Macarena Silva Email & Phone Number

United States

United States

Account Manager at Premier Connect | Helping Businesses Grow Through Automation & Innovative Outreach SolutionsAs an Account Manager at Premier Connect, I specialize in helping businesses optimize their outreach strategies and maximize sales results. By leveraging our all-in-one platform, I guide clients to consolidate tools like Sales Navigator, ZoomInfo, and AI-powered messaging into one seamless, easy-to-use system.My role focuses on:- Client Success: Ensuring clients not only get the most out of Premier Connect but also experience measurable results, including higher engagement and conversion rates.- Sales Strategy: Advising clients on effective outreach strategies, providing personalized recommendations based on their business goals.- Product Expertise: Offering hands-on support and training to help clients get up to speed quickly and efficiently with the platform's full range of features, including automated messaging, CRM integration, and AI-driven outreach.- End-to-End Support: Managing client accounts from onboarding to ongoing support, ensuring consistent communication and satisfaction.

Chile

Tomoru | LATAM RegionAs a Sales Representative at Tomoru, I am responsible for driving the expansion of our cutting-edge AI-driven voice solutions in the LATAM market. With a deep understanding of sales strategies and a passion for customer success, I focus on identifying high-potential clients, building strong relationships, and offering tailored solutions that help businesses optimize their sales processes and improve customer engagement.Leveraging my expertise in outbound sales, B2B communication, and relationship management, I engage with key decision-makers, uncover their pain points, and guide them through the process of integrating Tomoru’s innovative voice solutions into their operations. I specialize in understanding client needs and offering clear, actionable solutions that enhance business productivity and efficiency.Key Achievements:- Successfully conducted needs analysis and presented tailored AI voice solutions to key LATAM clients.- Built and nurtured relationships with high-level executives and decision-makers in startup and high-growth companies.- Contributed to achieving the company's sales goals by consistently meeting and exceeding targets.Helped expand Tomoru’s presence in LATAM by identifying key opportunities and generating leads through direct outreach.- Engaged in ongoing market research and analysis to understand the specific challenges faced by businesses in the region.

Specializing in enhancing the customer experience and optimizing communication channels, sales systems, and lead generation for small businesses with limited budgets. I work closely with clients to implement practical improvements that help them connect more effectively with their target audiences and streamline their marketing efforts, ensuring they can grow and compete in their markets.

Chile

As Chief Operations Officer at Triada, I led the strategic transformation of internal systems to enhance operational efficiency and customer experience. I oversaw the migration to specialized software for portfolio management, implemented CRM tools for sales and post-sales teams, and improved cloud and cybersecurity systems. Additionally, I introduced LinkedIn/Sales Navigator for lead generation, fostering strategic alliances and optimizing client engagement. My focus on innovative solutions helped drive growth and enhance client satisfaction across diverse industries.

Chile

As Customer Experience Manager at Triada, I was responsible for developing and implementing strategies to enhance client satisfaction and loyalty. I analyzed customer feedback and behavior to identify areas for improvement, collaborating closely with sales and operations teams to address client needs effectively. By creating tailored communication and support processes, I ensured a seamless experience throughout the customer journey. My efforts contributed to increased client retention and stronger relationships across various industries.

Santiago Province, Chile

As Marketing Manager at Triada, I played a pivotal role from the company's inception, contributing to the creation of its name and brand identity. I served as the primary liaison with the design agency responsible for developing our logo and first website, ensuring our brand vision was effectively communicated. Additionally, I implemented LinkedIn as a key tool for generating new leads, crafting targeted strategies to optimize our presence and connect with potential clients. My efforts in building a strong brand foundation and leveraging digital platforms significantly contributed to Triada's growth and market presence.

Provincia De Santiago, Chile

As an Account Executive at Triada, I was responsible for driving sales and managing client relationships across various sectors. I developed a deep understanding of client needs, leveraging my expertise to provide tailored solutions that enhanced their customer experience. My role involved identifying new business opportunities, conducting presentations, and negotiating contracts to close deals effectively. By collaborating with cross-functional teams, I ensured seamless project execution and delivered exceptional service, contributing to increased client satisfaction and long-term partnerships.Attracting clients and closing sales for the brokerage on a commission basis. Portfolio management and after-sales management.

Santiago Metropolitan, Chile

As Sales Marketing Manager at BigBroker, I played a key role in promoting our SaaS solutions within the insurance brokerage sector. I developed and executed comprehensive marketing strategies that aligned with sales objectives, focusing on lead generation and client acquisition. By analyzing market trends and customer feedback, I crafted targeted campaigns that effectively communicated our software's value proposition. Collaborating closely with the sales team, I optimized sales processes to ensure a seamless transition from marketing efforts to closing deals. My contributions significantly increased brand visibility, improved sales performance, and fostered strong client relationships in the competitive SaaS landscape.

Chile

At IISO Capacitación, I was responsible for designing, planning, and managing the digital marketing strategy for this OTEC (Training Organization) specialized in implementing courses and training programs for various companies in the northern region of the country. My project included the creation of a new brand image, development of a website, and the launch of a new e-learning platform aimed at expanding the project's reach nationwide. This initiative was supported by CORFO, ensuring robust backing for our marketing efforts.

Provincia De Santiago, Chile

As an Account Executive at Promoplan Chile, I managed the Falabella/Tottus account, fostering strong client relationships while leading a talented team in developing digital marketing strategies. We focused on social media management and community engagement initiatives. My role involved collaborating with the team to create tailored campaigns across various digital platforms, ensuring that we met our clients' objectives. I enjoyed the collaborative environment and the creativity of our team, which made my time at Promoplan both fulfilling and enjoyable.

Provincia De Santiago, Chile

As Marketing Manager at BigBroker, I was responsible for designing the marketing strategy and brand image for our software developed for managing insurance brokerage firms. This project was backed by CORFO and Incubatec, providing valuable support for our marketing initiatives. My role involved crafting targeted campaigns to communicate the software's value proposition and enhance brand awareness within the industry. Despite the eventual decision by ownership to sell the project, my contributions laid the groundwork for the marketing efforts during my tenure.

As an Account Executive at Modo Santiago, I managed and organized the Ripley account, overseeing the coordination of a dedicated team responsible for social media, digital platforms, and campaign execution. My role involved developing marketing strategies tailored to the client's objectives, ensuring effective communication and collaboration among team members. I focused on optimizing digital campaigns and enhancing Ripley’s online presence, contributing to a cohesive brand strategy. My experience at Modo Santiago allowed me to strengthen my skills in project management and team leadership in a dynamic environment.

Provincia De Santiago, Chile

As an Account Executive at ICrossing Latam, I managed and organized accounts for major clients, including Seguros Falabella, Isapre Banmédica, Mall Plaza, Tottus, and Sac Falabella. My responsibilities included supporting the organization of teams, developing strategies, and executing campaigns across various platforms. I collaborated closely with cross-functional teams to ensure alignment with client objectives and effectively deliver additional projects. This role allowed me to enhance my skills in account management and strategic planning while fostering strong relationships with clients and team members.

Social Media Content

As a Community Manager at Britmedia, I was responsible for the development and management of social media content. I played a key role in creating and executing digital strategies for a variety of brands, including Club La Tercera, Fundación Trabajo en la Calle, Perfúmame, Super Delicious, 100% Fútbol, and BleachBright. My work involved crafting engaging content and ensuring effective online presence and interaction with audiences across multiple social media platforms.

Valle Del Cauca, Colombia

As a tutor and coordinator for the EduAction project in Cali, Colombia, I was part of a socially responsible initiative focused on the development of future leaders in high-risk areas. My role involved mentoring young participants, coordinating educational activities, and driving leadership development programs. This experience not only allowed me to contribute to community growth but also strengthened my ability to manage social impact projects and work in diverse, challenging environments.

Bachelor'S Degree, Advertising

Completed a comprehensive program in Social Communication and Advertising, focusing on the development of creative and strategic marketing.

Customer Experience Management, Cx Manager

Acquired in-depth knowledge of customer experience (CX) strategies and how to design, manage, and optimize the customer journey across all.

Marketing Analytics Micromasters / Berkeley, Marketing Business Analyst

Gained expertise in data-driven decision-making for marketing strategies, focusing on consumer behavior, segmentation, and predictive.