Mac Ko Email & Phone Number

South Korea

Gangnam-Gu, Seoul, Korea

* Strategy of local and global business* New business development

대한민국 서울 강남구

• Organized sales company• Developed MKTG and sales infrastructure. Mid & long term business strategy - Organizing and launching in on & off line stores) -> Department stores (27 stores : Lotte, Huyndae, Shinsaegae, and AK), SK concierge (6 stores), Hi mart (30 stores), and on line (4 Brand malls & 4 open markets) - Operate dealer system for each channel (Launching line up, and price and Q’ty commitment) - Set up marketing communication, PR, and digital marketing for digital camera business• In charge of director of MKTG and sales for DSC business - Premium marketing with over 1,000K won mirrorless product  - Digital marketing with blog, facebook, and other target place of on line. (With core customers)  - Off line event for target customers (For professional users with unique sales point)  - Shop front display, and in-store promotion for premium category. (Competing with Canon and Sony). - Direct report to the general manager of headquarter (Based in Tokyo)• Launching DSC business and B2B with MC company, LG electronics. (OIS module of 13M pixels for smart phone. Annually 350bil won) - Currently under the process of launching ultrasonic products for medical biz. of Sonosite (* Sonosite : Subsiduary company of Fuji film holdings)• Also, managing company P/L (Profit & loss)• Increase DSC (Digital still camera) M/S from 2% to 13% in premium category (Over 1,000K won segment in FY13. * Source : GFK Mar. 2013)• Managing 17 staffs of sales and marketing

Twin B/D Yeoyido

Manager / Part Head• Enterprise & B2B marketing. PSI (Purchase, sales and inventory) contrl, Product planning, and marketing communication• Product marketing of digital TV & Display products• GTM (Go to market) activity for product launching and marketing promotion with big 3 US distributors. (Synnex, Techdata, and Igram Micro) • P/L, OI (Operation income), overhead management including marketing communication activities. - TTL Management of the sales subsiduaries in North America region. • SCM and logistics management for exact delivery.• TDR (Tear down & Re structuring) leader of commercial display business unit in HE Company : New product launching of TV for global market - TDR leader is appointed only when he(she) is the level of S.Director and age of 45 around - Appointed when I was 7 months in LG, due to marketing & sales ability especially for product launching.

Seoul Korea

• In charge of developing new business model for the company’s mid and long term strategy.• New product development : ‘G FARO’, putting simulator (Direct report to C.E.O) - Premium putting machine of 6,000K won (B2C product)• Developed infrastructure of distribution channels (Marketing and sales) • Set up off line channels, regarding B2B2C distribution.  Dealer system for Shinsaegae department store, and Lotte department store • Also, secured special dealers of each commercial region (Wholesales system with sub dealers)• Mainly promoted through department store channel : Marketing and sales as a model of high end segment• Distributed in screen golf market (Simulator golf industry) : through company direct and dealer channels• Overseas market : China and Japan. Developed channel of public bar and lounge (Through the channels of dealers)

Seoul Korea

(Jan 2007 – Oct 2008) Team Head of Audio MKTG of TV & Audio Marketing• Marketing communication (Mainly with digital marketing) and PR• Industry and segment analysis• Profit Control, and pricing for all channels• Product Planning. • Channel Strategy, Channel wise action plan, Channel control• Setting Sony premium shops in national wide : Fourteen ‘Sony Shop’s(Apr 2005 – Dec 2006) Part Head of personal audio sales team• In charge of sales management of personal audio business in Korea market. • Developed on & off line dealers for strengthening MS (Market share) of MP3 and headphone (Including earphones) products. (Apr 2004 – Mar 2005) Assistant manager / Account Development Team• Creating new sales accounts, as well as distribution channels for issued categories.• Developed B2B channel and sales opportunity. (Company, Hotel, and enterprise for display and DSC products) - Motor companies, Hotels, and other industries. • Launched independent dealers only for earphones and headphones. • Premium sales and marketing with motor companies (BMW, and Benz) - Royal marketing in main commercial area. (Brand of WEGA TV)• Contracted with Amway Korea corp. for ‘Hyper Store’ business. (Apr 2003 – Mar 2004) Central Area of Sales Department• In charge of sales management of central area in the market of S.Korea..(Nov 2000 – Mar 2003) PM (Product Manager), MKTG• 4Ps’ activity and channel development (Especially, On line channels, and department stores)• Market Analysis, Budgeting, Business Planning, and Pricing for each model• Marcom. Activities including ATL & BTL of AD. Promotions.