Maca Olsen (Pallares) is Creative Director and Partner of Poesis Creative, where she collaborates with clients to develop comprehensive graphic identities that set them apart. Working in a variety of industries from news publishers to co-work spaces, and boutique wineries to nonprofit organizations, the objective is always simple: do good work and make clients happy. Her background includes years of experience executing creative services for a national consulting firm, in editorial positions at various publications, and managing fundraising campaigns for dozens of nonprofit organizations large and small.