Mac Chow Email & Phone Number

Shanghai

PR Part - Recommendation and implementation of PR strategy for THIALH on the short term and long-term vision.- Driving positive media exposures to achieve the PR exposure KPI, which is included print, digital, social media.- Leading the content infiltration with key media and different new digital media platforms. - Instore and preview events organization and brand campaign shooting planed and organized. - Celebrities relationship management.- Official… Show more PR Part - Recommendation and implementation of PR strategy for THIALH on the short term and long-term vision.- Driving positive media exposures to achieve the PR exposure KPI, which is included print, digital, social media.- Leading the content infiltration with key media and different new digital media platforms. - Instore and preview events organization and brand campaign shooting planed and organized. - Celebrities relationship management.- Official content developments for press release, editions etc..- Budget control and management.Digital & Social Media - Leading annual social strategy and calendar plan. - KOL relationship management. - Special collaboration with key media and KOLs. - Content organized and creation on official social platforms like Weibo, WeChat, Xiao Hong Shu and so on. - E-commerce improve and driving traffic to enhance the retail performance. Show less

Report Line : PresidentResponsibility : - Leading the brand’s orientation and marketing strategy.- Defining strategic marketing plans to reach sales and profitability targets.- Implementing marketing strategies, based on market measurements and consumer knowledge, to face market trends and competitors’ actions, including communication and advertising campaigns, distribution plans, sales channels mix, price and promotion, digital, among other key actions.- Leading… Show more Report Line : PresidentResponsibility : - Leading the brand’s orientation and marketing strategy.- Defining strategic marketing plans to reach sales and profitability targets.- Implementing marketing strategies, based on market measurements and consumer knowledge, to face market trends and competitors’ actions, including communication and advertising campaigns, distribution plans, sales channels mix, price and promotion, digital, among other key actions.- Leading e-commerce and internet of things strategies.- Leading and organized the fashion shows and events during Fashion Weeks. Invited celebrities, KOLs and media to attend. Recruited more than 30,000,000 readership during SHFW 2018FW. - Leading the innovation process to launch new products and improve current portfolio, delivering projects on time and within the expected profitability and sales.- Optimizing marketing budget ensuring return of investment.- Leading products department to arrange relevant things. Show less

Shanghai

Responsibility : Traditional PR Part：Instore event organization and management with vendors and internal cooperations. Creative ideas for different events. Thoughtful and planed creative PR strategies, implementation action plans. Making materials in localized way to match China market. Traditonal media cooperations and management. Digital Marketing Part：Plan and implement strategies of digital marketing and social media. Liaise with global digital team to further develop and plan… Show more Responsibility : Traditional PR Part：Instore event organization and management with vendors and internal cooperations. Creative ideas for different events. Thoughtful and planed creative PR strategies, implementation action plans. Making materials in localized way to match China market. Traditonal media cooperations and management. Digital Marketing Part：Plan and implement strategies of digital marketing and social media. Liaise with global digital team to further develop and plan digital strategies for local market. Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and engagement. Content development and management – lead digital agency and creation of new China-specific content and adaptation of relevant Global content for local platforms. Manage all digital content calendar for digital marketing and social media. Manage digital agency to support programs, campaigns and community management. Manage KOL relationship and lead digital agency to plan KOL strategy. Identify and negotiate partnerships for co-branded campaigns. Grow new digital platforms in social applications. Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs. Responsible for digital reporting/tracking and analysis.Main Achievements : Recurite 10K+ followers during CL PA visit on Weibo in last Oct and collaboration with KOL Mr.Bags. Collaboration with KOL Gogoboi to promote and acheive the first step on e-commerce on WeChat sucessfully. Create amazing social campaign like ‘The Red Sole Around World ‘ for launch official WeChat account, ‘Fairy Tale ‘ H5 for Christmas Holiday and so on.Agency Part Jan. 2016 – Sep.2016Responsibility : Help the brand to plan and build up the social media platforms. Enhanced the performance of Weibo, and build up the brand new WeChat platform for Christian Louboutin in China. Content development and management. Show less

Shanghai

Responsibility : Marketing development and social media strategy of the luxury brands in jewelry, watch and fashion such as Qeelin, Hublot, Givenchy, Christian Louboutin, etc. Plan online activities and retainers develop strategies, keep the good relationship with KOLs and have good cooperation with them. Offered the creative ideas for brands, managements on inviting media and tracking exposures on magazines, websites and social platforms. “Shi Tang ”showroom supporting during Shanghai… Show more Responsibility : Marketing development and social media strategy of the luxury brands in jewelry, watch and fashion such as Qeelin, Hublot, Givenchy, Christian Louboutin, etc. Plan online activities and retainers develop strategies, keep the good relationship with KOLs and have good cooperation with them. Offered the creative ideas for brands, managements on inviting media and tracking exposures on magazines, websites and social platforms. “Shi Tang ”showroom supporting during Shanghai Fashion Week, included invite media, KOLs to attend, brand awareness for designer brands. Main Achievements : Increased the amount of followers for brands’ official Wechat account. Creation and control the contents of Wechat. Planning the brands’ business development for the marketing in China, including the e-commerce and offline. Show less

Responsability : In charge of the domain of “ Life Style ”. The purpose of this domain is to introduce fashion in a luxury watch & jewelry website and create links between “ haute horlogerie ” and fashion.Main Achievements : Creation and daily update of the website, writing fashion, jewelry and watch articles every day to introduce new collections, to present fashion and watches, create combinations of the fashion and lux watches, to make interviews of movies or singing stars… Show more Responsability : In charge of the domain of “ Life Style ”. The purpose of this domain is to introduce fashion in a luxury watch & jewelry website and create links between “ haute horlogerie ” and fashion.Main Achievements : Creation and daily update of the website, writing fashion, jewelry and watch articles every day to introduce new collections, to present fashion and watches, create combinations of the fashion and lux watches, to make interviews of movies or singing stars …Network : Business relationships with main jewelry, watch and fashion brands in China, with main Chinese fashion magazines and websites (Vogue, Elle…) Show less

Shanghai City, China

Responsability : Created and daily update of the website. Wrote articles for fashion, jewelry and watches and fashion to teach people how to make their very own style in a chic and trendy ways. Main Achievements : Attended the Paris’s Fashion Week 12/13 FW as “Famous Editor” of ELLE China. Interviewed of designers : Vivienne Westwood, Marc Jacobs and worked with Bill Cunningham for fashion photos. Cooperate with foreign medias for the street fashion like “Lookbook”. Invited by… Show more Responsability : Created and daily update of the website. Wrote articles for fashion, jewelry and watches and fashion to teach people how to make their very own style in a chic and trendy ways. Main Achievements : Attended the Paris’s Fashion Week 12/13 FW as “Famous Editor” of ELLE China. Interviewed of designers : Vivienne Westwood, Marc Jacobs and worked with Bill Cunningham for fashion photos. Cooperate with foreign medias for the street fashion like “Lookbook”. Invited by the “2012 Shanghai Fashion week” organization team as model for the Femina Magazine China. Network : Business relationships with jewelry, watch and fashion brands in China, keep the good relationships with famous Chinese models and stars of TV, movies, singing. Show less

Shanghai City, China

Responsability : Started as executive and promoted after two years as media manager in charge of FORD Motor Company in China. Management and development of the communication with traditional and new medias, like print media, websites, social networking services, specialized blogs etc. Organized offline events and cooperate with vendors & other PR agencies like Ogilvy etc.Main Achievements : Awarded by Ford Motor Company to manage their communications with medias in China. On… Show more Responsability : Started as executive and promoted after two years as media manager in charge of FORD Motor Company in China. Management and development of the communication with traditional and new medias, like print media, websites, social networking services, specialized blogs etc. Organized offline events and cooperate with vendors & other PR agencies like Ogilvy etc.Main Achievements : Awarded by Ford Motor Company to manage their communications with medias in China. On the behalf of Ford Motor Company China, organization (logistic , conferences, animations…) of the media events during Beijing Auto Show 2010, for medias supports. As a result, participation of more than 50 medias supports and recognition by Ford Motor Company China of the quality of the organization.Network : Business relationships with medias supports, automotive press & magazines, Social Networks, public relations... Show less