Macarena Freile Email & Phone Number

• Successfully and efficiently manage campaigns for clients: Google, PepsiCo, Kelloggs, etc.• Manage the production timelines for Google Fiber's National Campaign. Facilitate communication between agency, production, and post-production house to ensure projects are running smoothly, on time, and within budget.• Manage small to large-scale projects with cross-functional teams. • Collaborate with the broader team and clients to plan projects, monitor progress, and oversee team members throughout implementation.• Determine project scope, cost, and time estimates of specific projects. • Identify opportunities to adjust and revise work input and processes to increase efficiency and inform decision-making for key stakeholders. • Prepare daily priority lists, weekly project status reports, and project budgets. • Create timelines, instructions, and breakdowns for future projects. • Coordinate any deliveries between on-site and off-site creative teams.

Ecuador

• Launched a sportswear brand that uses sustainable fabrics, made from recycled plastic fibers. Developed the concept, brand, and media strategy. •Built strong relationships with suppliers and successfully engaged the target customer base.•Coordinated the design and launch of a new website design to enhance user experience.

Ecuador

• Developed and implemented the strategic plan for commercialization of E-Rol: customer satisfaction and loyalty programs.• Created a marketing plan to manage E-Rol & Designed the website for E-Rol. • Managed and created content for social media, ensuring a coherent and constant digital presence.• Established commercial, administrative, and customer service processes.• Developed the training program for customers and users. • Built and maintained strong relationships with clients and engaged with potential clients.

Miami/Fort Lauderdale Area

•Managed campaigns for McDonald's, one of Zimmerman's main clients. •Coordinated with the Account Services and Creative departments to facilitate projects' internal processes and streamline communications. •Executed procedures established according to each campaign's calendar. •Assigned projects ensuring an adequate workload balance among creatives.

Providence, Rhode Island Area

• Analyzed indirect spend data with a student team for Teknor Apex, resulting in $6.5M savings.• Prepared and delivered RFQs to suppliers to obtain lower prices.• Created an indirect category spend structure for easy classification of purchases.

Ecuador

• Conducted market research and pricing analysis for new Hydra Life line in Christian Dior Cosmetics, leading to optimized pricing strategies.• Collaborated with various departments at Álvarez Barba S.A. to recommend revised safety stock levels for auto component parts inventory.• Expedited special orders by contacting German suppliers and tracked inventory in transit for timely delivery.

Ecuador

• Implemented One Brand Strategy (OBS) for marketing three Coca-Cola brands, conducting research on media consumption patterns.• Designed and presented Coca-Cola Powerade staff uniforms for Liga de Quito soccer team as a sponsor.• Collaborated with cross-functional teams to ensure successful execution of marketing strategies.

Ma Fashion Marketing And Sustainability, Fashion Marketing

I completed my MA in Fashion Marketing and Sustainability, a forward-thinking program that focused on addressing the fashion industry’s.

Bachelor'S Degree, Bachelor In Business Administration