- Lead on the successful planning and execution of critical Print GTM Transformation Strategies: New Print business models, portfolio & pricing optimization & pricing strategies- Orchestrating efforts thru multi-disciplinary teams across global functions and regional/country product category and sales teams to deploy those key transformational initiatives

HP Houston Site is the largest company site in the United States. Thru its Site Council that I lead, we aim to energize the local employee experience as a Best Place to Work and establish ourselves as active members of the Houston Community

- Lead a global team which provides strategic and tactical advice to the regional/corporate executive leadership team, while building financially sound, executable, data-driven business initiatives that improve HP shareholder value- Drive key operational and business management processes to execute, track and course-correct the Consumer Printing business, which accounts for over $2B in revenue, enabling >50% of the company’s profit- Manage key transformational projects aiming to optimize company’s profitability (printer placement optimization via big data analytics), from design and development of business models (HP’s introduction of Mobility products) to governance model creation for wholly-owned subsidiaries (post-M&A)- Drive planning and execution of the commercial mobility business & GTM strategy for North America by leading a cross-functional team with a focus on marketing and sales management, directly responsible for a $200M P&L in its first year of launch (3x growth in an emerging $1B business opportunity in North America)- Direct GTM management initiatives through different organizations within the commercial PC business unit (product marketing, marketing communications, sales, and regional category teams) to ensure high-quality, timely and consistent engagement for their successful enablement and launch of many innovative offerings in the market

- Responsible for end-to-end management of a new HP subsidiary (Scitex Hong Kong Ltd), one of the key emerging businesses in the Graphic & Industrial Printing Solutions group in the company- Direct accountability for regional and country marketing, sales, channel operations & services, and responsible for driving a $100M P&L along with an organization of 50+ people- Successfully revamped the Large Format (LF) printing category for Asia Pacific & Japan (both RTM structure and organization), helping reach record high market share in the category for several years

Managed an existing category marketing and sales operations with end-to-end P&L management, go-to-market planning and business development responsibilities

- Responsible for supporting business plan development, outbound marketing & quality assurance through the production/operations processes- Supported design and execution of corporate image guidelines for medium and large corporations, with both local and in ternational branding like Automovil Club Argentino and ABN AMRO Bank