I am a marketing, customer experience, and operations professional with a passion for helping companies build stronger relationships with their clients. Over the years, I’ve had the opportunity to work across diverse sectors, gaining experience in advertising, SaaS, and operations management. My career started in advertising agencies, where I managed accounts and led teams to deliver customized solutions such as social media strategies, eCommerce development, and market research.As I transitioned into the SaaS space, I focused on helping insurance brokers optimize their portfolio management with specialized software. My involvement in the software development life cycle and Agile methodologies deepened my understanding of aligning product features with customer needs.In my role as Operations Manager, I led the implementation of internal system improvements, including the migration to specialized software, the adoption of CRM tools, and the introduction of lead generation strategies through LinkedIn/Sales Navigator. These efforts not only streamlined operations but also positively impacted customer satisfaction.I’m passionate about using technology and innovation to drive business growth and improve customer experiences. I thrive in dynamic environments where I can collaborate with teams to create meaningful solutions.
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Project ManagerPremier ConnectUnited States -
Account ManagerPremier Connect Dec 2024 - PresentUnited StatesAccount Manager at Premier Connect | Helping Businesses Grow Through Automation & Innovative Outreach SolutionsAs an Account Manager at Premier Connect, I specialize in helping businesses optimize their outreach strategies and maximize sales results. By leveraging our all-in-one platform, I guide clients to consolidate tools like Sales Navigator, ZoomInfo, and AI-powered messaging into one seamless, easy-to-use system.My role focuses on:- Client Success: Ensuring clients not only get the most out of Premier Connect but also experience measurable results, including higher engagement and conversion rates.- Sales Strategy: Advising clients on effective outreach strategies, providing personalized recommendations based on their business goals.- Product Expertise: Offering hands-on support and training to help clients get up to speed quickly and efficiently with the platform's full range of features, including automated messaging, CRM integration, and AI-driven outreach.- End-to-End Support: Managing client accounts from onboarding to ongoing support, ensuring consistent communication and satisfaction. -
Sales RepresentativeTomoru Dec 2024 - PresentChileTomoru | LATAM RegionAs a Sales Representative at Tomoru, I am responsible for driving the expansion of our cutting-edge AI-driven voice solutions in the LATAM market. With a deep understanding of sales strategies and a passion for customer success, I focus on identifying high-potential clients, building strong relationships, and offering tailored solutions that help businesses optimize their sales processes and improve customer engagement.Leveraging my expertise in outbound sales, B2B communication, and relationship management, I engage with key decision-makers, uncover their pain points, and guide them through the process of integrating Tomoru’s innovative voice solutions into their operations. I specialize in understanding client needs and offering clear, actionable solutions that enhance business productivity and efficiency.Key Achievements:- Successfully conducted needs analysis and presented tailored AI voice solutions to key LATAM clients.- Built and nurtured relationships with high-level executives and decision-makers in startup and high-growth companies.- Contributed to achieving the company's sales goals by consistently meeting and exceeding targets.Helped expand Tomoru’s presence in LATAM by identifying key opportunities and generating leads through direct outreach.- Engaged in ongoing market research and analysis to understand the specific challenges faced by businesses in the region. -
Cx Strategies, Digital Marketing, Lead Generation, Crm And B2B Sales ConsultingProfesional Independiente Apr 2024 - Dec 2024Specializing in enhancing the customer experience and optimizing communication channels, sales systems, and lead generation for small businesses with limited budgets. I work closely with clients to implement practical improvements that help them connect more effectively with their target audiences and streamline their marketing efforts, ensuring they can grow and compete in their markets.
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Chief Operations OfficerTriada Corredores De Seguros Dec 2021 - Aug 2023ChileAs Chief Operations Officer at Triada, I led the strategic transformation of internal systems to enhance operational efficiency and customer experience. I oversaw the migration to specialized software for portfolio management, implemented CRM tools for sales and post-sales teams, and improved cloud and cybersecurity systems. Additionally, I introduced LinkedIn/Sales Navigator for lead generation, fostering strategic alliances and optimizing client engagement. My focus on innovative solutions helped drive growth and enhance client satisfaction across diverse industries. -
Customer Experience ManagerTriada Corredores De Seguros Jan 2021 - Dec 2021ChileAs Customer Experience Manager at Triada, I was responsible for developing and implementing strategies to enhance client satisfaction and loyalty. I analyzed customer feedback and behavior to identify areas for improvement, collaborating closely with sales and operations teams to address client needs effectively. By creating tailored communication and support processes, I ensured a seamless experience throughout the customer journey. My efforts contributed to increased client retention and stronger relationships across various industries. -
Marketing ManagerTriada Oct 2019 - Dec 2020Santiago Province, ChileAs Marketing Manager at Triada, I played a pivotal role from the company's inception, contributing to the creation of its name and brand identity. I served as the primary liaison with the design agency responsible for developing our logo and first website, ensuring our brand vision was effectively communicated. Additionally, I implemented LinkedIn as a key tool for generating new leads, crafting targeted strategies to optimize our presence and connect with potential clients. My efforts in building a strong brand foundation and leveraging digital platforms significantly contributed to Triada's growth and market presence. -
Account ExecutiveTriada Mar 2017 - Sep 2019Provincia De Santiago, ChileAs an Account Executive at Triada, I was responsible for driving sales and managing client relationships across various sectors. I developed a deep understanding of client needs, leveraging my expertise to provide tailored solutions that enhanced their customer experience. My role involved identifying new business opportunities, conducting presentations, and negotiating contracts to close deals effectively. By collaborating with cross-functional teams, I ensured seamless project execution and delivered exceptional service, contributing to increased client satisfaction and long-term partnerships.Attracting clients and closing sales for the brokerage on a commission basis. Portfolio management and after-sales management. -
Sales Marketing ManagerBigbroker Jun 2020 - May 2021Santiago Metropolitan, ChileAs Sales Marketing Manager at BigBroker, I played a key role in promoting our SaaS solutions within the insurance brokerage sector. I developed and executed comprehensive marketing strategies that aligned with sales objectives, focusing on lead generation and client acquisition. By analyzing market trends and customer feedback, I crafted targeted campaigns that effectively communicated our software's value proposition. Collaborating closely with the sales team, I optimized sales processes to ensure a seamless transition from marketing efforts to closing deals. My contributions significantly increased brand visibility, improved sales performance, and fostered strong client relationships in the competitive SaaS landscape. -
Marketing ManagerIiso Capacitación Jul 2020 - Mar 2021ChileAt IISO Capacitación, I was responsible for designing, planning, and managing the digital marketing strategy for this OTEC (Training Organization) specialized in implementing courses and training programs for various companies in the northern region of the country. My project included the creation of a new brand image, development of a website, and the launch of a new e-learning platform aimed at expanding the project's reach nationwide. This initiative was supported by CORFO, ensuring robust backing for our marketing efforts. -
Account ExecutivePromoplan Chile Oct 2018 - Apr 2019Provincia De Santiago, ChileAs an Account Executive at Promoplan Chile, I managed the Falabella/Tottus account, fostering strong client relationships while leading a talented team in developing digital marketing strategies. We focused on social media management and community engagement initiatives. My role involved collaborating with the team to create tailored campaigns across various digital platforms, ensuring that we met our clients' objectives. I enjoyed the collaborative environment and the creativity of our team, which made my time at Promoplan both fulfilling and enjoyable. -
Marketing ManagerBigbroker Aug 2017 - Sep 2018Provincia De Santiago, ChileAs Marketing Manager at BigBroker, I was responsible for designing the marketing strategy and brand image for our software developed for managing insurance brokerage firms. This project was backed by CORFO and Incubatec, providing valuable support for our marketing initiatives. My role involved crafting targeted campaigns to communicate the software's value proposition and enhance brand awareness within the industry. Despite the eventual decision by ownership to sell the project, my contributions laid the groundwork for the marketing efforts during my tenure. -
Account ExecutiveModo Santiago Oct 2016 - Mar 2017As an Account Executive at Modo Santiago, I managed and organized the Ripley account, overseeing the coordination of a dedicated team responsible for social media, digital platforms, and campaign execution. My role involved developing marketing strategies tailored to the client's objectives, ensuring effective communication and collaboration among team members. I focused on optimizing digital campaigns and enhancing Ripley’s online presence, contributing to a cohesive brand strategy. My experience at Modo Santiago allowed me to strengthen my skills in project management and team leadership in a dynamic environment. -
Account ExecutiveIcrossing Latinoamérica Dec 2015 - Sep 2016Provincia De Santiago, ChileAs an Account Executive at ICrossing Latam, I managed and organized accounts for major clients, including Seguros Falabella, Isapre Banmédica, Mall Plaza, Tottus, and Sac Falabella. My responsibilities included supporting the organization of teams, developing strategies, and executing campaigns across various platforms. I collaborated closely with cross-functional teams to ensure alignment with client objectives and effectively deliver additional projects. This role allowed me to enhance my skills in account management and strategic planning while fostering strong relationships with clients and team members. -
Community ManagerBritmedia Aug 2015 - Nov 2015Social Media ContentAs a Community Manager at Britmedia, I was responsible for the development and management of social media content. I played a key role in creating and executing digital strategies for a variety of brands, including Club La Tercera, Fundación Trabajo en la Calle, Perfúmame, Super Delicious, 100% Fútbol, and BleachBright. My work involved crafting engaging content and ensuring effective online presence and interaction with audiences across multiple social media platforms. -
TraineeAiesec Jun 2012 - Mar 2013Valle Del Cauca, ColombiaAs a tutor and coordinator for the EduAction project in Cali, Colombia, I was part of a socially responsible initiative focused on the development of future leaders in high-risk areas. My role involved mentoring young participants, coordinating educational activities, and driving leadership development programs. This experience not only allowed me to contribute to community growth but also strengthened my ability to manage social impact projects and work in diverse, challenging environments.
Macarena Silva Skills
Macarena Silva Education Details
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Advertising -
Cx Manager
Frequently Asked Questions about Macarena Silva
What company does Macarena Silva work for?
Macarena Silva works for Premier Connect
What is Macarena Silva's role at the current company?
Macarena Silva's current role is Project Manager.
What schools did Macarena Silva attend?
Macarena Silva attended Pontificia Universidad Católica De Chile, Izo, Edx.
What skills is Macarena Silva known for?
Macarena Silva has skills like Photoshop, Liderazgo De Equipos, Internal Communications, Corporate Communications, Marketing Strategy, Marketing Digital, Illustrator, Online Marketing, Estrategias Creativas, Social Media Marketing, Branding.
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Macarena Silva
Media Buyer | Copywriter | Tus Cursos Y Servicios Pueden Ser Geniales, Pero Si Pocas Personas Los Conocen No Tienen El Impacto Que Deseas | Transforma Seguidores En Clientes Con Tu Propia Estrategia.Chile -
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Macarena Sepulveda Silva
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