As a dedicated Digital Campaigns Specialist, I have been at the forefront of driving impactful digital initiatives since 2014. With extensive experience in both international and local non-profit organizations, I have successfully conceptualized, executed, and optimized numerous campaigns, consistently delivering exceptional results.➝ Services and Roles I ProvideDigital Campaign Specialist and Consultant• Crafting and executing digital campaigns• Conducting audience analysis and market research• Creating engaging digital content• Tracking and optimizing campaign performance• Analyzing data for detailed reports• Ensuring cross-functional team successReputation Manager (SERM)• Monitoring online mentions and reviews• Enhancing positive search results• Addressing negative feedback and crises• Promoting a positive image• Identifying reputation trends• Building community relationshipsMedia Officer• Implementing strategic media plans• Writing and distributing press content• Maintaining media contacts• Managing media events• Evaluating media impact• Responding to media inquiriesSocial Media Moderator• Engaging with users and ensuring policy compliance• Posting content consistently• Improving social media strategies• Addressing potential issuesDigital Advocacy Specialist• Crafting advocacy campaigns• Connecting with influencers• Creating advocacy content• Leveraging social media for advocacy• Measuring advocacy effectiveness• Collaborating with partnersDigital Marketing Trainer• Designing training programs• Developing resources• Conducting workshops• Evaluating feedback• Providing mentorshipContent Strategist• Creating content strategies• Managing content calendars• Producing high-quality content• Optimizing for SEO• Analyzing performanceData Analyst• Gathering data• Generating insights• Creating visualizations• Conducting research• Using analysis toolsI am passionate about harnessing the power of digital media to advance meaningful causes. My background in non-profit work, combined with a keen understanding of digital trends, allows me to create strategies that not only raise awareness but also drive tangible results.In recognition of my community digital campaigns, I was honored with the title of Change Ambassador by UNFPA. Throughout my career, I have achieved significant successes working with prominent international organizations such as OXFAM, the International Committee of the Red Cross, and others.
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Ict Incubator Coordinatorمركز شؤون المرأة - غزة -
Freelance Digital TrainerFreelance Aug 2014 - PresentGaza, Gaza Strip• Conducted over 300 training course in various digital domains, including Multimedia, Digital Content, Digital Marketing, Content Management Systems, and Digital Security.• Developed and delivered customized training programs for international and local organizations such as UNDP, GIZ, UNICEF, the World Bank, the International Trade Centre, the British Consulate, and UNFPA.• Created comprehensive training materials and resources to enhance participants' learning experiences and practical skills.• Facilitated interactive workshops and hands-on sessions to ensure effective knowledge transfer and skill development.• Evaluated training effectiveness through feedback and assessments, continuously improving training methodologies and content.• Successfully trained diverse groups of participants, ranging from beginners to advanced professionals, ensuring high levels of satisfaction and positive outcomes.
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Freelance Digital SpecialistFreelance Jun 2007 - Present• Successfully managed multiple freelance projects in various digital domains, including web management, graphic design, video editing, digital marketing, Data Entry, Data Collection and content creation.• Utilized a wide range of tools and technologies to create high-quality digital products and services.Consistently met project deadlines and maintained high client satisfaction rates.Adapted to rapidly changing project requirements and industry trends to provide innovative solutions.
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External Social Media And Digital Campaigns ConsultantTheatre Days Jan 2022 - Aug 2023Gaza, Gaza Strip• Conducted thorough analysis and audits of the organization’s social media accounts.• Prepared performance reports with detailed insights.• Developed comprehensive improvement plans for the organization’s social media presence.• Trained and developed the internal team to enhance their social media skills.• Created strategic plans for digital campaigns supporting various organizational projects.
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External Social Media And Digital Campaigns ConsultantOxfam Jan 2022 - Jun 2022Gaza, Gaza Strip• Launched and managed funded advertising campaigns for Oxfam's women advocacy project and conference promotions.• Developed and executed multiple advertising campaigns targeting diverse audiences.• Analyzed campaign performance metrics and provided detailed reports and actionable recommendations. -
LecturerUniversity College Of Applied Sciences, Gaza, Palestine Sep 2019 - Jun 2022Gaza, Gaza Strip• Part-Time Lecturer, Business Administration Department (Diploma).• Taught various courses to diploma students, including Digital Marketing, Digital Skills, Digital Content Creation, and Communication Skills.• Developed and delivered comprehensive course materials, ensuring they are up-to-date with current industry standards and practices.• Authored a series of textbooks for the college, focusing on providing practical knowledge and skills for students.• Fostered an engaging and interactive learning environment to enhance student understanding and participation.• Utilized diverse teaching methods and technologies to accommodate different learning styles and improve educational outcomes. -
External Social Media And Digital Campaigns ConsultantAtfaluna Society For Deaf Children May 2021 - Mar 2022Gaza, Gaza Strip• Conducted comprehensive audits of the organization’s social media accounts and prepared detailed performance reports.• Developed strategic improvement plans to enhance the organization’s social media presence.• Trained and mentored the internal social media team, ensuring they were equipped with the latest digital marketing skills.• Continuously monitored the team’s progress, providing ongoing support and guidance.• Prepared regular reports with insights and recommendations to optimize social media strategies.• Collaborated with other departments to align social media efforts with overall organizational goals. -
Digital Marketing SupervisorMassar Logistics Services Company Feb 2020 - Jan 2022Gaza, Gaza Strip• Established and trained the company's marketing team, equipping them with essential skills and knowledge.• Developed a comprehensive marketing strategy tailored to the company's goals and market.• Supervised the implementation of the marketing plan, ensuring all activities were executed effectively.• Monitored and supported the marketing team’s performance, providing ongoing guidance and feedback.
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External Social Media And Digital Campaigns ConsultantInternational Committee Of The Red Cross - Icrc Jun 2021 - Aug 2021Gaza, Gaza Strip• Launched and managed funded advertising campaigns to raise awareness among Palestinians about the importance of COVID-19 vaccination.• Developed and executed multiple advertising campaigns targeting diverse demographics.• Data collection.• Analyzed campaign performance metrics and provided detailed reports and actionable recommendations.• Collaborated with project partners, such as the Ministry of Health, to ensure campaign alignment and effectiveness.• Trained and developed the staff of partner organizations to enhance their skills in social media management and campaign execution.• Utilized data-driven strategies to optimize campaign reach, engagement, and impact. -
External Digital Skills ConsultantDeutsche Gesellschaft Für Internationale Zusammenarbeit (Giz) Gmbh Jun 2020 - Dec 2020Gaza, Gaza Strip• Led the development and training of staff in various partner community organizations in Gaza as part of the CSP project.• Conducted comprehensive assessments and prepared reports on each organization's use of digital tools, including digital platforms and digital security.• Developed tailored improvement plans for each organization to enhance their digital capabilities.• Created procedural manuals customized for each organization’s specific needs.• Trained the staff of each organization, equipping them with the necessary digital skills and knowledge.• Dedicated time to follow up with each team in their offices, providing ongoing support and guidance. -
Media OfficerComputer Land Oct 2013 - Feb 2020Gaza, Gaza Strip• Managed the company's social media accounts, overseeing content creation and digital presence.• Developed digital content aligned with the company's brand identity and marketing goals.• Created strategic plans and implemented them to enhance the company's online visibility and engagement.• Prepared regular reports on social media performance, providing insights and recommendations for improvement.
Mohammed Abu Kmeil Skills
Mohammed Abu Kmeil Education Details
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Master Of Business Administration (In Progress)
Frequently Asked Questions about Mohammed Abu Kmeil
What company does Mohammed Abu Kmeil work for?
Mohammed Abu Kmeil works for مركز شؤون المرأة - غزة
What is Mohammed Abu Kmeil's role at the current company?
Mohammed Abu Kmeil's current role is ICT Incubator Coordinator.
What schools did Mohammed Abu Kmeil attend?
Mohammed Abu Kmeil attended Master Of Business Administration (In Progress).
What skills is Mohammed Abu Kmeil known for?
Mohammed Abu Kmeil has skills like Social Media, Marketing, Training, Wordpress, Search Engine Optimization, Multimedia.
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