Chief Financial Officer
CurrentSpearheaded the Accounting, Tax, Insurance, M&A, Credit, and Financial Planning / Reporting functions and served as a strategic sales & marketing business partner. Also led strategic initiatives for the Customer Service, Legal and HR teams. • Drove financial transformation to expand AmeriMark from $750M to $950M (25% growth) through Sales & Marketing team partnering and organic customer growth – Devised financial strategy to expand the Company’s online presence through deals, sales, and updated digital presence for email and social media.• Executed customer trend analysis (customer demographic metrics, product evaluation, pricing, etc.), and designed customer acquisition models to expand digital presence and increase sales. • Co-Led the transformation of the LTD Commodities business unit within AmeriMark Interactive to grow revenue by $115M (35%) from 2019 to 2021 by implementing targeted pricing, margin enhancement, vendor consolidation and a customer metrics-based product selection process.• Generated $30M in cash liquidity by implementing rigorous working capital improvements. • Secured $15M in PPP loans that were 100% forgiven.• Produced $2M+ in savings by consolidating commercial insurance, medical benefits and 401K plans across three divisions.• Consolidated and streamlined monthly reporting process across business units, and implemented KPI-based reporting.o Developed plan to save $10-$15M annually by restructuring and integrating all three divisions. • Sold company for 5.5X EBITDA – with significant value to investors.__________________________AmeriMark Interactive is a $950M online/catalogue retailer and direct marketer of apparel, domestics, health care products, home and garden furnishings, and general merchandise with offices in Chicago, Cleveland and New Jersey.