I am a Designer at heart. Which means that I believe dreams can be realized; I persist to believe in societies being able to create unbelievable beauty, however fallible.As a professional in the area of strategic design and communication such as branding and identity development, I humbly hope to contribute to this beauty. Not aiming for the purely rational or aesthetic–, but for the meaningful beauty, contributing to people’s aspirations.We – Ping-Pong people – believe in the idea of ‘shared value’*; of prosperous communities who thrive at the intersection of business and society. This requires businesses to understand that their success depends on the prosperity of both internal and external communities.With ‘Design to Relate’ we wish to develop better understanding in organizations that help lead to better interactions among customers and all other stakeholders which should ultimately lead to sustainable relations. With PingPong we try to dream up ‘enterprise brands’*; by applying brand thinking integrating and inspiring all internal and external communities the enterprise touches and depends upon. We believe corporation should build mutually rewarding value chains for all stakeholders: The enterprise as a platform for both social and economic growth.[*the term ‘shared value’ refers to Porter and Kramer 2006. The term ‘Enterprise branding’ was introduced by Hatch and Schultz in 2008]
Listed skills include Graphic Design, Corporate Identity, Design Thinking, Concept Development, and 8 others.