Maarten Paddenburg Email & Phone Number

We deliver valuable financial insights to SME executives and accountants with speed and efficiency. Our SaaS-platform accelerates digital transformation through an easy-to-use and competitively priced financial reporting solution. Customers achieve a ROI of over 5:1, while partners enhance their profit margins.

Creating lasting value for (tech) companies by developing and executing plans that align with the client’s top priorities. Experts in commercial growth.

WCC is owned by Avedon Capital. It develops and delivers a SaaS solution for Identity and Employment. Redefined EMEA strategy including market coverage in the Benelux, Nordics, DACH, Southern Europe, Eastern Europe, and MEA regions. Improved the Customer Lifetime Value versus the Customer Acquisition Costs. Accelerated revenue growth for Identity solutions.

Hitachi Vantara delivers Data Storage and Data Analytics Solutions, directly and through partners, to SME’s and Large Enterprises. Member of the Global Partners & Alliances Management Team.Responsible for revenue growth acceleration through partners and with alliances across EMEA, the largest region. Jointly covered new and existing large enterprise and.

Managed the Northern EMEA Leadership Team, overseeing the P&L for Northern Europe and the RCIS. Led initiatives to drive recurring revenue and sustainable profit growth through new product-market combinations and by optimizing sales, support, and service functions, positioning the region as the most valuable within the organization.

Responsible for the revenue and profit growth in the BeNeLux. Leading directly sales, partners sales, marketing and services functions and dotted line Finance, HR and Legal. Implemented a plan for the new midrange solutions, covered with partners in the SME segment. The higher sales productivity resulted in a profit boost. Partners’s services utilization.

Responsible for acquiring and developing large accounts (>500 FTE’) and building the sales team. Acquired significant marketshare in Enterprise Data Storage by defining the ideal customer profile for the Netherlands.

Scaling-up phase.Responsible for acquiring long term value accounts.

Replaced HRTech and FinTech software competitors and established a footprint for revenue growth in assigned global accounts.

New business sales in the SME segment, driving pipeline and revenue growth of data-infrastructure solutions.

Revenue growth through/with SI's and consulting partners for IT Infrastructure and workplaces products. Contributed to higher sales productivity results.