Maca Ferguson Email & Phone Number

Lake Stevens, Wa, Us

Lake Stevens, Wa, Us

Everett, Washington, United States

Everett, Washington, United States

Manage the public image, communications, and marketing strategies for an organization of more than 800 employees across 8 service programs. A strong background in creative design, photography, and storytelling with a passion for mission-driven work has successfully helped position my organization as one of the leading nonprofits in Washington State. This was achieved through:• enforced brand standards that ensured consistency and resulted in increased brand recognition• impactful marketing collateral that elevated brand visibility and engagement• consistent and timely press relations• alignment of marketing strategies with financial goals• collection and publication of firsthand testimonials to provide a comprehensive and emotionally resonant view of client journeysKey metrics:• Increased LinkedIn following 41% YOY• Email appeal 40%+ average open rate• Generated 33% more brand-centric marketing collateral YOYHighlights:• Collaborate with executive directors to develop a strategic marketing plan based on fiscal year goals• Create marketing plan template to assist programs in defining campaign goals and preferred outcomes, enabling MarCom team to offer more effective support• Establish annual campaign calendar and social media marketing plan, resulting in higher productivity and better visibility of workload

Everett, Washington, United States

Enhanced responsibilities from Specialist role dedicated to executing visual communication and marketing strategy under direction of executive leadership.Highlights:• Advanced the professionalism of the organization by redesigning all public-facing collateral such as business cards, letterhead, and slide decks. This ushered in a more modern and relatable visual style.• Collaborated closely with the C-suite, working to refine our messaging and shape marketing initiatives.• End-to-end creative planning including multimedia output including but not limited to photography and video production, creative writing/storytelling, visual marketing pieces, and social media graphics for a cohesive brand voice across all channels• Composed visual and contextual marketing pieces in support of program objectives• Generated a wide range of collateral, including newsletters, external signage, stationery, and training materials. Each piece contributed to reinforcing our brand's identity and resonance.

Everett, Washington, United States

Led strategic growth through targeted marketing, visual communication, and support of fundraising and development operations. Spearheaded the complex development and design of new website. Created compelling graphics for social media, annual reports, presentations, and informational documents to support brand management. Elevated local presence and optics to refresh longstanding organization history.

Stanwood, Washington, United States

Sole creative professional supporting multiple team members with simultaneous marketing campaigns in a remote work environment. This necessitated high responsiveness, adaptability, and a relentless work ethic. It was a transformative experience that pushed my boundaries, reshaped my professional outlook, and led to finding my voice as a designer.

Everett, Washington

This role allowed me to offer wide-ranging informational and product support for customer base of world's largest pop culture portfolio. I took pride in shaping the future of our department by sharing my expertise with new team members and implementing robust training protocols.Highlights:• Improved the onboarding process and elevated the quality of our support services through comprehensive written materials, verbal instruction, timely feedback, and encouragement• Spearheaded the creation and publication of the first-ever customer-facing FAQ and support resource on our website, playing a pivotal role in empowering our customers with self-help resources and reducing support ticket volume• Seamlessly transitioned from ongoing projects to addressing sudden needs, delivering immediate results without compromising quality or efficiency

Damon, Texas

Launched home-based photography business with successful conversion to multidimensional retail team at brick-and-mortar store within 5 years. This endeavor laid the foundation for my entrepreneurial spirit, adaptability, and tireless dedication to excellence.At the core of my success was a commitment to build meaningful and lasting relationships. This led to achieving an average 14% year-over-year profit growth, a testament to my ability to capture moments while also capturing the hearts and loyalty of my cherished client base.I was recognized as a leader in business building and management when I was invited to be a presenter at industry workshops on how to succeed in this competitive field.I attracted an impressive 3-5 portrait sessions per week. As the then-top ranked organic Google result for "Houston newborn photography," I connected with a broader audience, demonstrating the power of digital marketing in business growth. I had the privilege of photographing nearly 2,000 families, creating unique and memorable moments.

Cypress, Texas

Supported campus goals of inclusivity and diversity as a client advocate for access to information and educational services. Real-time speech-to-text transcribing duties for deaf students while demonstrating flexibility and composure under pressure. Delivered completed work on tight deadlines.

Stafford, Texas

Response and support for critical criminal and medical emergencies while displaying exceptional adaptability, sound decision making, and decisive work prioritization under pressure.• Skilled in crisis management, control of stress and fatigue, and verbal de-escalation• Achieved promotion to Communications Trainer where I developed and implemented complete Communications Division training and procedures manual• Attained Master Telecommunicator License

Bachelor Of Arts - Ba, Graphic Design, 4.0

Image compositing, print content and layout, visual communication, and web coding. Emphasis in use of industry standards of color.

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies

General studies with concentration in American Sign Language interpreting and Deaf culture.