Mac Chen

Mac Chen Email and Phone Number

Group Creative Director @ Hylink Digital Solutions
Shanghai, Shanghai, China
Mac Chen's Location
Changning District, Shanghai, China, China
About Mac Chen

13 years Digital Creative experience in 4A advertising companies managing creative projects from concept to completion, and translates marketing objectives into creative strategies.I'm fascinated by client's problems and the challenge to create something compelling regardless of the channel or medium. For me the future of advertising - instead of creating ads - is where we solve our clients problems by searching for the most creative and innovative answers. Sometimes that will mean creating products for them. Sometimes it will mean crafting beautiful content with a powerful message that motivates change.When I feel like I'm in familiar territory it triggers warning signals that I'm in the wrong place. Originality is key and it should be embraced no matter how uncomfortable.Specialties: idea maker & protector, user centric design, UX, digital strategy, creative team leadership.Awards:2010 ROI Festival-麦当劳疯狂的鸡翅数字(金投赏全场大奖)Taiwan Design Award - Gold PrizeThe Digital Archives of National Palace MuseumTaiwan Design Award - Digital Applications Best Visual Design Prize Moulin-Orange Official SiteClick Award - Gold Prize 2007 NIKE Just Do ItClick Award - Silver Prize RTI Cyber MuseumClick Award - Bronze Prize 2007 NIKE 5K Run2006 NIKE Summer Hoop2006 Click Award - Silver Prize2006 NIKE 5K RUN2006 Click Award - Silver Prize2006 NIKE 5K RUNClick Award - Best BLOGNIKE SBL NO.4 New VisionE-MARKETER - Best Brand Image NIKE 5K RUN

Mac Chen's Current Company Details
Hylink Digital Solutions

Hylink Digital Solutions

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Group Creative Director
Shanghai, Shanghai, China
Website:
hylink.co.uk
Employees:
2
Mac Chen Work Experience Details
  • Hylink Digital Solutions
    Group Creative Director
    Hylink Digital Solutions
    Shanghai, Shanghai, China
    View
  • Hylink Digital Solutions
    Group Creative Director
    Hylink Digital Solutions Mar 2016 - Present
    Los Angeles, Us
    Clients : Perfetti Van Melle S.P.A / QOROS car / Häagen-Dazs / 湾仔码头 / Yoplait酸奶 / 李锦记...Creative Direction across all accounts and client work. I either helped come up with ideas, came up with the ideas or helped talented people make their ideas happen.
    View
  • Razorfish
    Creative Director
    Razorfish Mar 2015 - Mar 2016
    New York, Ny, Us
    Clients : SHISEIDO/HEINEKEN/NIKE/GAPCreative Direction across all accounts and client work.helped come up with ideas, came up with the ideas or helped talented people make their ideas happen.
    View
  • Mrm//Mccann
    Digital Creative Director
    Mrm//Mccann Mar 2013 - Sep 2014
    New York, Ny, Us
    Clients : LOREAL / C&A / BANK OF COMMUNICATIONS / Johnson & Johnson-elsker brand / NipponPaint / SPEEDO....Creative Direction across all accounts and client work.helped come up with ideas, came up with the ideas or helped talented people make their ideas happen.
    View
  • Havas Group
    Digital Creative Director
    Havas Group Jun 2010 - Feb 2013
    Puteaux, Fr
    Clients : AUDI / SNICKERS / 东风标致汽车 ...
    View
  • Ddb
    Senior Digital Art Director
    Ddb Mar 2010 - Jun 2010
    New York, Ny, Us
    Clients : McDonald's / Philipsresponsible for digital idea & visual
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  • Moulin Orange Taiwan
    Group Head
    Moulin Orange Taiwan Jun 2003 - Jan 2010
    Design work across a range of client work including Nike / ikea Taiwan / SK-II Asia / Volkswagen / SONY / CHIVAS / BENQ ...

Mac Chen Skills

Creative Problem Solving Creative Concept Design Creative Strategy Marketing Strategy Creative Arts Creative Services Creative Writing

Mac Chen Education Details

  • Shu-Te University
    Shu-Te University
    Visual Communication Design

Frequently Asked Questions about Mac Chen

What company does Mac Chen work for?

Mac Chen works for Hylink Digital Solutions

What is Mac Chen's role at the current company?

Mac Chen's current role is Group Creative Director.

What schools did Mac Chen attend?

Mac Chen attended Shu-Te University.

What skills is Mac Chen known for?

Mac Chen has skills like Creative Problem Solving, Creative Concept Design, Creative Strategy, Marketing Strategy, Creative Arts, Creative Services, Creative Writing.

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