With over 15 years of experience in e-commerce and digital marketing, I am passionate about creating and executing effective online strategies that deliver growth, engagement, and value for customers and businesses. I am currently the Marketing Director at Pexip, a leading provider of cloud-based video conferencing and collaboration solutions.At Pexip, I lead the marketing strategy for Pexip Engage, a new product that combines Skedify's appointment scheduling platform with Pexip's video technology to offer a seamless and secure customer experience across channels. I oversee the performance marketing, channel strategy, media planning, and analytics for this innovative product, and work closely with the sales, product, and engineering teams to ensure alignment and integration. I also leverage my previous experience as the Head of E-commerce at Alpro and Edgard & Cooper, where I managed the direct-to-consumer business and the online retail partners, to optimize the customer journey and UX/CX for Pexip Engage.