• Reached out to PMEs in the Information Communications Technology and Media sector through collaborations with professional associations, unions, government agencies and industry partners in areas of career development, skills upgrading and employability.• Developed high value and high touch point events strategies to reach out to PMEs through physical events, webinars, panel discussions and networking sessions.

• Lead 2-members marketing team, overseeing CDA and Mighty Savers Account print/digital collateral, email promotions, branding initiatives, partnerships, and paid media. • Drive family segment profitability and market share by supporting cross-sell initiatives with wealth products as a core component.• Execute e-mailers and social media marketing programmes, including campaign building, A/B testing, list building and content creation. • Cultivated a training programme for on-ground Financial Phone Specialist (FPS) sales team and rendered proper sales technique and closing capabilities.

• Lead and execute activities that created a constructive collaboration and cohesive working environment for the NSmen and MINDEF personnels through radio channels (88.3Jia FM and Power 98FM)• Manage paid social media on Facebook and Instagram and established company's first social media presence across Instagram.• Built content marketing strategy ground up from press releases, newsletter articles and copy.• Formulated all advertorial materials to ensure all editorial and publicity/stations’ rate card and sales presentation for all initiatives and events are up-to-date, appropriate, and accurate. • Trained the 7-members sales team to pitch to our media partners and clients.• Engage distribution channels to support segment strategies and campaigns.• Planned and executed 88.3Jia FM and Power 98FM stations events such as media events such as:1. Outdoor broadcasts2. SAFRA-related events3. MINDEF-related events4. New DJ launch (e.g., 2016 - Jack Neo and Wang Lei on board with 88.3Jia FM)5. National events including National Day Parade 2015, 2016 and 2017