Mabel Aragon Email & Phone Number

Elmwood Park, Nj, Us

Greater New York City Area

Reporting Clip: https://youtu.be/24axSTCCcls

Hudson County, Nj

Strategize to gather and analyze content, identify experts to interview and formulate story outlines. Experience covering the health industry, government, education and immigration. Reporter Clip: https://youtu.be/DLqMPgCTCU8

Southern California

Notable Achievements:Developed and implemented strategies for effective internal communications. Wrote, produced and oversaw the distribution of print communications, including newsletters and management communications. Researched and drafted communication plans.--Produced numerous successful promotions within a six-month period that increased the number of subscribers for an external company website.

Greater Los Angeles Area

Greater Los Angeles Area

Created strategic publicity plans that focused on cross-promotions, demographics and revenue. Utilized numerous traditional and social media outlets, including Facebook, You Tube, blogs, Eventbrite, LA Weekly and television network affiliates in promoting a variety of arts and entertainment programs. Notable Achievements:--Conceptualized the idea of selling a live performance as a pay-per-view event, which secured additional revenue. Created a promotional plan that engaged international and local audiences. Oversaw the logistics involved with producing a live online event. --National publicity campaigns targeting the Latino and mainstream markets increased exposure and revenue by 20 percent for television programs such as The Pulse, theater performances including award-winning playwright Pedro Antonio Garcia’s Firehouse, and the global evolutionary event featuring best-selling author Deepak Chopra.

Pasadena, California

Develop and implement a publicity and promotional campaign for the first annual Latino MediaCon & Expo expected to generate several hundred attendees. Maximize the use of social media, oversee event logistics and establish innovative ideas for panel discussions that incorporate television and studio executives, media advocates and celebrities. Conceptualize and execute strategies that identify local policy leaders in target U.S. markets as part of a grant funded by the W.K. Kellogg Foundation.Notable Achievements:--Contributed ingenious insights in designing a comprehensive database of policy experts provided to television affiliates to expand diversity in local news coverage.--Provided media training for local Latino policy leaders in top television markets.--Worked closely with the legal department in negotiating contractual agreements with key sponsors such as General Motors and vendors including the Pasadena Convention Center that resulted in additional funding and resources.

Authored and produced a quarterly referral source e-newsletter that was distributed to over 5,000 recipients under tight deadlines utilizing Constant Contact’s Web service. Wrote press releases, pitched stories, proofread brochures and designed web content.Notable Achievements:--Substantially reduced print advertising costs by 25 percent for the foundation’s annual campaigns.--Led strategic vision for press events such as an entrepreneur’s flight around the world in April 2009, gaining thousands for the foundation and earning national coverage from CNN and regional media outlets including My9 News and The Star-Ledger.

Executed crisis communication plans for various events including the 2007 nor’easter that required displacing a multitude of families in New Jersey. Prepared talking points for all of the County Executive’s engagements.Notable Achievements:--Contributed to the advancement of the county’s Special Services School District projects including the “Not Far From Par” Golf Program that highlighted innovative ideas that led to statewide recognition for the district. --Delivered successful pitches to reporters on the county’s initiatives on timely topics such as education, health, economic development and human services; the effort resulted in prominent stories on 1010 WINS, WCBS Newsradio, WNBC and The New York Times.--Worked collaboratively with the media around the clock to render up-to-date information on breaking news stories.--Produced a news program for government officials that featured national newsmakers discussing current issues.Spokesperson: https://www.nj.com/news/2008/09/pit_bull_sprung_from_pen_after.htmlhttps://www.nytimes.com/2007/10/21/nyregion/nyregionspecial2/21Rroadkill.html

Notable Achievements:--Recognized for a featured article regarding an InfoBunker in Iowa, which brought exposure to one of a few exclusive underground facilities in the country.

Developed timelines, negotiated costs for direct mail pieces and conference workshops and edited copy for all deliverables. Proactively coordinated with graphic designers, sales force and vendors from initiation to the completion of projects.Notable Achievements:--Managed budgets ranging from $100,000 to $500,000 for more than 10 projects at a time.--Integrated and established solutions that significantly impacted bottom line growth.

Hosted and produced a government affairs program on current issues. Interviewed national newsmakers. Performed double duty as producer and reporter of local newscast. Beat competitors on exposing significant political stories. Notable Achievements:--Recipient of 2001 & 2003 Communicator Awards & 2002 Telly Award for Producing

Greater New York City Area

Supervised the production of several monthly print ads. Selected the titles to be featured, wrote copy and acted as a liaison between the editorial, marketing and art departments, as well as outside agencies.Notable Achievements:--Secured art rights and booked media with major print publications.

Greater New York City Area

Ba, Communications & Political Science

Education record

Courses taken: *Social Media *Event Planning *Copywriting

Certificate, Journalism Program