Nefkens® specializes in culture-savvy strategies that unlock value, attention, and growth, by guiding brands into concrete action. Partnering with A-list specialists for brands and agencies like:Fairphone | Polestar | Lucid Motors | G-Star | Tony's Chocolonely | Bugaboo | Spotify | WWF | Catawiki | VodafoneZiggo | hollandsnieuwe | Vattenfall | T-Mobile | KLM | IKEA Foundation | MINI | Footlocker | Gorillas | Albert Heijn | KPN | TUI | ABN-AMRO | KPMG | HEMA | Heineken | Nespresso | Keune | Gemeente Amsterdam | Ministerie van Justitie en Veiligheid | Wunda (Nestlé) | Nescafé | Fastned | Vmoto | YoungCapital | Jobbird | CCV | Flower Council Holland | Forbo Marmoleum | Nationale-Nederlanden | Maandag® | NPO | BNNVARA | VPRO | 538 | Hertog-Jan | Independer | Het Financieele Dagblad | Brand New Day | DEGIRO | a.s.r. | De Baak | Anderzorg | Muto | KLABU | CityHub | Bilderberg | Hogeschool van Amsterdam | Jopen | Johnny Cashew | Regiobank | Brain Research Center | Stichting Kikid | Imagine5 | The Ketchup Club | Face This | Vereniging Rembrandt Dentsu Creative | 180 Global | BUCK | VIRTUE / VICE | HERC | ACE | Hypersolid | code d'azur | Modem | Dawn | Springbok | Wefilm | SuperHeroes | Natwerk | The Family | Wolfstreet | What Design Can Do | New Amsterdam Film Company | HAGENS | APS Group | Unlike | Johnny Wonder | Studio FIK | The Brand Father | Tosti Creative | Closed on Monday | RRAARR

Vattenfall, De Baak, Fastned, Brand New Day, Het Financieele Dagblad

Project for the Dutch technology industry

KPN, CCV

G-Star, Maandag®, Keune

Ministerie van Justitie en Veiligheid, NPO, Hertog-Jan, ABN AMRO, Johnny Cashew

Strategy assistance for new business

Brand strategy for hollandsnieuwe

Brand strategy and concept for the new agency Hypersolid

Honored to have been a part of the freshest agency in town. At HERC and its mother ACE, I worked on both creative and strategy-focused projects for brands such as WWF, Meatless Farm, Lucid Motors, VPRO, Porsche (Pon), Hellmann’s, ARMEDANGELS, RayBan, YoungCapital, Tony’s Chocolonely, KLABU, KPN, Shoeby, and No Fairytales.

YoungCapital, Tony's Chocolonely, Gorillas, KLABU

Brand & innovation strategy for KLM's (never launched) open innovation studio

Brand & creative strategy for multi-year campaign of hollandsnieuwe

G-Star, Nestlé (plant-based)

Brand strategy & consulting

Spotify, bol.com

Polestar, Albert Heijn, T-Mobile

KPN

Catawiki, Brain Research Center

DEGIRO, a.s.r., Heineken, Vereniging Rembrandt

MINI, Flower Council of Holland

Communication strategy & concept for KPMG’s digital transformation

Footlocker, Nationale Nederlanden

Launched and led a strategy boutique connecting brands with today's and tomorrow's culture. Part of Dawn.

Helped brands grow at one of Amsterdam's finest creative shops (and Dutch agency of the year in 2017). As strategy lead for Triodos Bank, Artis Royal Zoo, Zorg en Zekerheid, Miele, Het Financieele Dagblad, Rijksoverheid, GroenLinks, De Bijenkorf, UWV, DAS, Gemeente Amsterdam, FNV and others.

Conducted thesis research on the Ruby on Rails web framework