Beheren van media voor alle departementen en agentschappen binnen de Vlaamse Overheid en de VLAM

Guide our clients all the way through their media process by asking the right questions, challenging the briefings and steering the agency and the expert teams towards making the most effective and qualitative media recommendation and planning, inclusive digital planning. I do this by being in contact with the client on a daily basis, build trust through effective communications and by working together with Client Leads and Touchpoint Experts- Brief the right expertise departments and challenge their recommendations.- Gather and analyze (in close relationship with the Strategic Intelligence Team, marketing, industry, and consumer insights) data to determine the client’s advertising and media needs.- Assure a flawless follow-up of media flowcharts, media activations, and campaign's performance monitoring and report this to the client (based on experts’ inputs).- Develop multi-media media plans (incl. digital planning) and argue them to the client.- Maintain strong relationships with media suppliers and closely follow market evolutions.- Help developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans.- Support thes invoicing process: POs, quotes, invoicing follow-up - with clients & experts.- Coach Media Executives and communicate clearly towards themClient portfolio: ALDI, AEG/Electrolux, Douglas, Intersnack, Stellantis, Dela, Rode Kruis Vlaanderen, Ladbrokes, META, Zimmo

Manage campaigns from pre-buy to postbuy, taking the responsibility in ensuring asmooth process for the client: - Analyzing client briefings and/or saleshouses proposals – negociate with saleshouses – manage all administrative tasks efficiently – intermediate checks to ensure correct delivery of KPI’s – deliverdetailed reports - …o Develop innovative strategic recommendations for sponsoring and partnershipso Build strong client relations: Communicate directly with clients, understandingtheir needs and acting accordingly.o Online, native advertising, TV, radio, printClient portfolio:Heineken/Alken Maes, Philips, Eurogenerics (EG), Carrefour, Beiersdorf, C&A, Opel,Freixenet, Kellogg’s, Mastercard, LEGO, Nintendo, Mondelez, NMBS/SNCB,Takeaway.com, Thomas Cook, VOO, 2ehands.be, Heytens, Eurogenerics, Galeria Inno,Freixenet, Honda, ING,

In our department called FUSE, we are responsible for the development and implementation of sponsorship and branded content ideas across all OmnicomMediaGroup accounts, working closely with the OmnicomMediaGroup media planning teams.We exploit campaign ideas to the max and make them come to live in inspiring activations, events, branded content, sponsorship formats, ...Management of the granini and LIMO Facebook-pages.Client portfolio:Bacardi-Martini, Pepsico, McDonalds, Hasbro, Heinz, Carlsberg, Fedex, Miele, Luxottica, Granini, Renault, Nissan, Sony (Pictures), Euroshoe, Vandemoortele, Alpro, Barilla, Henkel, Melitta, Mora, Proximus (Belgacom), Telenet, Dr. Oetker, Bosch, Palm, La William, Laboratoires Boiron, Canon, Beko, Sara Lee, ...

Taking over for a colleague during 2 months on the Sony Pictures account:Translating the media briefing into a specific mediastrategy and plan to support the release of movies in theatres and DVD's.Coordinating the input from television, online, social, print, ...and allocating the appropriate budget to each of these.Draft local and global reportings of past campaings and forecasts for upcoming campaigns.Work with other local European accounts to share creative ideas.

Taking over for a colleague during 2 months on the Telenet account:- Planning, implementation and analysis of social ads campaigns (Facebook, Instagram, Twitter,…)- Recommend Facebook Advertisement targeting and optimization- Social ads copywriting

- Verkoopsinschatting en oplagebepaling van magazines ahv historiek, trends, redactionele inhoud, eventuele aanwezigheid van extra’s, media-aandacht.- Verdeling van totaaloplage over alle verkooppunten in België.- Analyses van verkoop-, retour- en out-of-stockcijfers.- Onderhoud database verkooppunten.Magazineportefeuille: Humo, Libelle, Story, Feeling, Njam, Goedele, Vitaya, Libelle-maandbladen, Télé Moustique, Gael, Femmes d’Aujourd’hui, importbladen Nederland.

- Verkoopsinschatting en oplagebepaling van magazines ahv historiek, trends, redactionele inhoud, eventuele aanwezigheid van extra’s, media-aandacht.- Verdeling van totaaloplage over alle verkooppunten in België.- Analyses van verkoop-, retour- en out-of-stockcijfers.- Onderhoud database verkooppunten.Magazineportefeuille: Story, Libelle, Feeling, Njam, Goedele, Vitaya, Libelle-maandbladen, Gael, Femmes d’Aujourd’hui, importbladen Nederland.

- Verkoopsinschatting en oplagebepaling van magazines ahv historiek, trends, redactionele inhoud, eventuele aanwezigheid van extra’s, media-aandacht.- Verdeling van totaaloplage over alle verkooppunten in België.Magazineportefeuille: Story, Feeling, Njam, Goedele, Vitaya, Gael, importbladen Nederland.

Voorbereiden en uitvoeren marktonderzoek: Proposals opstellen, vragenlijsten opstellen,bijsturen van fieldwork.Analyse van resultaten en rapportage met eventuele mondelinge presentatie.Belangrijkste klanten: Europese Commissie, NMBS, Vlaamse Gemeenschapscommissie.