Mac Potter

Mac Potter Email and Phone Number

Director of Aftermarket Sales and Marketing @ 4iiii Innovations Inc.
Fernie, BC, CA
Mac Potter's Location
Fernie, British Columbia, Canada, Canada
Mac Potter's Contact Details

Mac Potter work email

Mac Potter personal email

n/a
About Mac Potter

A passion for Sales and Marketing in the Outdoor Industry I am a true believer in Relationship Selling. Growing a brands global presence while curating and telling their story is what motivates me everyday.

Mac Potter's Current Company Details
4iiii Innovations Inc.

4Iiii Innovations Inc.

View
Director of Aftermarket Sales and Marketing
Fernie, BC, CA
Website:
4iiii.com
Employees:
61
Mac Potter Work Experience Details
  • 4Iiii Innovations Inc.
    Director Of Aftermarket Sales And Marketing
    4Iiii Innovations Inc.
    Fernie, Bc, Ca
  • 4Iiii Innovations Inc.
    Aftermarket Sales Manager
    4Iiii Innovations Inc. Aug 2023 - Present
    Cochrane, Alberta, Canada
    - Manage a team to grow the 4iiii brand globally through Distributor, Dealer, and Direct to Consumer Sales.- Foster a team culture where we all win together. - Create localized marketing strategies to grow 4iiii in key regions- Forecast aftermarket sales and demand in both revenue and by product sku- Attend key global trade shows and lead sales meetings with key partners- Work closely with the operations team for production planning and raw material purchasing- Shape the vision and direction of the 4iiii brand globally.
  • 4Iiii Innovations Inc.
    Sales Key Account Manager - Rest Of World
    4Iiii Innovations Inc. Feb 2020 - Aug 2023
    Cochrane Alberta
    - Manage 16 distributors across the globe and international key accounts which includes the third largest online bicycle retailer in the world and the largest bike shop in Singapore.- Continue building current customer relationships while building trust and relationships withnew accounts.- Develop and strategize promotional campaigns during key times of the year and execute those promotions through our channels. Campaigns are tailored to certain regions to meet specific geographic needs.- Strategize the timing of campaigns and execution strategy through our distribution channel while also staying aligned this with our direct to consumer campaign.- Work with marketing to create assets around promotion and pricing campaigns to share withdistributors and key retailers. Assets are tailored for key regions to ensure that influencers with impact are included in their assets.- Put together campaign proposals for distributors and key retailers and communicate execution strategy to make sure that promotions are not leaked, missed, or miss-timed to ensure symmetry at launch.- Forecast future demand to ensure smooth product flow during the season.- Attend international trade shows and events to promote the 4iiii brand in key global markets.- Project Managed and executed the rebranding of www.4iiii.com. Along with managing a team with a designer and developer, curated the written and visual content to create a consistent message and modern feel for 4iiii's target market.- Currently the Marketing and Sale Project Manager for a major internal project. I Communicate with the Sales and Marketing team the current tasks required along with ensuring that the strict project timelines are met. I will work with team members on a one on one basis to ensure that key tasks and major milestones stay on track.
  • 4Iiii Innovations Inc.
    Partnership Development
    4Iiii Innovations Inc. Mar 2019 - Feb 2020
    Cochrane Alberta
  • Johnson Controls
    Project Equipment Specialist
    Johnson Controls Mar 2015 - Mar 2019
    Calgary, Canada Area
    - Project Managed all post sales equipment projects. Notable projects include the Stoney Transit Facility, Brookfield Place Tower, and The Verve Condo Towers. - Ensured that all projects were executed on time and profitably- Created and reviewed equipment selections to ensure that performance and specification requirements were met while optimizing areas for increased margin on a project.- Built submittal packages for engineering and customer review- Frequent project site visits to support various customer requests which included supervising equipment installs, problem solving warranty claims, along with performing minor equipment fixes.- Created purchase orders and equipment orders for third party suppliers based on created RFQs- Scheduled projects monthly for gross margin forecasting- Coordinated project billing between the branch and customer- Various post sales activity such as warranty claims, organizing equipment startup, service requests etc.
  • Scott Springfield Mfg Inc
    Industrial Sales Application Support And Marketing Specialist
    Scott Springfield Mfg Inc Apr 2012 - Mar 2015
    Calgary, Alberta, Canada
    - Designed custom industrial air handling units for sales drawings to be submitted to existing and prospective customers. Designs were based off of customer specification, local design codes and project requirements.- Put together quotes and bid packages for industrial projects (oil & gas, mining, and potash)- Project managed existing accounts and was the sole account manager for CNRL- Managed customer and supplier relationships- As an ISO certified internal auditor, Audited quality department to ensure that ISO processes were properly followed- Developed industrial marketing brochure and new product release brochure - Market researched competitors to help align SSM's sales strategy.
  • Scott Springfield Mfg Inc
    Marketing Assistant
    Scott Springfield Mfg Inc Jun 2011 - Aug 2011
    Calgary
    -Designed general company brochure and provided assistance on the industrial brochure-Wrote case studies to promote SSM to potential clients and customers. The content in these case studies provided challenges on a previous job, how SSM overcame those challenges, and why they were the best company chosen for the job- Created an annual survey for our external sales representatives to complete to show us how we could serve them better and improve our relationship- Edited press releases-Wrote a six-chapter book on social media marketing tailored to SSM. Each chapter included how to use the tool, a case study, and how SSM can use the tool to benefit their company.
  • Mosaic Sales Solutions
    Labatt Beer Store Sales And Sampling Representative
    Mosaic Sales Solutions May 2010 - Sep 2010
    - Worked independently at 4 Beer Stores in Central Toronto promoting Stella Legere and Bud Light Lime- Merchandised sampling section with Labatt product and communicated with managers on inventory levels of the particular Labatt product being sold- Gave out samples of the product and persuaded customers to purchase the product with a goal of 20% conversion- Shared product knowledge of the brand to consumers
  • Mosaic Sales Solutions
    Rogers Street Team Brand Ambasador
    Mosaic Sales Solutions Jun 2009 - Sep 2009
    - Worked in a team of two people travelling to events across South Western Ontario to promote Rogers Wireless’s new product (HTC Dream / Google cell phone)- Responsible for interacting with thousands of potential customers and gathered information for contest entry and inclusion in Rogers data base- Responsible for setting up the Rogers display and communicating with event organizers- Developed an extensive knowledge of the Rogers brand and their products to communicate to the public

Mac Potter Skills

Social Media Marketing Product Development Sales Microsoft Office Autocad Social Media Inside Sales Hvac Customer Service Marketing Communications Market Research Iso9001 Auditor Technical Support Marketing Management Advertising Sales Operations Time Management Leadership Teamwork Applications Support Sales Support Writing Ahu

Mac Potter Education Details

Frequently Asked Questions about Mac Potter

What company does Mac Potter work for?

Mac Potter works for 4iiii Innovations Inc.

What is Mac Potter's role at the current company?

Mac Potter's current role is Director of Aftermarket Sales and Marketing.

What is Mac Potter's email address?

Mac Potter's email address is po****@****rier.ca

What schools did Mac Potter attend?

Mac Potter attended Wilfrid Laurier University.

What are some of Mac Potter's interests?

Mac Potter has interest in Independent Music, Road Biking, Skiing, Triathlons, Advertising, Playing Guitar, Marathons, Energy Industry.

What skills is Mac Potter known for?

Mac Potter has skills like Social Media Marketing, Product Development, Sales, Microsoft Office, Autocad, Social Media, Inside Sales, Hvac, Customer Service, Marketing Communications, Market Research, Iso9001 Auditor.

Who are Mac Potter's colleagues?

Mac Potter's colleagues are Delan Wittmann, Kelly Fyfe, Dilan Tuff-Overes, Pieter Smit, Adam Troy, Francine Wieliczko, Linus Hu.

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