Maarten Ploos Van Amstel Email & Phone Number

Baarn, Utrecht, Nederland

Breda

Responsibilities: • Developing, introducing and monitoring concepts and (loyalty) tools for the Casual Dining market EMEA;• Gathering and translating consumer and customer insights within the Casual Dining markt EMEA. Achievements:• Development of Value selling app to equip sales to sell according to the value selling technique;• Development of Connoisseur fries concept (authentic fries concept) for EMEA market;• Development of Sweet ‘n Savour concept (Sweet Potatoes) for EMEA market.

Netherlands

Responsibilities:• Developing and implementing F&B concepts within Northern Europe (NE) in leisure/hotel/restaurant sector;• Building customer engagement and loyalty through developing local loyalty activation campaigns;• Monitoring all KPI’s (sales, new customers etc.) for all NE activations and concepts;• Developing the brand roadmap for key products for key markets (UK/Germany/Benelux);• Communicating the marketing vision within the internal organization;• NE lead for marketing and PR agencies;• Managing the marketing budget NE;• 1 direct report;Achievements:• Development ‘beach campaign’ Potato Dippers in NL (www.lambweston.eu/nl/terrasactie) which resulted in 100 new customers in FY’18;• Development Sweet Potatoes in Germany (ode an die fritten) and UK in strong cooperation with F&B customers. This resulted in growth of market share and nr 1 position in brand awareness and -preference with German restaurant chains and leisure accounts;• Developing, executing and leading international tradeshows (Horecava, Casual Dining Show, Internorga).

Zeist

Responsibilities: • Developing the Institutions & Catering segment BLX;• Gathering insights on consumer and customer level;• Creating the vision plan for Institutions and Catering;• Part of CCT (Contract Catering Team), partner for international catering companies to create shared value.Achievements:• Development, execution soup-concept SUPPA;• Introduction of ‘Soup Classics’, a new soup portfolio of Honig Professional into Institutions & Catering segment;• Development and implementation of De Ruijter plan (sprinkles) in the institutional market which resulted in growth of distribution and market share.

Dordrecht

Responsible for developing, executing and monitoring marketing projects & concepts. Introduction of Moments@campus, a responsible food offer for schools and universities.

Utrecht

Responsible for translating marketing concepts (like new coffee systems) in sales activities and market activation to new and existing customers in medium and large business and institutions. Several promotional activities and organizing special events.

Utrecht

Responsible for packaging projects for Pickwick tea and below the line communication in retail and out of home.

De Bilt

Communication trainee Internal Communications NS travellers, head office Dutch Railriads. Responsible for several internal communication projects.

Utrecht

Responsible for repositioning of traiteur ‘de Maaltijdwinkel’.

Bachelor'S Degree, Marketing/Marketing Management, General

Education record