Maarten Vriesen Email & Phone Number

Alicante, Es

Amsterdam, North Holland, Netherlands

Excited to contribute to Parfumado's journey, a haven for perfume enthusiasts, by refining their user experience and driving business growth. My work with this vibrant team has been both challenging and rewarding.Key Contributions to Parfumado:➤ Cancellation Flow Redesign: Overhauled the cancellation process to minimize churn and glean deeper insights into user behavior. This strategic move has empowered the team to focus on targeted improvements, significantly influencing retention strategies.➤ Conversion Rate Optimization: Zeroed in on the low-hanging fruits to enhance the product selection journey across an extensive catalog of 550+ perfumes. By refining this experience, we've seen a noticeable uplift in conversion rates, making it easier and more enjoyable for users to find their perfect scent.➤ Prepaid Subscription Plans: Spearheaded the design, testing, and refinement of prepaid subscription models and related campaigns. This initiative has not only boosted our cash flow but also elevated the average customer lifetime value, marking a win-win for both Parfumado and its cherished users.

Amsterdam, North Holland, Netherlands

Thrilled to align my love for granola, health, and fitness with Oot's mission: crafting delicious granola with little to no sugar. Working with them has been a fulfilling journey of growth and creativity.Highlight Projects at Oot:➤ Online Art Direction & UX/UI Design for Oot.nl: Enhanced the brand's digital presence by translating its vibrant offline experience online, boosting brand consistency and conversion rates. Proof that granola can look as tempting online as it does on your breakfast table.➤ Homepage & Landing Page Design: Supported their largest TV campaign with dynamic homepage and landing page designs for the Oot starter pack, significantly elevating conversion rates and reducing customer inquiries compared to previous campaigns.➤ Email Template Design & Development: Implemented purpose-driven designs for email templates, streamlining the design process and enabling versatile brand communication. This approach has optimized customer engagement and efficiency in our outreach efforts.

Amsterdam, North Holland, Netherlands

Teaching the foundations of UX design to Westminster Kingsway College students, training them to solve the world's most urgent problems.

Alicante, Valencian Community, Spain

In my dual role as lead designer, I embraced the challenge of driving multiple key projects during a critical scaling phase. My broad interests found a perfect match in the diverse needs of the company, allowing me to lead and innovate across various fronts.Noteworthy Projects:➤ Multi-Brand Design System Leadership: Following the acquisition of bloomon by Bloom&Wild, I spearheaded the vision and mission for a unified design system across Tech, Product, and Brand departments. This strategic initiative enabled the seamless integration of the bloomon brand into Bloom&Wild's existing frameworks without sacrificing its distinctive brand identity and visual aesthetics. The project significantly reduced technical debt and optimized conversion rates, demonstrating the power of thoughtful, cohesive design strategy in corporate mergers.➤ Revolutionizing Internal UX/UI Design: I championed the importance of UX/UI design for internal tools, establishing a new collaborative workflow between end-users, developers, and the product team. This approach not only reduced development efforts but also enhanced end-user satisfaction and drove scalability within a key business unit. My efforts showcased the transformative impact of integrating design thinking into internal processes, setting a new standard for operational efficiency and employee engagement.

Amsterdam, North Holland, Netherlands

During this phase at Bloomon, I steered the design direction for the full digital journey, leading both team efforts and the company's Conversion Rate Optimization (CRO) program. My work significantly uplifted user retention, acquisition, and satisfaction metrics, marking a period of robust growth and enhanced user experience.Role Highlights:➤ Leadership & Mentorship: Successfully managed and mentored a team of three, fostering a collaborative and high-performing environment. My leadership extended beyond team management, embracing hands-on design work on critical projects.➤ Design & Strategic Initiatives: I took the lead on crucial product design projects, including range extension, subscription account redesign, acquisition funnel improvement, and launching a new gift proposition. Additionally, I spearheaded strategic initiatives by establishing UX principles and a vision for a multi-brand subscription service, aligning and monitoring OKRs to ensure our strategic goals were met.➤ UX Metrics & CRO Leadership: My responsibility also encompassed tracking, analyzing, and reporting on UX metrics and KPIs, providing actionable insights that guided our design decisions. Leading a multidisciplinary CRO team of five, we adopted a learning-focused approach to our work, achieving remarkable results: a 41% increase in conversion rates, a 12% uplift in retention rates, and a 22% reduction in customer contacts over two years

Amsterdam Area, Netherlands

In my pioneering role as the sole UX designer, I spearheaded a wide range of initiatives, from user research and data analysis to UX/UI design, conversion rate optimization, and product management. My efforts led to meaningful improvements across the board:➤ User Account Redesign: Enhanced the user account environment, significantly boosting retention, elevating customer lifetime value, and decreasing customer inquiries.➤ Acquisition Growth: Achieved a remarkable 20% year-on-year increase in acquisition rate, demonstrating the effectiveness of the implemented strategies.➤ Core Responsibilities: My day-to-day activities encompassed user research, crafting information architecture, wireframing, prototyping, and conducting usability tests, laying the groundwork for a user-centric product development approach.

The Hague Area, Netherlands

As product designer/manager at Camptoo I was responsible for discovering the users' needs, solving those needs through lean & user centered designs and to test those designs in order to create the best user experience. This entails among others:➤ User research and discovery to identify opportunities to improve product-market-fit;➤ Data analysis and reporting;➤ Wireframing, prototyping and visual design➤ Rapid experimentation through A/B testing

The Hague Area, Netherlands

Enschede Area, Netherlands

Researching new potential markets, formulating project briefs, designing products for a wide variety of markets and guide the development process from the beginning to the end.

Enschede Area, Netherlands

Junior Designers is a foundation aimed to provide Industrial Design students with a job or project within their field of study. I was responsible for sustaining and developping business relations, recruitment and project guidance for students.

Master'S Degree, Industrial Design Engineering

Bachelor, Industrial Product Design