Miguel Ángel Barrera Email & Phone Number

United States

Role: UI/UX + Webflow designer. Brand development. Inbound marketing. CRM expert.➔ Launched CRM + inbound marketing + lead & sales funnel + automations using Hubspot.➔ Launched plugin that Semi-automates the marketing material using Figma.• Work in progress: website + brand redesign.

Colombia

Role: UI/UX Design. Brand development. Digital marketing. E-commerce B2B & B2C. Websites. Design in Figma. Development in Wordpress CMS. Elementor.Currently working as a contractor re-designing Products and Checkout flows, optimizing conversion in a E-Commerce website.☗ Realismagi.coResponsive website. Marketplace for local authors.• Performed competitor analysis and discovered design patterns.• Defined information architecture.• Created wireframes and flowcharts.• Iterated on interactive designs based on user feedback and data.➔• Launched responsive marketplace with WooCommerce.Tech tools: Figma. Wordpress CMS. WooCommerce. Elementor Pro.

Barranquilla, Atlántico, Colombia

Role: UI/UX Design. Research, Value proposition & Scope of work with Stakeholders. User-testing. A/B testing. Data-driven decisions.Work done in all projects as Design Lead:• Defined Problem statement. Identified User Personas + User Journey Map. Established Value proposition. Specified Goals, Metrics OKRs.• Outlined MVP release with Scope management. Established timelines and milestones with Gantt chart. Task prioritazion. RACI matrix. Stakeholder management and Quality assurance.• Simplified complex processes and user flows based on User insights• Defined information architecture. Created wireframes and flowcharts.• Implemented Material UI (MUI). Created design system.• Created high-fidelity mockups and interactive prototypes. Iterated on the design based on feedback.• Teamed up with developers for design handoff. Easen up implementation of design layouts, animations, languages, UI kits, and proper functioning of the app within Beta-access, MVP, launch and post-launch.☗ CustomelaWeb app + Native iOS app. Contract creation and fullfilment app.• Logo creation + Brand communication.• Designed consumer-facing responsive website.➔ Launched responsive web app.➔ Launched native iOS app.☗ Keller OffersWeb app. Real Estate iBuyer.• Designed consumer-facing responsive website.➔ Launched responsive web app.☗ RxR TaskbankWeb app. Business process + Task management platform.➔ Launched responsive web app.☗ Mobili Web app. Business process + Task management platform.➔ Re-designed responsive web app.✦ Learnings & Achievements• Learned and implemented project management.• Led successfully team of 7 people in the creation and launch of Customela’s startup.Tech tools: Figma. Miro. Jira. Trello. Optimal Workshop. Wordpress CMS. Elementor. Adobe Illustrator. Adobe Photoshop.

Colombia

Role: UI/UX + Web Designer. Brand development. Digital marketing. E-commerce B2B & B2C. During this period I worked in 2 big projects:☗ Many RoofsWeb app. Residential leasing lifecycle platform.• Re-designed logo. Created brand communication. Designed brand stationary.• Re-designed and developed responsive website using Wordpress CMS.• Re-designed application process. Improved Visual and Interaction Design. Responsiveness and Usability.• Implemented Material UI (MUI) design system.• Defined information architecture. Established UX research and User testing (card sorting, tree testing, first-click testing) using Optimal Workshop.• Simplified complex processes and user flows based on User insights. Designed wireframes and flowcharts.• Created high-fidelity mockups and interactive prototypes. Iterated on the design based on feedback.➔ Launched responsive web app.☗ ManglaroResponsive website. Design-focused E-commerce.• Designed logo. Created brand communication. • Designed social marketing material.• Performed competitor analysis and discovered design patterns.• Defined information architecture. Designed wireframes and flowcharts.• Created high-fidelity mockups and interactive prototypes.➔ Launched responsive website using Wordpress CMS.✦ Learnings & Achievements• Learned and implemented UX research from the ground up.• Learned developing responsive websites with dynamic content and e-commerces in Wordpress using Elementor.Tech tools: Adobe XD. Figma. Wordpress CMS. Elementor. WooCommerce. Adobe Illustrator. Adobe Photoshop. Optimal Workshop.

Berkeley, California, United States

Role: UI Designer. Brand + Marketing Designer.Mentive (Ed-tech app) pivoted to Villa Toolbox (Construction app) while completing NFX Guild acceleration program.☗ Mentive Web app + Native iOS app. E-learning provider.➔ Re-designed desktop app. Improved Visual and Interaction Design. Responsiveness and Usability.➔ Launched mobile iOS app. Designed wireframes and flowcharts. Created high-fidelity mockups and interactive prototypes using InVision and AdobeXD. Managed Design handoff for development using Zeplin.☗ VillaWeb app + Native iOS app. Project collaboration and communication for construction projects.• Performed competitor analysis and discovered design patterns.• Defined information architecture. Created wireframes and flowcharts.• Performed A/B testing for Brand communication and User acquisition.• Iterated on interactive designs based on user feedback and data.• Teamed up with developers for design handoff. Easen up implementation of design layouts, animations, languages, UI kits, and proper functioning of the app within beta-access, MVP, launch and post-launch.• Launched marketing campaing, designing brand's presence in apps stores, social media ads, printed booklets and flyers and responsive website.➔ Launched responsive web app➔ Launched 2 versions of mobile iOS app.✦ Learnings & Achievements• Learned UI and agile methodologies in a fast-paced environment.• Entered NFX Guild acceleration program with a funding of over $150k USD.Tech tools: Invision. Adobe XD. Zeplin. Adobe Illustrator. Adobe Photoshop. Wix. FB Ads. LinkedIn Ads.

Berkeley, California, United States

Multi-disciplinary designer. Created multiple deliverables with one goal in mind: increase students enrolled.• Re-designed logo. Created brand communication. Designed brand stationary.• Designed and developed responsive website using Wix.• Designed printed marketing material, social marketing material and managed paid marketing campaigns using Meta ads + LinkedIn ads.• Designed several pitch decks targeted to pre-seed round and acceleration programs.• Produced promotional videos with motion graphics for marketing campaign.Thanks to the improved brand awareness and succesful marketing campaing driving potential clients to the website to enroll in new programs, the startup managed to improve their numbers shown in the pitch deck, resulting in the startup entering the NFX Guild acceleration program.Tech tools: Adobe Illustrator. Adobe Photoshop. Adobe After Effects. Wix. FB Ads. LinkedIn Ads.

Colombia

Graphic designer in multidisciplinary projects.• Pre-press and merchandising: Brochures. Booklets. Flyers. Posters.• Digital marketing for events and company portfolios.• Motion graphics. VFX artist. Video editor.• Brand design and development.• Event photo shooting and editing.• Packaging and labeling.

Master Of Business Administration - Mba, Business

Graphic Designer, Graphic Design, Architecture, Urbanism & Design School