Mabel Cristina Natera Jiménez Email & Phone Number

Antioquia, Colombia

Medellín, Antioquia, Colombia

- Understand the entrepreneur and SMEs context- Translate the findings into actionable/strategic insights using human centered methods.- Design a consulting services portfolio and experience for SMEs for their main market and consumer concerns.- Articulate with internal teams and partners the design process, to manage and deliver services.

Medellin

- Design an innovative value proposition for a new market segment that suits their needs and differentiates from the current insurance portfolio.- Build a concept of the solution through the analysis of diverse sources such as; trends report and consumer research.- Create methodologies and workshops with clients and collaborators that enable the co-creation of a user-centered solution.- Define the communication plan and channel distribution of the new solution.-Responsible for the planning, execution and monitoring of project activities.

Medellin, Antioquia, Colombia

- Planning and implemention of GTR Business Model - Risk and trends Management- Research and forecast Global and Latinoamerica trends through variety sources- Analize and identify new consumer behaviours, technologies, trade marketing and business strategies for different industries- Prepare and guide workshops for customers (B2B interaction) for trends analyze. - Make customer reports about trend workshops conclusions-Support the trends implemention process with the customer -Collaborate with trend professionals and future experts in order to improve methodology (Professional networking)

Amsterdam Area, Netherlands

Coordinate in a very limited period of time the new propositionlaunches of Drip filter coffee portfolio 2015 for Europe, working with LCM team andMarketing Managers from different countries-Marketing strategy for Drip filter Portfolio for Europe, Asia and Latino America-Project research: Concept development of Senseo® Limited edition in Netherlands-Support the creation of insights, claims, POS material for product propositionsOther activities:-Explore market trends and consumer insights of the coffee market-Design trends analysis and concept design development of Senseo® products-Benchmark analysis with GFK data system and business cases-Coordination of packaging design with external agency - SGS system

Bogota - Colombia

 Coordinated the implementation of the marketing plan and developed communication strategies in coordination with the Ad agency.  Designed the marketing brochures, posters, product manuals and print ads.  Participated in the design and evaluation of the company's brand strategy Managed marketing materials inventory and distribution Organized and coordinated marketing fairs and events of the company.

Especialización En Gerencia Estratégica

Activities and Societies: Economy, finance, strategy planning, Marketing,

Maestría En Diseño Estratégica, 100/110

Activities and Societies: Design - Design Thinking - Marketing Strategy- Service Design- Project Management- Product System Service PSS.

Ingeniería, Marketing Engineering, 4.3/5

Activities and Societies: Marketing - Strategic Plan- Business Managament- Sales - Finance Analysis - Market research - Commercial Trades.