Impact and ESG can be complicated. But it doesn’t have to be. At least not with SBG+.SBG+ is a global reporting and communications consultancy supporting impact-based businesses.Headquarters is located in Chicago, Illinois, with team members in Australia and Scotland, supporting clients from all over the world.SBG+ specializes in:- Impact and ESG reporting. - Report auditing and strengthening narratives for its target audiences.- Communications support. Enhancing company performance and readability with each word.

This year, Macaila is chairing a new major hub in Chicago, Illinois. Sustainable Fashion Week is the only global grassroots sustainable fashion event of its kind. The event showcases brands, businesses, designers, and more within the industry to inspire and advocate for fashion that is clean, green, and fair.

Founded by The World Economic Forum, The Global Shapers Community is a network of young people under 30, driving dialogue, action, and change to bring about local, regional, and global change.

King Charles III's organization which builds a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.- Developed the internal and external marketing strategy which included PR, and advertising.- Created social media campaigns for 17 case studies.- Provided the framework for the event policies on net-zero emissions and mitigation.- Digital trend monitoring and trend forecasting.

The Sustainable Markets Initiative ("SMI") is His Majesty King Charles III's gathering of a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress toward a sustainable future.The Sustainable Markets Initiative was launched by His Majesty at The World Economic Forum 2020 Annual Meeting in Davos together with a 10-point action plan to kickstart bold and imaginative action across the next decade.

Due to confidentiality, the portfolio of clients remains private. Portfolio and achievements include working with: Royal Households, the Private Sector, Governments, NGOs, SMEs, Event Spaces, Apps, & more.The traditional role of Communications and Creative Director tasks was adhered to with a focus on ethics and the environment. The following was achieved where Macaila:- Secure partnerships, negotiating a 316.66% pay increase from the original contracted amount. - Increased engagement by 125% in two months alongside 35% revenue increase with new monetization streams.- Increased user website reading time from less than 45 seconds to 2.5 minutes per average session.- Created a user mapping and click-through experience, driving client's website traffic by 70% in 30-days.- Created content reporting strategy for global event broadcasted to 120+ countries.- Assembled in-house ethical journalist and ethical influencer networks.- Provided reputational management, reporting, and auditing.- Assisted in the development and publishing of a country-wide cross-sector ESG reporting initiative. - Established clients' mission, vision, brand, and tone for external and internal communications.- Created and executed traditional, digital, and influencer PR strategies.- Liaison between international clients, CEOs, and stakeholders.- Secured features in national and international publications: VOGUE, FORBES, and more.- Scouted and built a team of elite global team members.

Naperville Magazine is a Tribune publication, covering the lifestyle of Chicago's West Suburbs.

A conscious lifestyle website sharing stories to champion community and inspire social change.- Built a community of over 5 million+ monthly viewers on Pinterest.- Ensured successful email marketing campaigns with over 80% engagement rate.- Established partnerships & content development with global brands.

Woman Alive (published by Premier) is the U.K monthly magazine connecting Christian Women everywhere. Macaila writes on ways we can foster deeper connections, working to integrate Christianity, environmentalism, and the arts. Drawing inspiration from the world around her, Macaila hopes to leave her mark, making it better for future generations.

CJF Selections is the official USA distributor of Grassl Glass, a luxury stemware company. - Single-handedly built a media and influencer database. - Placed pieces in FORBES, Napa Valley Life Magazine, JuneBug Weddings, The Big Fake Wedding, & more! - Implemented a full macro-and micro-influencer campaign targeting everyday wine enthusiasts and professionals, alike.- Structured the ITB "in the business" campaign.