Mac Leung Email & Phone Number

• The lead of corporate marketing team, brand marketing team, digital performance marketing team and CRM team.• Create and prepare the monthly business report & proposal, directly work with COO & C EO for day to day plan.• Draw out monthly, quarterly and yearly business KPI. Lead the teams included, corporate marketing, brand marketing, digital performance marketing, CRM team and graphic team to reach the goal.• Line up corporate partners from different industry to have business collaboration. • Create and establish O2O marketing plan for drawing market awareness and new customers. • Initiate and lead the team to create different online marketing campaign, offline marketing camapign and CRM campaign. Aiming at member acquisition and sales boosting• Work and communicate with all import brands' (over 100 brands) HQ for the local marketing plan's adaptation

Responsibilities: Initiate and implement online and offline marketing plan & strategies for different brands. Communicate and cooperate with import brands’ headquarters.  Organize marketing activities, included co-brand crossover, joint promotion, VIP event, seasonal fashion show, different advertising campaigns, new store launch events. Set the KPI, prepare the social media plan and strategy, work close with the e-commerce team and agency to achieve the aligned goal.  Initiate and line up crossover and joint promotion with different licensor, brands and artists. Plan and organize marketing events such as FW18 CAMPER Walk Artistry Exhibition in Hong Kong and Shanghai; 2016 & 2017 CAMPER at Clockenflap, SS16 KURT GEIGER Shop Launch at Hong Kong, FW12 & SS13 CAMPER Toðer exhibition at I.T HYSAN, Trade Development Council SS13 & SS14 fashion show in HKCPC and I.T 25th anniversary Party at Sky100. Organize Seasonal Brand Image for different in-house brand every season.  Provide brand direction and marketing support to other regions’ marketing teams including China and Taiwan.

Responsibilities: Assist A&P manager to execute marketing plan. Work closely with fashion designers and visual merchandisers for collection launch, and manage the production & distribution of all promotion materials. Prepare press release and monthly newsletter’s write up, work close with PR agency (IPS HK).  Work closely with press and media, prepare product loan and editorial shooting. Coordinate with web site agency and provide the website design direction. Manage and handle daily customers’ enquiry. Communicate and giving support to China marketing team. Coordinate and assist my marketing manager to manage different marketing events.