Macarena Naveiro Email and Phone Number

New product insertion in the country. Business and strategic decisions. Brand development. Pricing definitions, cost analysis, business plan and alliances design. Administration, cash flows, selection of suppliers, generation of production plan, negotiation and leadership of a team of 10 people.Development of distribution channels and analysis of new business opportunities.

Responsible for the comprehensive management of new product projects, seeking the correct positioning in the market. Design and execution of the Marketing Plan, from the generation of an idea to the commercial launch. Analysis of the internal situation, definition of objectives and budget, actions scheduling, follow-up of campaigns and measurement of results. Strategic planning and resource management.

Content writing and generation of articles and interviews in Spanish and English, based in England for 2 years. Main topics: nature, lifestyle, culture, sustainability, business and marketing.

Generation and implementation of purchase orders; commercial planning and forecasting; production inputs; coordination and management of exports to Brazil, Uruguay, Chile, Paraguay and Bolivia; preparation of indicators, KPI's, SLA's; organization and administration of resources; coordination of shipment of bulk to plants; Toll billing; provide Planning EXW's with the products to be exported; interface between Comex and Tollers to ensure correct product loading and delivery labeling; guarantee the delivery of products according to the forecast established by the planning department, maximizing the cost/benefit ratio.

Coordination of purchases and generation of POs; delivery of monthly reports and indicators; exposition and analysis of the same; contact with suppliers; evaluation of growers and tollers.