Mac Ritchie Email & Phone Number

EVP Sales/Marketing for Studex Corporation, the World’s Largest Ear-Piercing Manufacturer with an 80% Share of the Global Market and with wholly-owned subsidiaries in 46 countries.Primary Focus includes: 1)New Business Development/Business Expansion with leading retailers and alternate COT’s. 2) Implementation of Digital/Ecomm strategies, inclusive of first-ever micro-influencer campaign(s) and establishment of company storefront on Amazon. 3) Global brand initiatives, with the objective of improving overall brand merchandising impact and consumer communication. 4) Chair for global associate forum, including product development/innovation projects 5) Identified and implemented operational improvement plan to better align client with merchandising/supply chain expectations of big-box retailers.

City Of Industry, California, Us

Markwins is a leader in the cosmetics industry, with over $400MM in annual global sales. Responsible for Sales/Trade Marketing for North America and South America for Markwins Beauty Collections, managing direct staff, brokers, and distributors. Actively involved in product development and project management, engaging product development teams in the USA and China on major account projects that were ultimately sold into all Markwins global regions.In addition to staff supervision and during tenure, personal account responsibility has included notable accounts such as Walmart (USA/Canada), Target, Costco, Sam's Club, Shoppers Drug Mart, and Kohl's. Supervised execution of global sourcing programs with top retailers including Wal-Mart, Sam’s Club,and Costco, also requiring periodic business trips to China (Shenzhen and Hong Kong).In addition to involvement in the product development process, also managed program cost development, various levels of account interface (US + China), and attendant freight considerations. Also possess a great familiarity with the toy industry, with perennial sales to Costco, Sam's, Target, Toys R Us, Kmart, Meijer, and others. Managed the business relationship and licensing agreement negotiations with Mattel USA/CANADA.CATEGORIES: Consumer Products, Cosmetics/Beauty Category, Toy Category

Us

Appointed as CEO/President of Delta Creative by Diethelm-Keller Holding BOD in January 2009.• On behalf of Diethelm Keller, personally managed the negotiations and ultimate sale of Delta Creative to Plaid Enterprises in 2011.• Prior to sale, had responsibility for all functional areas within Delta Creative, inclusive of US and China operations. •Extensive involvement with China manufacturing and qualifying sourcing partners, with frequent travel to Shanghai, Shenzhen, and Hong Kong.. •Spearheaded strategic outsourcing initiatives for manufacturing, distribution, and HR/Benefits/Payroll management (PEO) •Improved EBIT by over $926K from January 2009 through YE 2010•Initiated measures that improved cash conversion cycle by 25% through focused AR management (with sales team collaboration), improved vendor terms/MOQ’s, forecasting methodology (domestic/import), and the elimination of unproductive inventory.CATEGORIES: General Craft, Toy, Stationary

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Managed International Sales and Marketing (US/Global) for Delta Creative, inclusive of staffing/creating a toy division in 2007. Delta Creative is a 49-year old craft and toy company based in Los Angeles, owned by the Swiss Multi-national, Diethelm Keller Holding of Zurich.Accomplishments during assignment included:•Recruited / trained a sales and marketing team for the newly established Toy Division.•Created a new revenue stream in the dollar channel, gaining distribution with the leading Dollar Chain in 2008, delivering CAGR of over 40% per year since inception.•Driver of distribution and sales growth through the addition of 16 new customers (in Mass, Drug, Specialty) in the Toy Category. This included placement of 11 items by year two with TRU.CATEGORIES: General Craft, Toy, Stationary

City Of Industry, California, Us

Managed the Sales and Marketing efforts for Markwins North America, generating over $106MM in annual cosmetic sales. Extensive product development experience in China.•Recruited/Managed the Markwins NA sales team and personally managed notable customers such as Wal-Mart, K-Mart, Costco, and Sam’s Club.•Achieved dramatic sales growth with Wal-Mart throughout tenure, increasing annual sales volume from $12MM in 2000 to over $32MM in 2006. Walmart Global Sourcing Vendor of the Year D46 in 2003.•Developed systematic/strategic plan that resulted in higher sell-through attainment, lower exit strategy costs, and that delivered sell-through that was consistenty above the customer's sell-through objective.•Supervised key product development and trade marketing initiatives (including custom/exclusive programs) with top Global Retailers including Wal-Mart, Sam’s Club, Toys R Us, and Costco.CATEGORIES: Consumer Products, Cosmetics/Beauty Category, Toy Category

Supervised US sales for University Medical's skincare division.•Grew Company sales 57% from 1997 to 2000.•Personally developed and executed strategic, trade class specific business plans designed to drive new distribution for new products launched during tenure.CATEGORY: Skincare

•Actively managed a 36-member sales team (28 direct and 8 brokers) responsible for all western region F/D/M customers as Western Regional Director (CAGR of +8% during tenure with volume of $46MM) •Supervised the first regional business team for SPHCP and in the Western Region, staffed with a National Account Manager, Trade Marketing Manager, Operations Specialist, and Finance Manager.CATEGORIES: Suncare (Coppertone), Footcare (Dr. Scholls)OTC Remedy (GI, Cough/Cold, Allergy, Antifungal)

Successfully managed key National Accounts achieving perennial sales and distribution growth; the $48MM account base included Wal-Mart, Eckerd Drug, McKesson Drug, Safeway, and Bergen-Brunswig.Key results included:•Executed a comprehensive store-level merchandising and DSD strategy for Coppertone Suncare Products in Wal-Mart which resulted in a 500%+ sales increase from 1990 to 1994.•Lead company in sales for the first Rx-to-OTC product (Gyne-Lotrimin), generating 25% of the company’s total first year revenue for the blockbuster brand.•Two-time National Account Manager of the Year (1991 and 1993) for top sales-to-plan performance..CATEGORIES: Suncare (Coppertone), OTC Remedy (GI, Cough/Cold, Allergy, Antifungal)