Marko Lazic Email & Phone Number

Belgrade, Rs

Belgrade, Serbia

Belgrade, Serbia

Belgrade, Serbia

Serbia

Create, develop and execute the company’s marketing plan, in line with the business strategy as decided and communicated by the management Setup, update and monitor the approved calendar of marketing activities Design and co-ordinate media campaigns, advertising and all kind of PR visibility on print, online and social media Responsible for the design and production of media content Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the Partners Procure all PR and brand related items and materials for the firm’s events Business Development, PR and Corporate Social Responsibility Conduct marketing research to support any required project and keep updated with latest current trends and guidelinesPreparing and managing monthly, quarterly and annual budgets for the Marketing departmentSetting, monitoring and reporting on team goalsEnsure our brand message is strong and consistent across all channels and marketing efforts (events, digital campaigns, web pages, brochures and promotional material)Analyze consumer behavior and determine customer personasIdentify opportunities to reach new market segments and expand market shareMonitor competition (acquisitions, pricing changes and new products and features)Coordinate marketing and sales efforts to boost brand awarenessParticipate in the quarterly and annual planning of company objectives

Serbia

Crafting strategies for all Marketing teams including Digital, Advertising, PR, Communications and CreativePreparing and managing monthly, quarterly and annual budgets for the Marketing departmentSetting, monitoring and reporting on team goalsDefine branding, positioning and pricing strategiesEnsure our brand message is strong and consistent across all channels and marketing efforts (events, digital campaigns, web pages, brochures and promotional material)Analyze consumer behavior and determine customer personasIdentify opportunities to reach new market segments and expand market shareCraft quarterly and annual hiring plansMonitor competition (acquisitions, pricing changes and new products and features)Coordinate marketing and sales efforts to boost brand awarenessParticipate in the quarterly and annual planning of company objectives

Serbia

Coordinating and creating all public relations activitiesDevelopment of marketing communications plan including strategy, goals, budget and tacticsDevelopment of Media Plan, Development of media relations strategy, seeking high-level placements in print, broadcast and online mediaNegotiate and evaluate opportunities for partnerships, sponsorships and advertising TV appearancesLeverage existing media relationships and cultivate new contacts within business and industry mediaManage media inquiries and interview requestsCreate content for press releases, articles and presentationsMonitor, analyze and communicate PR results

Serbia

Development of marketing and media plan for the department and oversee its day-to-day implementation “Listen” to the trends of the market and direct the market research efforts of the companyDefine marketing strategies to support the company’s overall strategies and objectivesPlan and organize marketing functions and operations (product development, branding, communications), and ensure they project the company’s unique “voice”Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press)Build a highly efficient team of marketing professionals Create a solid network of strategic partnerships

Serbia

Coordinating and creating all public relations activitiesDevelopment of marketing communications plan including strategy, goals, budget and tactics TV appearances Leverage existing media relationships and cultivate new contacts within business and industry media Manage media inquiries and interview requests Create content for press releases, articles and presentations Press clipping Marketing Campaigns:Counter Strike World Championship 2015, Blind Guardian concertEvents:Chamber of Commerce and Industry of Serbia, Crown Plaza Hotel, BelExpo Center, Adria Media, DSW, Gebruder Weiss Serbia, Blind Guardian concert, Coca Cola Pop Up Store, The Reconnection EU tour 2015…

Serbia

Actively research assigned geographic market and business vertical to identify prospective new business opportunities.Identify key decision-makers and influencers.Maintain database of contacts.

Serbia/Croatia

Responsible for managing events and ensuring deadlines and budget are metManaging and coordination of all event activities including logistics, stage construction and staff managementSite planning, project and production planningCoordinating Site, Logistics (venue, ground transportation, backstage, hospitality and technical requirements)Events:Metallica (Usce, Belgrade), Red Hot Chili Peppers (Hippodrome, Zagreb)

Serbia

Planning and organizing production schedulesEstimating, negotiating and agreeing budgets and time scales with clients and managersOverseeing the production processManage day to day operational aspects of production and scopeOrganizing the repair and routine maintenance of production equipmentOn site event management full scope leadershipEvents: David Guetta (Mogren Stadium, Budva), Election for Miss Serbia (Sava Centar, Belgrade), Hurts (Arena, Belgrade), I Got Talent 2011/2012 (RTS, Kosutnjak, Belgrade), etc.

Serbia/Croatia

Creating Marketing and PR StrategiesBuilding Relationships with the mediaCreating Press Releases and timeline of publishing Overseeing content production (adverts, videos, press, social media)Site PlanningHealth and Safety (environmental and ecological management), Crowd ManagementSite/Venue Logistics and ground transportationSite surveying, venue scheduling, backstage management, hospitalityTechnical RequirementsEvent management Events: U2 (Maksimir stadium, Zagreb),Lenny Kravitz (Belgrade Arena, Zadar), Iron Maiden (Poljud Stadium, Split), Beyonce (Arena, Zagreb) Queen (Arena, Belgrade), Vienna Opera Ball (Belgrade), Thinn Lizzy (Belgrade), Slipknot (Arena, Belgrade& Zagreb), Nightwish (Zagreb), Tom Jones (Arena, Belgrade), etc.

Serbia

Creating Marketing and PR StrategiesBuilding Relationships with the mediaCreating Press Releases and timeline of publishing Overseeing content production (adverts, videos, press, social media)Events: Tool (Pionir hall, Belgrade), Muse (Arena, Belgrade) Blackmoore's Night (Dom Sindikata, Belgrade), Hammerfall (SKC Belgrade, Belgrade), Kamelot (SKC Belgrade), Evergray (Dom Omladine Belgrade)

Serbia

Seeking out and investigating stories through contactsPress releases and other mediaCreating and presenting newsAttending variety of events, from lunch parties, conferences and sport events to industry briefing