Responsible for the marketing strategy and development of fixed, mobile and fixed mobile converged value propositions for the consumer market, managing a base of 3,5 mio customers and 3 billion revenues. Including pricing, campaigning, partnerships and go-to-market strategy.

Responsible for the fixed, mobile and fixed mobile converged propositions and strategy for the KPN brand and related P&L. Starting 1st of January '17 also responsible for the fixed, mobile and fixed mobile converged propositions and strategy for Telfort and Simyo brand (challenger brands within KPN company).

Responsible for developing the mobile postpaid propositions for the KPN brand. From idea to execution Also responsible for development and implementation of the specific go-to-market strategies. Responsible for monthly postpaid net adds at the monthly reviews and preparing the annual plans/rolling forecasts on revenues and margin (ebitda). Participating in the Leadership Potential Program within KPN

Responsible for developing and rationalising the mobile postpaid propositions for the KPN brand. From idea to execution fully involved in developing the proposition. Also responsible for development and implementation of the specific go-to-market strategies. Making competitor- and market analysis. Responsible for monthly postpaid net adds at the monthly reviews and preparing the annual plans/rolling forecasts. Part of the High Potential program within KPN

Responsible for designing, implementing and optimizing the retention strategy for the KPN Mobile brand.Sorting out the reasons why customers leave, gathering consumer insights and translate it into new propositions and / or proposition enhancements.Ensuring value preservation and sharpening of the retention models based on consumer insights.Responsible for the financial reviews regarding the retention part and involved in making annual plans.Close cooperation with Customer Intelligence, Finance and other teams to implement and improve anti-churn programs.Part of the High Potential program within KPN

Responsible for the preparation, implementation and execution of a full retention strategy as well as loyalty and activation programs. Also responsible for the 50 years-plus segment of Rabo Mobile. Participation in the migration team migrating 100k customers from the Orange to the KPN network. Short summary achievements:• minimized the 'customer churn'• encouraged the use and purchase of additional products and services per client• developed pro-active campaigns to preserve customer value• developed customer winback campaigns• Seniors Proposition developed and launched

Responsible for the management and operations of Unilever Employment Services (UESBV). An HR tool Unilever used to be able to attract expatriates / high potentials. getting back on track the activities of UESBV and creating activities in the statement. subsequent the analysis of these activities and using cost-benefit analysis providing support for future decisions regarding the possible existence of UESBV worldwide.

Assisting and taking over the duties and responsibilities of the Product Manager Assisting and taking on the roles and responsibilities of the Product Manager when needed Development of communication material for (re) launches and promotional actions with the advertising agency. Analysis of the market, competitors, customers and consumers. Design and implementation of activities related to internal communication. Creation and development of displays and gift sets. Organization of events (Margriet Winter Fair, Scholarship)