I am a content marketing practitioner with more than 10 years of experience helping startups and tech companies with their editorial and project operation needs. Before crossing over to digital, I started writing and editing stories for print for more than a decade.As an editor and writer for print publications under Summit Media and MEGA Publishing Group, I supervised the editorial operations and helped create informative and inspiring stories in the monthly issues. I was also privileged to have a hand in managing, editing, and writing several book publications during my freelance years.When I became an executive producer for Yahoo!, I managed and conceptualized the content strategies and brand-aligned editorial lineup for different clients across Southeast Asia. For more than five years, I managed the project operations for GetCraft Philippines to help brands create and distribute their stories to their audience. (Yes, it goes back to telling stories.)
Starter Sisters
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Co-FounderStarter Sisters May 2022 - PresentPhilippinesCo-founded and managed StarterSisters.com, an educational website dedicated to promoting and providing information on fermentation in the Philippines. I help with the production of the content, from recipe development to writing and managing the website's CMS.
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Vp For OperationsGetcraft Sep 2019 - May 2022Ncr - National Capital Region, PhilippinesLed a team of 12 to 18 project managers and production specialists, who managed the Philippine and Singapore clients and creators for the content marketing campaigns we execute for different brands. This included BPI-AIA, Globe Business, Wyeth, P&G, 3M, Avida & Ayala Land, UnionBank, Citibank, Unilab, Sanofi, and more. Ensures that the project operations team remains highly motivated and productive in order to deliver excellent client servicing, project management, good creator experience, and on-brief content marketing requirements. -
Senior Director Of OperationsGetcraft Jun 2019 - Sep 2019PhilippinesManaged the team transition during a company restructure, which required us to take over all ongoing projects–both retainers and ad-hoc campaigns. Consequently, led the team’s growth to respond to increasing projects being managed every week, while keeping optimal capacity.
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Head Of ContentGetcraft Mar 2017 - May 2019Ncr - National Capital Region, PhilippinesAs Head of Content for the Philippines, I am tasked to manage the creation of high quality written content for our clients’ content marketing needs. I’m also responsible for growing the company’s network of writers and editors across multiple categories. Managing this large network of creators helps ensure the quality of our content remains at a high standard and is delivered on time.
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Content ManagerGetcraft Nov 2016 - Mar 2017
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Contributing Writer/EditorFreelance Writing And Editorial Services Jul 2007 - Feb 2017I wrote and edited for different online and print publications and corporate clients on a freelance capacity. As a writer, I wrote articles for several titles including, Cebu Pacific Air’s Smile, Tiger Air’s Tiger Tales, Real Living, Elle Decoration, Spot.ph, and Coconuts Manila. I also co-wrote a coffee table book on Energy Development Corporation’s CSR project, BINHI. As a freelance editor, I edited the website Yummy.ph and GRID magazine.When I wasn't editing or writing, I took on project management duties for the following books: biographies of Philippine actor, Dolphy (Dolphy: Hindi Ko Ito Narating Mag-isa, 2008) and senator Francis Escudero (Say ni Chiz, 2009); Entrepreneur’s How to Finance Your Business (2009) and Franchising (2010); travel journal, A Year in Batanes (2015)
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Executive ProducerYahoo Philippines Jul 2011 - Dec 2014Accralaw Tower 2Nd Ave. Cor. 30Th St. Crescent Park West, Bgc, Taguig• Conceptualized content strategies and developed brand-aligned lineup for advertisers based on their objectives• Managed freelance Yahoo contributors on the requirements of assigned content• Reviewed and edited content according to Yahoo standards and the advertisers' strategies• Curated and published the aligned content in Yahoo Southeast Asia's Custom Brand Experience microsites for Unilever, Department of Tourism, P&G Prestige, LEGO, Bank of the Philippine Islands, Banco De Oro, Colgate, etc. • Trained other Media Development producers in the different Yahoo platforms and Media Development tasks
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Managing Editor, Meg MagazineMega Publishing Group Jun 2002 - Jul 2007Strata 100, Emerald Ave., Ortigas Center, Pasig City• Edited the content in the monthly teen fashion magazine• Liaised with contributors and various contacts • Developed the lineup in every issue together with the team• Wrote features and profiles on different celebrities and other personalities -
Managing Editor, Good Housekeeping PhilippinesSummit Media (Summit Publishing Co., Inc.) Jan 1999 - Apr 2002Pioneer St., Mandaluyong CityManaging editor, Oct 2000 to April 2002• Supervised the assignments and deadlines of contributors • Managed the monthly schedule and editorial budget of the magazine• Edited and wrote content on health, relationships, family matters, business and celebrities• Deputy Features Editor June 2000 to September 2000Editorial Assistant January 1999 to May 2000 -
Corporate Communications OfficerPilipino Internet (Pilnet) Apr 1998 - Dec 1998Taipan Place, Emerald Avenue, Ortigas Center, Pasig• Created the content for the company’s website• Handled the company’s PR and advertising requirements• Spearheaded the company’s participation in the Internet World Fair, October 1998
Mabel David-Pilar Skills
Mabel David-Pilar Education Details
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Bachelor Of Arts, Communication
Frequently Asked Questions about Mabel David-Pilar
What company does Mabel David-Pilar work for?
Mabel David-Pilar works for Starter Sisters
What is Mabel David-Pilar's role at the current company?
Mabel David-Pilar's current role is Writer, editor, and content marketing consultant.
What schools did Mabel David-Pilar attend?
Mabel David-Pilar attended Ateneo De Manila University.
What are some of Mabel David-Pilar's interests?
Mabel David-Pilar has interest in Children, Environment, Education, Poverty Alleviation, Arts And Culture, Health.
What skills is Mabel David-Pilar known for?
Mabel David-Pilar has skills like Editorial, Publishing, Copy Editing, Writing, Online Publishing, Social Media, Online Content Creation, Copywriting, Journalism, Blogging, Advertising, Editing.
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