Mac is a seasoned professional in PR, multimedia, and digital marketing, bringing over 17 years of experience to the table.He pursued Multimedia Arts at De La Salle-College of St. Benilde, where he launched a successful web and graphic design business catering to US clients. Post-graduation, Mac served as an Art Director for a local newspaper startup and later as Creative Director for Fantastik! Manila.Mac transitioned into PR as a publicist and photographer for a local politician, a role that ignited his passion for public relations. He further refined his skills as a PR Manager for a boutique agency, handling political and corporate clients, before joining one of the agency's corporate clients as a Marketing Communications Consultant and later as the Creative Services & Digital Marketing Head.Recognizing the potential of digital marketing, Mac immersed himself in the field, leading a successful online reputation management campaign for a 70-year-old company. Driven by a relentless pursuit of knowledge, he joined a digital marketing firm specializing in Medical Marketing & SEO, where he effectively utilizes his multimedia design, writing, and digital marketing expertise.Currently, Mac serves as a Front-End Developer at Sourcepass, an MSP IT company. In this role, he focuses on creating dynamic, user-friendly web interfaces, leveraging his skills in HTML, CSS, JavaScript, and various front-end frameworks to enhance user experience and drive client satisfaction.Mac's core competencies include Corporate Affairs & Communications, Internal Communications Development, Media Relations, Image Management, Crisis Communications, Corporate Social Responsibility (CSR) and Advocacy, Corporate Liaison, Government Relations, Media Monitoring & Analysis, Industry Analysis, Research, Communication Strategy Formulation, Content Writing & Editing, Graphic Design, Illustration, Branding & Identity Design, Web Design & Development, UI/UX Design, and Typography.