- Founded online brand Hey Maca, developing it into a recognized voice in the DIY, lifestyle, and design niche for over 12 years in Canada.- #1 Best Montreal lifestyle blogs and websites in 2024 (Source: FeedSpot)- Supervised a team of freelancers, contributors, interns that contributed in different projects as launching an online store, branded content stop motion videos, still photography, copywriting and content production.- Project management of creative branded campaigns with… Show more - Founded online brand Hey Maca, developing it into a recognized voice in the DIY, lifestyle, and design niche for over 12 years in Canada.- #1 Best Montreal lifestyle blogs and websites in 2024 (Source: FeedSpot)- Supervised a team of freelancers, contributors, interns that contributed in different projects as launching an online store, branded content stop motion videos, still photography, copywriting and content production.- Project management of creative branded campaigns with major brands from negotiation, execution, reporting- Extensive knowledge of editorial planning involving 360 strategies: wordpress, social media, video, pinterest, static images and interactive solutions.- Creative direction for all content, ensuring a consistent brand identity- Directed and executed photography, production, editing for multimedia content across various platforms- Optimized website design and performance using WordPress, enhancing user experience and SEO rankings- Coordinated multiple budgets with multi-national agencies, brands and direct clients including negotiation, planning, freelance hiring and final production.- Experience in PR, Influence Marketing, Events, Project Management, Editorial Show less

- Manager of innovative concepts, moodboards for various multimedia projects, aligning with HGTV Canada’s brand- Producer of numerous DIY projects on video, still photography and writing for HGTV Canada’s social and web properties- In charge of copy-editing, photography-editing and style guidelines of HGTV's brand- Oversee content production for WordPress and SEO, improving the website’s search engine rankings- Hosted the web-based TV show "Paint School" for 2 seasons in… Show more - Manager of innovative concepts, moodboards for various multimedia projects, aligning with HGTV Canada’s brand- Producer of numerous DIY projects on video, still photography and writing for HGTV Canada’s social and web properties- In charge of copy-editing, photography-editing and style guidelines of HGTV's brand- Oversee content production for WordPress and SEO, improving the website’s search engine rankings- Hosted the web-based TV show "Paint School" for 2 seasons in partnership with Home Depot Show less

- Curate the monthly ELLE Design page for both web and print editions- Investigate all upcoming design trends, providing readers with insights into the latest in the design world- Write engaging and informative web articles- Collaborate with the editorial team to align design content with overall magazine themes and objectives

- Responsible for planning and developing integrated advertising campaigns; including research, campaign planning, determining product and/or solution, creative development, and post-campaign evaluation. - Worked closely with the local sales team and key account national agencies and clients- Supervised branded content initiatives as a liason between the editorial team, freelancers, designers and the advertising department/client/agencies- Achieved budget targets while ensuring that… Show more - Responsible for planning and developing integrated advertising campaigns; including research, campaign planning, determining product and/or solution, creative development, and post-campaign evaluation. - Worked closely with the local sales team and key account national agencies and clients- Supervised branded content initiatives as a liason between the editorial team, freelancers, designers and the advertising department/client/agencies- Achieved budget targets while ensuring that all campaigns deliver in full and meet the client’s needs and objectives.- Extensive knowledge of Postmedia National newspapers network both online and print- Project management of multiple media campaigns running at the same time - Organized internal events for the advertising department Show less

- Worked in a coordinating role with Account Executives, national agencies and national newspapers to ensure the accurate processing and execution of all online advertising planning- Developed creative ideas for presentations and proposals for customized digital advertising solutions- Closely monitored digital campaigns to ensure contract terms and goals are met and recommend solutions when necessary- Created and maintained schedules for ad campaigns including promotions and… Show more - Worked in a coordinating role with Account Executives, national agencies and national newspapers to ensure the accurate processing and execution of all online advertising planning- Developed creative ideas for presentations and proposals for customized digital advertising solutions- Closely monitored digital campaigns to ensure contract terms and goals are met and recommend solutions when necessary- Created and maintained schedules for ad campaigns including promotions and integrated opportunities- Superior knowledge of Google DoubleClick platforms and media buying/planning Show less

- In charge of research and development of real estate projects mainly in Caribbean Islands- Lead all the production and organization of trips, international meetings, translations and sales presentations in French, English and Spanish- Managed budget coordination and market analysis for new marketing plans

- Founded an advertising, events & marketing agency in Venezuela- Negotiated with direct client creating external and internal advertising & marketing plans- Organized corporate events and PR coverage- Produced special promotions for retail customers (POS) - Managed a team of 4 members plus freelance designers and suppliers- Established and developed new business opportunities for the company - Generated sales and ROI with profitable KPIs of a wide variety of clients… Show more - Founded an advertising, events & marketing agency in Venezuela- Negotiated with direct client creating external and internal advertising & marketing plans- Organized corporate events and PR coverage- Produced special promotions for retail customers (POS) - Managed a team of 4 members plus freelance designers and suppliers- Established and developed new business opportunities for the company - Generated sales and ROI with profitable KPIs of a wide variety of clients including the two biggest local newspapers of our city. Show less