Mabel Lim

Mabel Lim Email and Phone Number

Social, Content and Advocacy Lead at L’Oréal @ L'Oréal
Singapore
Mabel Lim's Location
Singapore, Singapore
Mabel Lim's Contact Details

Mabel Lim work email

Mabel Lim personal email

Mabel Lim phone numbers

About Mabel Lim

I love building things. From beauty to tech products. I am currently building Social, Content and Advocacy for Garnier across the South Asia Pacific, North Africa and Middle East (SAPMENA) zone at L’Oreal. In my previous role at Meta, I built go-to-market strategies for products like Instagram Reels and supported Small and Medium-sized Businesses across APAC with their growth. Before Meta, I had spent almost 7 years at Unilever working on a Global skincare brand where I built the digital marketing and communications capabilities, and developed new product innovations and brand purpose. I am driven by a strong bias for action, resilience and passion for my job, brands, consumers and people I work with. Proven track record of delivering product innovations and integrated communications campaigns through deep consumer and business understanding across APAC and LATAM. - Core strengths: consumer insights, brand portfolio strategy, product innovation, brand equity and communications development- Key skills: digital marketing and leading culturally diverse cross-functional teams //Co-Founder at Bake For Good (not-for-profit)Nov 2021 – present https://www.instagram.com/bakeforgoodsg/

Mabel Lim's Current Company Details
L'Oréal

L'Oréal

View
Social, Content and Advocacy Lead at L’Oréal
Singapore
Website:
loreal.com
Employees:
88577
Mabel Lim Work Experience Details
  • L'Oréal
    L'Oréal
    Singapore
    View
  • L'Oréal
    Social, Content And Advocacy Lead, Garnier Sapmena
    L'Oréal Aug 2023 - Present
    Paris, Fr
    View
  • Cannes Lions International Festival Of Creativity
    Jodi Harris Scholarship 2024
    Cannes Lions International Festival Of Creativity Jun 2024 - Jun 2024
    London, Gb
    View
  • Mckinsey & Company
    Next Generation Women Leaders 2023
    Mckinsey & Company Jul 2023 - Jul 2023
    Us
    View
  • Meta
    Regional Marketing Manager, Apac
    Meta May 2022 - Jan 2023
    Menlo Park, Ca, Us
    • Developed full funnel GTM strategy for Signals Loss alongside an insights-driven narrative • Successfully launched tent pole virtual summit and created tailored content for SMBs across APAC that reached 12.5k unique visitors with average watch duration of 58% (vs. 50-55%)• Drove 6% product adoption of Conversions API by educating and supporting 215 SMB clients and agencies in their implementation process in just 6 weeks• Led an end-to-end campaign to drive awareness and downloads for a thought leadership report by Meta and Boston Consulting Group, overachieved KPI target by 46% • Planned and executed SMB sales activations for JP and KR markets such as C-level engagements that delivered >2x target number of signups for Instagram Reels sales package
    View
  • Femtech Association Of Asia
    Advisor
    Femtech Association Of Asia Mar 2022 - Dec 2022
    Singapore, Sg
    View
  • Unilever
    Global Brand Manager, Pond'S
    Unilever Feb 2020 - Mar 2022
    Blackfriars, London, Gb
    Global Latin America Lead• Led stellar double-digit growth in key market, Mexico, at +21% USG which is 3X ahead of brand at 6.9%• Delivered accelerated growth by increasing MX’s contribution to brand TO from 8% to 10% • Developed the biggest project through our Core relaunch which contributes >70% of our turnover • Created a 3-year roadmap to deliver the highest delta for the brand in our second largest region Global Purpose & Sustainability Lead • Crafted a new brand purpose and led the development of our Brand Say (campaign) • Built infrastructure and led partnerships with Universities, NGOs and Mental Health experts to launch our Brand Do (programme) that aims to educate 10 million young women globally• Developed People, Planet & Product Positive commitments and sustainability-focused innovations roadmap Global Platforms Lead for Facial Cleansing (FC)• Promoted to current position to lead 1 of the 4 strategic big bets for the brand – to drive portfolio transformation and grow the Make Up Removers business worth >EUR 30 mil in TO globally • Achieved highest share (+30 bps) and penetration (+60 bps) growth in first 90 days of launch of Pond’s Vitamin Micellar Water through superior mix and strong market development • Convinced VP and senior country leaders on global relaunch, and to prioritise with increased media support to achieve higher reach and awareness on par with key competitor • Within 6 months of promotion, increased responsibilities to lead a 2nd platform – Pure Bright, our 2nd biggest Core FC business worth >EUR 25 mil in TO globally • Grew Pure Bright at +5.9% USG vs. overall FC business at +4.3% only (YTD Dec’21) • Developed Pure Bright strategy with a 3-year proposition and innovation roadmap to grow the business in our key market, Indonesia, from EUR 8 mil to EUR 20 mil at 8% value share by 2023
    View
  • Unilever
    Senior Global Assistant Brand Manager - Facial Cleansing, Pond’S
    Unilever May 2018 - Jan 2020
    Blackfriars, London, Gb
    Global Project Lead for “New Format” Innovations • Overachieved 12-month business case target and delivered >150% of our FY forecast performance results in just 7 months after launching in Indonesia and Philippines • Outgrew competitors and became the No. 1 Cleansing Balm in both Indonesia and Philippines • 1st ever Global innovation from Pond’s to be launched in Korea, Japan and China – became #2 (out of 618 cleansing products) in overall cleansing category at Olive Young, Korea’s #1 Health and Beauty store • Led the end-to-end development of this highly complex project – Pond’s 1st ever innovation with transformative textures and unique sensory • Drove 1,030 BPS Gross Margin improvement from existing mix (launched in the USA in 2018)• Analysed consumer insights and market trends to develop a breakthrough new concept with a superior proposition and technical claims • Leveraged media insights for tailored communication messages aimed at different media and creative audiences • Social campaign succeeded in driving traffic to e-retailers, Shopee and Lazada, by exceeding CTR benchmarks at 0.38% (vs. 0.31%) and 0.58% (vs. 0.34%) respectively in the Philippines • Influencer campaign delivered 603% ROI from celebrities, macro and micro influencers Global Innovation Strategy Lead for Facial Cleansing (FC)• Led the development of the Global category 3-year innovation strategy and had 3 projects approved by the Global Category Leadership Team within just 2 months • Analysed consumer, cultural, competitive and industry trends/insights to identify challenges and opportunities for each of our key markets to develop our Global activity plan • Represented the FC team and travelled to key markets to align annual activity plans with senior country leaders
    View
  • Unilever
    Senior Global Assistant Brand Manager - Masterbrand, Pond’S
    Unilever Aug 2017 - Apr 2018
    Blackfriars, London, Gb
    Global Ecommerce Strategy Lead • Drove Ecommerce sales growth from 0.9% to 66% within a year • Developed an Ecommerce-focused portfolio strategy and identified white space opportunities e.g. ecommerce-first launch of Thailand’s BB Powder in Indonesia • Scaled success from Ecommerce to a nationwide launch within the same year – BB Powder contributed to 11% of Pond’s Facial Moisturising turnover (FY 2019) • Successfully launched Unilever’s 1st ever Co-Operative Google paid search campaign with Lazada with Pond’s being the 1st brand in SEAA to execute PLAs • Drove +13% anti-aging and +106% skin lightening online sales during this 4-week “pilot test” campaign• Led full-funnel content strategy that was showcased as best-in-class within Unilever• Developed executional guidelines on the Perfect Store Online with optimised content that led to an improvement in bounce rate -37% and time spend +28% in China
    View
  • Unilever
    Global Assistant Brand Manager, Pond’S
    Unilever Sep 2015 - Jul 2017
    Blackfriars, London, Gb
    Global Digital Marketing & Communications Strategy Lead • Website: worked with a team of creatives, UX specialists and content strategists to relaunch Pond’s Global website and local iterations across 12 markets • Search (PPC): developed the Global paid search strategy and implemented localisation across all key markets, showcased as best-in-class in Unilever • Search (SEO): exceeded the targets set across all key metrics in most markets with continuous optimisation and new development of keywords and brand website content• Social Media: developed a content creation guide that identified conversation pillars and executional guidelines, and continuously optimised performance through data and insights • Campaign Management: developed communications strategy and drove the execution including media planning and analytics tracking for new product launches across 8 markets• Country Management: worked with countries to drive overall digital performance (always-on and campaign periods) with ongoing analytics tracking and monthly reviews Global Assistant Project Lead for Facial Moisturising (FM)• Led the development of White Beauty’s 1st ever innovation – Tone Up Cream – that overachieved FY target by 163%, and overtook Garnier at 3x value share to become #1 in SEA• Given the positive results, Tone Up Cream extended from a single format to a full range of products (i.e. Foam, Sheet Mask, Powder)
    View
  • The Voice Festival Uk
    Regional Event Manager
    The Voice Festival Uk Oct 2014 - Aug 2015
    • A voluntary position alongside my postgraduate studies• Planned and executed A Cappella events across the region, and managed budget and communications
    View
  • Fti Consulting
    Consultant Intern
    Fti Consulting Aug 2014 - Sep 2014
    Washington, Dc, Us
    • FINANCIAL INSTITUTIONS – Financial communications services for a U.S. global investment management company such as media relations, shareholder communications and media training • GOVERNMENT – Research work to devise a crisis management strategy plan and conduct media training for a minister• HEALTHCARE – Execution of communications strategy for the launch of mobile health clinics by an international telecommunications company in Indonesia• OIL & GAS – Research work for a British multinational oil and gas company• TELECOMMUNICATIONS – Execution of communications strategy for the launch of the first foreign telecommunications company in Myanmar and carried out competitors’ analysis • OTHERS – Assisted in developing a new service offering for digital global investor outreach, conducted media monitoring and compiled media coverage reports for clients
    View
  • Lowe And Partners Worldwide
    Account Management Intern
    Lowe And Partners Worldwide Sep 2013 - Sep 2013
    London, Gb
    • Assisted Unilever's global Close Up & regional Household Care accounts• Co-delivered a campaign that was launched in Indonesia for Unilever's Sunlight detergent by liaising with the local team in Indonesia and the global team in London
    View
  • Bottega Veneta
    Communications Intern
    Bottega Veneta Jun 2013 - Aug 2013
    Milan, Mi, It
    • Assisted with preparations for Press Day to showcase Fall-Winter 2013/2014 collection• Co-ordinated sample deliveries within the Asia Pacific region by liaising with local offices• Compiled monthly Competitors’ Events reports for Singapore and Malaysia• Managed daily sample loans to stylists and publications for local and regional editorial features• Managed sample pieces for both Fall-Winter 2013/2014 and Cruise 2013/2014 collections• Collated press clippings and compiled Editorial Credits and Editorial Forecasts reports• Maintained media database and managed relationships with key media partners
    View
  • Triumph International
    Marketing Intern
    Triumph International Aug 2012 - Sep 2012
    Bad Zurzach, Ch
    • Advertising and Promotions (A&P) – Assisted the department with Triumph’s 40th Anniversary Fashion Show and weekly press clippings• Customer Relationship Management (CRM) – Worked directly under the CRM manager to assist in the reconstruction of Triumph’s loyalty program across all boutiques and counters at various department stores
    View
  • Richemont
    Human Resources Assistant
    Richemont Mar 2011 - Jul 2011
    Bellevue, Geneva, Ch
    • Assisted the department in all employee-related issues for Singapore, Malaysia and Thailand • Liaised with regional office in Hong Kong and the head office in Geneva, Switzerland• Worked with boutique managers and various brand managers on daily operational issues• Handled a case from start to end that involved negotiations with ex-insurance provider and a third party reinsurance company regarding outstanding compensations
    View
  • Ministry Of Law, Singapore
    Corporate Support Officer
    Ministry Of Law, Singapore Feb 2011 - Mar 2011
    Singapore, Singapore, Sg
    Worked under the Insolvency & Public Trustee’s Office (IPTO) to assist the Registry of Moneylenders & Pawnbrokers (ROMP) with data management
    View

Mabel Lim Skills

Mathematics Household Camps Luxury Thailand Consulting Cards Charities Stakeholder Management Ibm Winter Project Work Mobile Health Overseeing Insurance Insolvency Missing Data Community Pwc Data Entry Pioneer Students Pacific Backstage Corporate Support International Students Digital Marketing Cappella Streams Structure Digital Preservation Data Profiling United Kingdom Online Advertising Sep Ira Invitation Internal Communications Singapore Crisis Management Batch Processing Devise Sme Beauty Industry Segmentation Triumph Keywords New Service Google Analytics Assessment Packing Parades Search Film Management Evening Public Relations Perfect Media Coverage Science Localization Short Crm Indesign Mexico Investment Management Geography Analyse Reconstruction Department Stores Job Applications Committees Chain Physics Coordinated Powerpoint Publications Hard Drives Public Speaking Accounting Liaising Community Action Human Resources Execution Compilation Web Content Photoshop Boutiques Radiance Pastry Docking Languages Telecommunications Business Services System English Key Metrics Healthcare Web Analytics Voice Offering Hospice Google Adwords Asia Cricket Reports Seo Strategy Bilingual Fundraising Google Asset Allocation Branding Loyalty Programs Indonesia Budget Management Geneva Microsoft Excel Rsvp Training Financial Institutions Community Outreach Service Learning Press Philippines Msc Building Organizational Capability Supply Outings Product Launch Shareholder Marketing Consulting Research Emerging Technologies System Monitoring Media Pitches Stakeholders Multinational Influencer Marketing Loans R&d Analysis Campaigns Legal Newspapers London Written Print Publicity Ppc Fashion Marketing Letters Boutique Economics Online Marketing Sports C Coordination Graphic Design Women's Media Relations Logistics Applications Universities Media Studies Communication Sheets Crafts Advertising A&p Strategic Planning Unilever Editorial Workshops Suite Operations Pink Christian Ministry Bags Marketing Inception Medical Billing Project Planning Data Driven Testing Project Switzerland Engagement Strategic Communications Panel Discussions Analytics Thinking Paper Media Linkedin Spss Country Websites Counters Oil And Gas Internal Audit Responsibility Council E Commerce Media Monitoring International Acne Distribution Clinics Fitting Illustrator Magazines Administrative Work Account Management Stylists End To End Malaysia Start Ups Voluntary Reviews Grants Food And Beverage Government Colleges Academic Guidelines Integrated Marketing Materials Lessons Software Gifts Financial Services Casting Outlook Phase Microsoft Word Fashion Subjects Showcase Interviews Strategic Marketing Onboarding Platforms Ecosystem Trustee Budgets Customer Engagement Organised Multicultural Filing Conceptual Modeling Meetings Hong Kong Mandarin Recruiting Evaluation Deliveries Strength Training Databases

Mabel Lim Education Details

  • Imperial College London
    Imperial College London
    Strategic Marketing
  • Newcastle University
    Newcastle University
    Marketing

Frequently Asked Questions about Mabel Lim

What company does Mabel Lim work for?

Mabel Lim works for L'oréal

What is Mabel Lim's role at the current company?

Mabel Lim's current role is Social, Content and Advocacy Lead at L’Oréal.

What is Mabel Lim's email address?

Mabel Lim's email address is ma****@****ail.com

What is Mabel Lim's direct phone number?

Mabel Lim's direct phone number is (809) 732*****

What schools did Mabel Lim attend?

Mabel Lim attended Imperial College London, Newcastle University.

What skills is Mabel Lim known for?

Mabel Lim has skills like Mathematics, Household, Camps, Luxury, Thailand, Consulting, Cards, Charities, Stakeholder Management, Ibm, Winter, Project Work.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.