Project managed a number of digital transformation projects for DAS including the delivery of 4 award-winning websites, a digital customer claims portal and an online legal document service as part of a £2.5m digital transformation. Responsible for DAS UK Group digital strategy, leading and coordinating internal stakeholders and external agency partners to shape and deliver seamless, best-in-class digital experiences for DAS customers. Responsibilities/achievements include:• Successful delivery of X4 award-winning websites and x1 customer claims portal for DAS LAW and DAS UK Group on plan and under budget.• Successful delivery of of an innovative, self-service online legal document drafting platform as part of an extensive digital transformation platform, on plan and on budget.• UI/UX subject matter expert for DAS responsible for reviewing and improving digital user journeys• Responsible for identifying and adopting digital technologies that increase customer understanding of DAS products and provide strategic business support around emerging insure-tech markets, including robotic process automation, AI bot implementation. Latterly managing the delivery of an Amazon Echo skill for DAS - a world first for the legal insurance industry. Currently working on enhancing DAS communications with Augmented Reality technology.• Project managed the decommissioning of over 122 legacy websites as part of an extensive GDPR governance project to mitigate business risk. Completed ahead of plan and on-budget (March 2018).• Directed the design and implementation of a radical, omni-channel digital marketing matrix for DAS that used thought leadership as a platform for lead generation, enhanced by aggregator partners, SEO/PPC, social (paid and organic), display advertising (re-targeting), email re-marketing and CRM funnel-automation techniques. • Winning the coveted ‘Marketing and PR Team of the Year’ award at the 2018 Insurance Post Marketing and PR Awards.

Working on a consultancy basis, I was responsible for leading the award-winning digital content strategy for Aviva Business Solutions as part of a £3m B2B auto-enrolment campaign. Achievements included:• Crafting the digital content strategy for Aviva Business Solutions' 'Save Smarter' and 'Big Enough' auto-enrolment propositions. Using a combination of SEO, paid search, social and direct marketing activities to target SME audiences that resulted in a 500% conversion uplift for Aviva's 'Quote & Buy' platform. • Significantly increasing funnel traffic into the Aviva Business Solutions website by undertaking a complete, UI and UX overhaul as well as implementing a data-driven SEO marketing strategy for the AE website. Subsequent recommendations saw improved customer journeys, usability and page design. Reduced quote bounce rates and increased conversions. • Successful proposal and implementation of an interactive 'pension staging date tool' and ‘cart abandonment’ re-marketing process that tripled traffic volumes into the quote and buy portal.• Provided subject matter expertise on Aviva's first ever augmented-reality project as part of the 'Save Smarter' B2B awareness campaign.• Successfully securing a '.gov' back-link from The Pensions Regulator that highlighted Aviva’s auto-enrolment proposition. The applied changes resulted in huge traffic gains from the referral traffic and a significant SERPs boost for Aviva. Traffic increases also resulted in significant uplift in re-marketing conversions.• Winning the prestigious ‘Auto-enrolment provider of the year’ in the 2016 Payroll Awards, beating stiff competition from the likes of NEST and Legal and General - my personal contribution was specifically highlighted by Aviva CEO, Andy Briggs .

Managing a team of four, I was responsible for the development and delivery of the corporate communication and external relations strategy for DAS, the UK's market-leading legal expenses insurer. Primary duties included: • Managing the planning, design, implementation and delivery of a challenging programme of internal and external communications, including regular market updates, briefing documents, ‘white paper’ publications and core brand messages.• Proactively working with the sales, underwriting and claims teams to advise on, develop and implement appropriate marketing strategies and communications in support of DAS business tenders and product developments.• Leading the PR function, monitoring and evaluating media coverage. Managing reputation and crisis management communications.• Promoting DAS key brand messages in the media using insight-driven press releases distributed via multi-channel architecture. An approach that resulted in record-breaking article penetration and reach for DAS.• Developing positioning statements in response to regulatory changes, market conditions and specific enquiries for use with internal and external stakeholders, including briefing documents for executive management.• Managing DAS's social media presence including the creation of a business-wide social media strategy and acceptable use policy.• Managing a programme of corporate and sponsorship events (including hospitality).

Friends Life responded to the regulatory changes to pension freedoms that came into force on April 6th 2015 with the New World Retirement Programme; with a budget of £100m this was the largest transformation programme ever conducted by FL. Managing a team of 6, I proposed and implemented the digital content strategy for friendslife.co.uk. Achievements included:• Successful management of a digital content budget of £350k.• Successfully delivering friendslife.co.uk on-plan and on-budget, delivering over 600 keyword-optimised articles, 5 videos and 2 infographic components over a 6 month period.• The design and implementation of a SEO-driven content strategy for website content designed to drive customer engagement and maximise search traffic. Effective use of organic and paid SEO activity resulted in record-breaking website traffic and engagement for FL

Strategic communication planning and delivery, graphic design, social media campaign delivery, promotional video and PR projects for private clients.

Responsible for media communications, promotional campaign planning and graphic design around product launches of ‘CocoMojo’ and ‘Blitz Drinkz.’ Employed on a freelance-basis.