o Global Consulting of CPG products with a focus on Sports Nutrition Supplementso Manage International Distributor Government Requirements for Importation of Foreign Goods to Facilitate Cross-Border Trade Saleso Solid Experience in Obtaining Certificates of Free Sale, Certificates of Analysis, Certificates of Composition, Veterinary Certificates, Sanitary Certificates, Site License Certificate Requirements, Dairy Certificates, Certificates of Origino Highly Experienced in International eCommerce Operations and Requirements.o Strong Experience in Logistics and Freight Forwarding to over 180 Countrieso Strong Stakeholder Relations with Large International Companies (Alibaba, Amazon, M&S, iHerb, Walmart, Walgreens, CVS, Mercado Libre, Coupang, Rakuten)o Strong Business Development Acumen including Brand & Product Development

o Managed the Global eCommerce and Digital Marketing efforts for PERFECT Sportso Directly responsible for setting up and managing PERFECT Sports on Global eCommerce Platforms:- Have been exemplified as a “How a best-in-class vendor should work with top eCommerce Platforms” including iHerb.com- Utilized worldwide key influencers to introduce the brand worldwide via social media channels - Directed traffic from multiple sources to land on PS brand pageo Was responsible for full Global Market Share and Revenue growth – over 25% YOY growth each year. Secured over 21 new distributorso Managed: Pricing, Margin, Full P&L, Sales Staff, Brand Strategy, New Product Development, and Customer Demand Planningo International Export Compliance: Responsible for In-Country Registration involving Government Health Certificates, Free Sale Certificates, Certificates of Analysis and Composition, Site License Certifications, and overall export trade compliance

o Directed the Global eCommerce & International Retail / Distributor Retail Channels, achieving over $50M in Sales.o Directly responsible for setting up and managing ALLMAX Nutrition on iHerb- Key highlights:> Senior iHerb merchandising team used ALLMAX’s eCommerce and Digital Marketing Strategy as case example of “The Best-In-Class” > Helped grow ALLMAX into one of the top Sports Nutrition Vendors at iHerb> Utilized worldwide key influencers to introduce the brand worldwide via social media channels > Directed traffic from multiple sources to land on ALLMAX brand page> Strategized with global merchandising team to increase brand trial and brand awareness> Created new products in hot selling categories to increase worldwide incremental iHerb store traffico Managed the Global Digital Marketing Strategy for all Online and Offline Accounts including: Onsite Merchandising, Promotional Calendars, Social Media, and Ratings & Review Programs. o Tasked with presenting Global Growth Merchandising Strategies and Training entire Sales Staff on implementation of the recommendationso Opened up TMALL, Taoboa and JD.com with an ALLMAX Flagship store in Mainland China.

o Directed the Global eCommerce Channel garnering over $100M in eCommerce sales.o Directly responsible for setting up Iovate Health Sciences on iHerb and other Global Platforms:- Setup the following brands on iHerb: MuscleTech, Hydroxycut, Xenadrine, Purely Inspired, and Six Star Pro Nutrition- Helped deliver incremental iHerb store traffic to significantly increase the Sports Nutrition categoryo Managed the Worldwide Digital Marketing Strategy for Iovate including Onsite Merchandising with Major FDM Accounts. (Walmart, CVS, Walgreens, Sam’s Club, Amazon.com, Bodybuilding.com, iHerb.com)o Managed the Social Media Channels with Direct Relationships with Facebook, Instagram, and YouTubeo Collaborated with IT, Operations, Creative, and Web Design teams to create a best-in-class consumer experience towards achieving health goalso Key Highlights:- Grew the eCommerce division from $4 million to $59 million per year- Revamped 27 corporate sites and transitioned to CMS with a solid and robust responsive design (desktop and mobile)- Have optimized 11 brand websites to have solid SEO with our strategic retailers- Installed and implemented Bazaarvoice for best-in-class ratings and review syndication + Webcollage for product / brand online merchandising enhancement syndication with our top partners - Walmart, Walgreens, CVS, Sams Club- Helped Iovate win the Walmart 2013 Omnichannel Partner of the year for integration with Walmart.com- Have conceptualized and implemented several large-scale marketing plans with our key sponsors and Brand Ambassadors:- Rob Gronkowski from the New England Patriots for Six Star Pro Nutrition- Sean Lowe the Bachelor with Hydroxycut- Jon Jones the UFC Light Heavyweight Champion

o Owned and managed the P&L for domestic eCommerce, achieving a customer loan value of $120M.o Managed the national marketing and planning efforts of all company divisions:- Consumer Financing & eCommerce- Retail (corporate & authorized dealers)- Enterprise (corporate, education, government)o Managed the Joint Marketing Program with Intel and Microsoft, involving a budget of over $6M per year.o Created and Managed the Direct Response Marketing Programs with Google Paid Search, Facebook Ads, and YouTube Ads Resulting in a CPA of under $25 per unit sold. The target CPA was $50o Created multivariate ad optimization funnel programs (used A/B testing for large scale online and offline measurable DR campaigns)o Established all eCommerce KPIs (full customer lifecycle)o Collaborated cross-functionally with marketing agencies, in-house IT dept, accounting, warehouse and operations to create a seamless customer experience while working to improve pain-points / friction points along the wayo Managed online digital marketing / eCommerce, retail marketing, partner /channel relations, customer relationship management & analyticso Was responsible for managing a marketing & eCommerce team of 12 employeeso Key Highlights:- Grew the consumer financing & eCommerce division from $11 million to $48 million within 8 months by shifting marketing spend to 85% online (Facebook, MSN, Yahoo, Google, social media)- Successfully negotiated incremental strategic marketing funds from key partners (more than $4.6 million per year)- Brokered co-marketing deals with the Beer Store, Canadian Tire, Visa, American Express, TD, HSBC, Hudson's Bay (HBC), Zellers, Sears, ToysRUs, Staples, Blacks Photography, Columbia House, GE Money, Blockbuster Canada. Deals ranged in size / scope, ranging from $200,000 to $2.5 million dollar marketing initiatives

Look Communications delivers a full range of communications services, including high-speed and ISDN Internet access, Web Hosting / Colocation, digital television distribution and superior customer service to both the business and residential markets across Canada.• Manage the Ontario and Quebec B2B marketing and planning efforts of 4 product categories:- High Speed / ISDN Internet Access, Web Hosting / Colocation, Digital Television, Fixed Wireless Point-to-Point Digital Internet• Responsible for digital television channel program lineup• Online digital marketing / eCommerce management• Corporate communications & stock holder event meeting planning• VAR and Direct Selling • Customer relationship management & analytics• Responsible for managing a team of 8: (4) Product Managers, (1) webmasters and (3) Business Development

DGS is one of the first companies in Canada to have developed a proprietary software that would integrate internal marketing and investment information into an interface that would help in Marketing ROI decision-making. The software is now being used by major marketing agencies across North America.Marketing Manager • Managed 6 National Marketing Accounts:- Katz Group (Pharma Plus / Rexall), Altamira, Sony Playstation 2, Bell Canada, Elmcrest College• Responsible for development of creative (print & online), investment metric tracking, analysis and final reporting to clients, managing a team of 7: (3) designers, (1) webmaster and (4) coding specialists.