Highly motivated third-year Spanish International Business Administration student at Rotterdam School of Management. Combining my passion for marketing and data analytics with the evolving world of sports and technology, I'm committed to continuous learning and applying my academic foundation in these dynamic fields. Thrilled to be embarking on my upcoming exchange semester in Rome, Italy!Ambitious and results-oriented, I possess a strong work ethic and thrive in diverse environments. I'm eager to leverage my cultural curiosity and business skills to contribute to the success of a dynamic international organization.
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Lead Management & Data Analytics Summer InternKorn Ferry Jul 2024 - Aug 2024Amsterdam, North Holland, Netherlands- Supported inbound marketing and seller lead management efforts, optimizing processes for high-quality Marketing Qualified Leads (MQLs).- Analyzed data trends, compiled reports, and provided actionable insights using Salesforce to improve campaign tracking and lead management.- Collaborated with marketing and commercial teams to enhance CRM data accuracy and visualization for non-technical stakeholders.- Created presentations to communicate data findings and recommended business actions, consistently meeting or exceeding KPIs and SLAs. -
Head Of MarketingErasmus Tech Community Aug 2023 - Jul 2024Rotterdam, South Holland, NetherlandsCreated and implemented marketing campaigns on social media (LinkedIn, Instagram, the website), lead a marketing committee where we oversee promotional content for internal and external events, ensure marketing materials are aligned with ETC’s brand -
Internal Events CommitteeIfsa Rotterdam Jan 2024 - May 2024Rotterdam, South Holland, NetherlandsI was responsible for engaging with prospective speakers and corporate entities, leveraging both my personal network and that of IFSA. My role involved staging events and workshops designed to foster meaningful connections between our members and the financial industry, thereby bridging the gap between students and key stakeholders in the field. -
Student Assistant - Support DeskRotterdam School Of Management, Erasmus University Sep 2023 - Jan 2024Rotterdam, South Holland, NetherlandsProvided information to students and other visitors enabling better assistance and guidance whilst working alongside the RSM Education Services. In addition, I reported on what kind of questions were being asked and reported findings in order to improve the assistance given to students. -
Cafe ServerLa Vita È Bella May 2023 - Jul 2023Rotterdam, South Holland, NetherlandsWorked at serving customers, developing my customer service skills, at a local Italian shop in Rotterdam centre whilst studying. -
Marketing InternItmadrid It Business School Jan 2021 - Jun 2021Madrid, Community Of Madrid, SpainCreated designs for a business school based on sketching art, later published online. Tested and reviewed graphical elements of digital marketing such as the web and promotional materials for a new project in the Latin American market.
Macarena Á. Education Details
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Bsc International Business Administration (Iba)
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International Marketing -
Colegio San Pablo Ceu MontepríncipeInternational Baccalaureate (Ib)
Frequently Asked Questions about Macarena Á.
What is Macarena Á.'s role at the current company?
Macarena Á.'s current role is BSc International Business Administration student at RSM Erasmus University | LUISS Guido Carli University.
What schools did Macarena Á. attend?
Macarena Á. attended Rotterdam School Of Management, Erasmus University, Luiss Guido Carli University, Colegio San Pablo Ceu Montepríncipe, The English Montessori School.
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