Maarten Van Keulen Email and Phone Number
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Coffee trader with a purpose to show the world that everyone in the coffee value chain can live a happy, healthy and prosperous life. As a social entrepreneur, it’s my job to “marry” financial profits with social and ecological profits. I use the coffee industry as a means to do so. I graduated on the practical implementation of sustainable business models and circular economy. Specialized in commodity and agricultural value chains like coffee and cacao, as well as broad sustainability (social, ecological, financial) in various organizations. Strengths lie in systems thinking, stimulating organizational change and creating a broad stakeholder support for sustainability efforts. Worked as a professional sports coach and head barista next to studies. Fluent in English, Dutch, Norwegian and German.
This Side Up Coffees
View- Website:
- thissideup.coffee
- Employees:
- 4
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Planning And RelationshipsThis Side Up Coffees Jan 2022 - PresentAmsterdam, North Holland, NetherlandsResponsible for long term planning of incoming harvests, farmer and producer capacity and linking this to client demands and requests in Europe. Relationships with farmers in 14 coffee producing countries as well as clients on the whole European continent and a handful beyond.About This Side Up Coffees: No charity, but equality. Coffee trade is often a shady, unfair and not so charming business. This is why This Side Up Coffees has opened all windows: full price transparency, full traceability and full accountability. By treating coffee farmers as equal entrepreneurs, we can both develop, thrive and enjoy our businesses together. -
Contract Manager Office MarketThis Side Up Coffees Jun 2020 - PresentAmsterdam AreaResponsible for the acquisition and maintenance of the roasted coffee contracts with governments, schools and private companies. This job includes participating in public tenders, overseeing the multiple contract roasteries and making sure there is 100% traceability of the coffee at all times. In 2020, This Side Up Coffees got into a closer and closer collaboration with the Circular Coffee Collective. It was understood that the two companies would be stronger together in acquiring big coffee contracts for offices, amongst them being governments, schools and private companies. The contracts that the Circular Coffee Collective had, were transferred to the new merged company, under the name of This Side Up Coffees. In this entity, This Side Up Coffees is responsible for the contract, but does not roast the coffee. Roasting is contracted to several roasters, therefore being what is called a "multi-local" approach. In this way, the prices for the green coffee and the entire traceability of the supply train can be guaranteed. As Maarten founded the Circular Coffee Collective, it was only natural to continue with these activities within the newly merged company. -
Head Of OperationsThis Side Up Coffees Jan 2020 - Feb 2022Amsterdam AreaOverseeing the day to day operations of the company, including the presales of to-be-bought harvests, the aftercare of the client base, as well as running projects with our producing partners, like reforestation and more. The "workspace" includes 14 coffee origins and more than 20 client countries. Next to this, responsible for the further expansion of the company vision by getting more clients on board of the social mission, like local and national governments in their procurement practices. About This Side Up Coffees: No charity, but equality. Coffee trade is often a shady, unfair and not so charming business. This is why This Side Up Coffees has opened all windows: full price transparency, full traceability and full accountability. By treating coffee farmers as equal entrepreneurs, we can both develop, thrive and enjoy our businesses together. -
Sustainability ManagerThis Side Up Coffees Jul 2018 - Jan 2020Amsterdam AreaResponsible for the continued integration of the "ecological pillar" in the company management and decision making. Work spanning from circular economy practices at all levels, to agroforestry practices on plantation level and including clients in the workings of this mission.About This Side Up Coffees: No charity, but equality. Coffee trade is often a shady, unfair and not so charming business. This is why This Side Up Coffees has opened all windows: full price transparency, full traceability and full accountability. By treating coffee farmers as equal entrepreneurs, we can both develop, thrive and enjoy our businesses together. -
Project InternThis Side Up (Tsu Trade Bv) Nov 2017 - Jul 2018Amsterdam En Omgeving, NederlandResearch project. Implementing the circular economy in the coffee value chain, from the beginning to the end. Responsible for triggering and monitoring circular business model experiments. About This Side Up Coffees: No charity, but equality. Coffee trade is often a shady, unfair and not so charming business. This is why This Side Up Coffees has opened all windows: full price transparency, full traceability and full accountability. By treating coffee farmers as equal entrepreneurs, one can both develop, thrive and enjoy businesses together. -
FounderCircular Coffee Collective Jul 2018 - Jun 2021Utrecht(Circular Coffee Collective got acquired and was merged with This Side Up Coffees)The circular economy starts with a cup of coffee.Coffee is one of the easiest things to get in our current society. Its value chain however, isn’t quite as easy. Waste gets produced at many points, and value leaks away. It’s a complicated product to get circular. So if you manage this, many other things will be quite straightforward. The Circular Coffee Collective is a collective of the most sustainable companies in the coffee, tea, cocoa and other industries that together make your office's coffee corner. We show you that it's possible to have products that taste good and do good, without paying the jackpot. Together we show that a new economy is possible, and through this, inspire you to take it even further. Next to this, we also run a non-profit fund. Check our fund at www.circularcoffeefund.com . -
Norwegian Language ConsultantIpsoft Aug 2017 - Jul 2018AmsterdamWorking on the Norwegian version of AI robot Amelia - 'the most comprehensive AI platform on the market'. Average of 8 hours a week. -
Research InternThis Side Up Coffees Nov 2015 - May 2016Arusha, TanzaniaIs direct coffee trade better than FairTrade and other certification schemes, seen from the perspective of a coffee farmer? This was the research question of my graduation research of the University of Oslo, conducted in northern Tanzania, within the greater local network of This Side Up Coffees. About This Side Up Coffees: No charity, but equality. Coffee trade is often a shady, unfair and not so charming business. This is why This Side Up Coffees has opened all windows: full price transparency, full traceability and full accountability. By treating coffee farmers as equal entrepreneurs, we can both develop, thrive and enjoy our businesses together. -
Assistant Rowing CoachNorske Studenters Roklub Jan 2014 - Feb 2016Bygdøy, OsloProfessional top sports coach. Responsible for around 30 junior rowers. Work included club projects, regional projects and projects with the Norwegian Rowing Federation (in cases of international representation). Average of 30 hours a week. -
Head BaristaKolonihagen Apr 2013 - Sep 2014Responsible for the overall coffee and tea part of the company, guaranteeing quality, training of staff and developing new products. Average of 16-24 hours a week. -
BaristaÅpent Bakeri Jul 2013 - Jan 2014Oslo Area, NorwayBarista and sales of bakery products. Average of 20 hours a week.
Maarten Van Keulen Skills
Maarten Van Keulen Education Details
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Sustainable Business And Innovation -
Entrepreneurial Marketing -
Development Studies - Major Human Geography -
Sports And Exercise -
Cultural Anthropology And Development Sociology -
Rsg 'T Rijks, Bergen Op ZoomCulture And Society
Frequently Asked Questions about Maarten Van Keulen
What company does Maarten Van Keulen work for?
Maarten Van Keulen works for This Side Up Coffees
What is Maarten Van Keulen's role at the current company?
Maarten Van Keulen's current role is Circular Economy | Coffee Trade | Sustainable Business | Regenerative Agriculture | Entrepreneur.
What is Maarten Van Keulen's email address?
Maarten Van Keulen's email address is ma****@****aol.com
What schools did Maarten Van Keulen attend?
Maarten Van Keulen attended Universiteit Utrecht, Iscte - Instituto Universitário De Lisboa, University Of Oslo (Uio), Norwegian School Of Sport Sciences (Nih), Universiteit Utrecht, Rsg 't Rijks, Bergen Op Zoom.
What are some of Maarten Van Keulen's interests?
Maarten Van Keulen has interest in Social Services, Cultures, Economic Empowerment, Anthropology, Traveling, Politics, Education, Environment, Art, Photography.
What skills is Maarten Van Keulen known for?
Maarten Van Keulen has skills like Photography, English, Social Media, Coffee, Barista, Teamwork, Photoshop, Sports Coaching, Management, Sustainable Development, Sustainable Business, Business Development.
Who are Maarten Van Keulen's colleagues?
Maarten Van Keulen's colleagues are Karina Avakyan, Lennart Clerkx, Damian Wijnhoud.
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