Melissa Abrams Email & Phone Number

Pioneered and led a centralized operations team from the ground-up: •Supports (18) L2/L3s within Product & Geo Marketing across 400 employees. Activities include fiscal planning, communications, organizational design, HR & talent efforts, cross-functional initiatives, and governance workstreams. •Controlled & accountable for a $85M envelope. Yielded +/-3% QoQ. •Built and chair key governance workstreams that provide visibility and streamline: Announcements Committee, GTM Council (VPs xOrgs), Financial Wellness, and global events. •Established a marketing-first Intern program that centered on improving diversity, building community, and creating a funnel of young professionals into HPE. Piloted in Summer 2021 and ramped to 18 Interns for 2021-2022. •Technology-inspired: champions the path for easier, automated, and transparent ways of process and communication improvement. (For example, onboarding Slack, Smartsheets, calendars)•Personally, the CoS for the Sr. VP of Product-to-Market & Geo Marketing organization. Entails anticipating needs/risks, maintaining objectivity for the organization, scoping projects, creating executive presentations, pre-meetings, and building bridges (figuratively) -- list is endless.

Raleigh-Durham-Chapel Hill Area

•Chief of Staff for VP, Pan-HPE & Messaging org within Global Marketing (L2). Activities run the gamut: communications, organizational design, content creation, analytics, relationship building, ETC. •Orchestrated the PMO for the company strategic pillars (Super 6: Cloud, Edge, Data). E2E ownership includes governance, evangelization / change management, executive communications, debrief/refinements, etc. •Headed the narrative creation and buyer’s journey for our biggest pillar, Cloud (2019). •Analyzed the performance of each initiative/campaign to maximize and refine results – working w/ the analytics team. •Launched a marketing-wide calendar (Big MAC) to promote awareness and alignment around key moments. Includes a biweekly report to the EC & CMO staff. •Managed the organization financial envelope across Pan HPE (8 teams); annual budget of $25M+

Houston, Texas Area

Designed and led GTM launches from planning to execution for xOrganizational announcements.

Houston, Texas, United States

Marketing operations for SVP & GM of Servers (L1). Optimized SVP meeting management, improved QBRs, headed workplace improvements projects, and managed E2E Tier I Events.

Houston, Texas, United States

Strategic field enablement focused on emerging technology initiatives

Executed cross-functional marketing and sales teams to craft Sprint’s segmentation strategy. Produced multiple in-market trials of segment marketing including media, advertising, merchandising, and sales process/tools/training in Sprint’s Retail and Exclusive Dealer channels.

Initiated marketing programs designed to drive customer traffic into Sprint Retail Stores for the Southwest Region, covering 7 states.

Master Of Business Administration (Mba), Concentration: Management, Overall Gpa: 3.91

Bachelor Of Arts (Ba), Business Administration, Concentration: Marketing, Overall Gpa: 3.75. Graduated Magna Cum Laude