Sequoia, Tiger, and Founders Fund-backed Series B startup building the world’s largest network of up-to-date, public org charts• Consistently reached or exceeded monthly SQL and user acquisition goals, often significantly under-budget• Managed $750k+ paid media budget (avg. $60k per month) across channels including Google Ads (Search, Display, and YouTube), Facebook, and LinkedIn• Decreased B2C product CPA by 90% and B2B product CPA by 75% while reducing paid marketing cost of company-wide KPI (user generated contributions) by 85%• Hired and managed Associate Marketing Manager, increasing campaign setup and execution by more than 300% • Increased weekly user generated contributions by 5X, up from 2.2k to 11k, via integrated marketing campaigns• Implemented and optimized user lifecycle and ad-hoc email communications while acting as point person for CRM and email consultants• Managed publication of articles and blog posts, plus the production of a weekly newsletter sent to 100k users (avg. 35% open rate)• Expanded marketing channel mix by introducing eBooks, webinars, paid content distribution, CTV, YouTube, and more

The New York Times-backed, AI-powered SaaS platform that helps increase conversions using paid media and content distributionNote: Keywee now exists as two separate products: Keywee (content distribution) and Anyword (AI-powered writing + copy)• Met or exceeded sales opportunity generation goals (avg. 30 per month) through a variety of end-to-end marketing initiatives, including: •• 7 e-books, 5 case studies, 8 webinars, 5 white papers, quarterly in-person events, and countless blog posts, email newsletters, prospecting campaigns, and more • Served as key point of contact for customers like The Boston Globe, Complex, and Wirecutter to create high-quality, topical content highlighting their successes• Planned, negotiated, executed, and optimized paid media campaigns via Google Ads, social platforms, and direct buys• Wrote and distributed more than 100 weekly industry news roundups to a database of 90,000 relevant contacts, producing over 50 sales opportunities• Spearheaded 'The Storytellers,' a monthly interview series that gleaned insights from industry leaders at world-class publications including The Knot, Gear Patrol, and Salon.com• Trained and managed a marketing intern in areas including social media management, database management and enrichment, business writing, design, and more • Compiled the winning submission for the Digiday Technology Awards, securing Keywee as the ‘Best Content Marketing Platform’ of 2019• Served as team expert for enterprise-level SaaS tools including Marketo and Salesforce, managing databases, segmenting users, and implementing automations• Conducted regular data analyses that measured marketing revenue streams, paralleling department goals to overarching business strategies• Contributed to company renaming efforts and a major product launch, including a Product Hunt campaign, during Q1 2021http://keywee.com

3D printing bureau for mass-manufacturing custom plastic items that topped TechCrunch’s “7 Most Promising Startups” from Y-Combinator’s W17 class• Spearheaded both B2B and B2C marketing efforts across a range of channels to drive online orders and generate sales opportunities• Served as a member of the management team as the company participated in the startup incubator Y-Combinator, leading to a $5M round of funding• Hired, trained, and mentored the second marketing team member, a Content Marketing Manager, in a wide range of marketing disciplines• Served as point personal for an external PR agency, working together to secure placements in CNN, Forbes, NBC, Mashable, TechCrunch, and more• Led all list building and email prospecting efforts, producing a consistent and scalable pipeline for the sales team and building a database of over 25,000 contacts• Oversaw direct mail efforts, including the production and distribution of a 20-page print catalogue featuring more than 80 custom promotional products• Exhibited at PPAI Expo, a promotional products industry conference held in Las Vegas, conducting a variety of marketing initiatives before, during, and after the expohttp://voodoomfg.com

White-glove SaaS customer analytics and marketing platform for e-commerce retailers (Acquired by Amperity in 2019)• Contributed to all key marketing channels including events and conferences, webinars, email, direct mail, blog, and marketing website• Oversaw the Custora Pulse, an e-commerce industry benchmarking dashboard, and published regular industry reports featuring proprietary insights• Initiated sales conversations with qualified leads from both SMBs and enterprise-level retailers including Walmart, Sony, PetSmart, and clothing retailer AllSaints • Hired and managed press agency, more than quadrupling company press coverage which included the CEO offering expert commentary on CNBC’s Squawkboxhttp://custora.com

Boutique public relations agency representing musical artists including Bruce Springsteen, Carole King, and Lana Del Rey• Developed and steered data-driven digital marketing campaigns for clients with results that included a 1,500% return on Facebook Ads spending• Presented at Rodale Inc.’s Social Media Day for digital teams of Women’s Health, Men’s Health, Runner’s World, Prevention, and more• Oversaw daily work of Shore Fire’s Digital Strategy Manager that included regular reporting, website maintenance, and Shore Fire’s social media presencehttp://shorefire.com

http://shorefire.com

http://crushmm.com