Mabel Ocloo Email & Phone Number

North Industrial Area

• Primarily responsible for driving Red Bull marketing strategies through management of consumer collecting programs specifically wings team and students brand managers.• Lead the activation of Red Bull brand at both on and off premise trade channels.• Responsible for leading the Greater Accra consumer collecting wings teams in expanding our user base and building on brand relevance among millennial and generation.• Lead brand-marketing projects consisting of retail activations and field marketing campaigns.• Manage creative and media agencies to ensure quality execution in advertising campaigns.• Identify trends in youth culture and connect those with brands values to ensure brand relevance with in millennial and generation.

North Industrial Area

• Execute Annual Operation Planning and budget for On-Premise events and activation projects.• Bring red bull brand to life at night working with industry drivers, opinion leaders to inspire and enhance the consumers experience at night.• Execute social marketing strategies for on premise marketing channels. This includes creating new ways and collecting existing best practice to drive the red bull reach and relevance in the nightlife.

Bachelor Of Applied Science (B.A.Sc.), Environmental Science And Development Sudies, Second Class

Education record