Co-founder & Creative Director of Sula BeachwearA sustainable brand with the purpose of preserving the Galapagos Islands of Ecuador.

Perch is the leading digital platform for product engagement marketing in-store, combining computer vision technology with interactive retail displays to provide contextual marketing the moment a shopper touches a product.• Conducted behavioral marketing data analysis for customers like Johnson & Johnson and Macy's to uncover how digital marketing in-store affected engagement and sales. Discovered content trends that led to a 20% increase in engagement and a 10% increase in sales• Implemented a new analysis strategy of ranking the most popular products sold in each category and driving forces for category leadership• Successfully represented Perch during retail events, and tradeshows and made connections with potential clients• Managed strong social media and brand presence across Twitter, Facebook, Instagram, and LinkedIn increasing followers by 15% in 3 months“Macarena is an enthusiastic, can-do team player who had a surprising impact as a summer intern at Perch. She always delivered without micro-management, sought to continuously learn with her growth mindset, and brings both analytical and qualitative skillsets to any challenge she might face. She made us better. She’s a star on the rise.” - Trevor Sumner, CEO, Perch

Operating since 1969, The Stock Exchange operates within a formal and regulated market, offering securities for investors• Assisted the marketing team in the organization of a 3-day event that hosted more than 5,000 people to train the public on how to invest in the stock market• Developed the budget of the event, by coordinating with the finance department, researched and evaluated the best suppliers and presented my findings to the marketing team• Managed a digital advertisement campaign including all supporting posts on social media and email marketing blasts“During this time Macarena supported our commercial area in a number of initiatives, including the organization, promotions and successful organization of Ecuador´s First Stock Market Fair” – Paul McEvoy, General Manager

The IFRC is the world's largest humanitarian network that reaches 150 million supporting disasters and health emergencies to meet the needs and improve the lives of vulnerable people. The Panama office is in charge of managing the Latin-American region • Increased visibility and analysis of billings by implementing a digital files system in Excel to replace physical bills in binders • Verified payroll coding that helped retain an additional $3,000 • Booked transactions in the accounting system to keep track of balances due and provide unified reports to the management team“During the period of her internship, Ms. Morillo fulfilled satisfactorily all her assignments, demonstrating enthusiasm to learn and perform new tasks and interest to support others” – Rene Castillo, Senior Finance Analyst