Macarena Muñoz Molina Email and Phone Number
I am a communications and public relations consultant with over 8 years of experience in designing and implementing communication strategies for digital channels. I use UX writing principles and best practices to create and deliver engaging, informative, and relevant content and experiences that connect with the needs and values of the communities I serve.I have also led and coordinated teams and resources for high social impact projects in different sectors and contexts, such as education, culture, and government. I have a master's degree in non-profit/public/organizational management and a strong background in public affairs and reputation management. My mission is to help organizations achieve their communication, institutional relations, and sustainability goals.
Correo Argentino
View- Website:
- correoargentino.com.ar
- Employees:
- 5665
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Gerente De Comunicación Corporativa Y Asuntos InternacionalesCorreo ArgentinoArgentina -
Corporate Communications ManagerCorreo Argentino Feb 2024 - Present -
Communications And Public Relations ConsultantFreelance Oct 2022 - Mar 2024Execution of solutions to communication, institutional relations and sustainability needs.Design, development and implementation of the brand's communication strategy in the different digital channels: audience, content, tone, insights, territories and categories.Comprehensive review of internal and external communication processes, with their corresponding assertive improvements.Design of response protocols for audiences, FAQ scripts for chatbots and comment moderation guide for social networks.Planning and generation of content under UX writing principles for social networks, websites and blogs.Generation of value proposition of linkage map with institutional actors and elaboration of projects based on affinity, interests or common agenda.Generation of proposals for the signing of agreements, linkage and transfer actions with institutional actors.Production of institutional events, product launches, training and/or benefits.Management of the client's budget according to their needs and objectives.Planning of the creative process in scalable stages for its execution in time and form.
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Chief Of Cabinet In The General Direction Of Territorial Articulation In The Ministry Of Government.Gobierno De La Ciudad De Buenos Aires Oct 2022 - Dec 2023Ciudad De Buenos AiresCoordination of teams and resources.Strategy definition. Formulation of briefing.Amplification of communication with different areas and creativity for the design of actions and programs that improve the treatment of needs and channeling of responses. -
Communication DirectorUniversidad De La Ciudad De Buenos Aires Feb 2020 - Oct 2022Ciudad De Buenos AiresStart up of the institutional communication and university outreach area.Signing of agreements and development of linkage and transfer actions with institutional actors.Elaboration and supervision of the communication and digital marketing plan. Digital launching of the institution: creation of websites and social networks.Elaboration and administration of the area's budget. Approval of the creative strategy for content on social networks and websites. Supervision of publications, review of the design of pieces, control of audience moderation protocol. Design of strategies for the launch of training products and learning experiences.Definition of campaigns for social networks.Approval and fine-tuning of the brand manual, style guide, reports, presentations, newsletters, and others.Leadership of the team in charge (5), planning of objectives and activities. -
Chief Of Cabinet At Undersecretary Of Teaching CareerMinisterio De Educación Gcba Jan 2019 - Dec 2019Ciudad De Buenos AiresCoordination of teams and resources (1200 people).Strategy definition. Elaboration of the action plan of the Undersecretariat of Teaching Career and Technical Professional Training.Formulation of briefing.Amplification of communication with various internal and external areas.Supervision of the communications plan.Design of actions to improve the treatment of needs and channeling of responses. Detection of risks and deviations. Follow-up of program execution. -
Communication OfficerAsociación Cristiana De Dirigentes De Empresa Feb 2017 - Dec 2017ArgentinaDevelopment and management of institutional communication.Coordination of the media strategy with the press agency.Strengthening of links with sector institutions. -
Institutional Relations ManagerCorreo Argentino Jan 2012 - Dec 2015Direction of communication campaigns and development of content strategy for brand and product launches.Preparation and implementation of the First Communication Plan 2014-19.Management of institutional image renewal processes and visual identity projects based on interventions in corporate buildings.Coordination of the rebranding action and planning of its national scope.Launching of the first digital marketing strategy in social networks.Drafting of press releases and speeches.Elaboration of briefs.Support to Marketing Management in planning promotional strategies and product presentations.Development of new merchandising business.Representation of the electoral and philatelic service abroad.Execution of 14M budget.Supervision and coordination of a team of 30 employees distributed in 4 heads in charge. -
Institutional Relations CoordinatorFoncap Apr 2010 - Feb 2012Microcredit field, 100 employees . Billing 20 million.Content development, writing and preparation of briefing for all internal and external communication pieces.Elaboration and coordination of press releases, follow-up of brand mentions in the media.Organization of brand and product launching events.Coordination of press conferences.Signing of agreements and design of training projects.Assistance to the General Management and Board of Directors in public relations and protocol tasks. -
Electoral ObserverOrganization Of American States 2010 - 2012Department For Electoral Cooperation (Oas-Eom)International Observer. 2010-2012Observe the electoral process through key aspects such as gender equity, political finance regulations, access to media and the participation of ethnic minorities and vulnerable groups.Periodic reporting on the development of the electoral process, detection of any irregularities or areas of observation, suggestions, recommendations and conclusions.Electoral observation in Mexico's Municipal Election 2012. (Location:AguasCalientes). Electoral observation in Peru's Presidential Election 2011. (Location Junin, Chanchamayo). Electoral observation in Paraguay 2010 ́s Municipal Elections. (Location: Fuerte Olimpo). -
Research AssistantUniversitat D'Alacant Jan 2010 - Mar 2010Alicante, SpainCompilation, transcription, and systematization of in-depth interviews for paper research: Sexual discrimination in advertising agencies. A comparative study between Spain and Argentina. The Project "Sexual discrimination in advertising agencies" was funded by AECID and supported by the AEAP (Spanish Association of Advertising Agencies) of the AAAP (Argentine Association of Advertising Agencies). -
Director Of Institutional DevelopmentAsociación Civil Mujeres 2000 Oct 2008 - Jan 2010NGO on the microcredit field. 400 women beneficiaries. Province of Buenos Aires. Design and execution of the Institutional Annual Operating Plan.Establishment of links with the Institution's stakeholders.Leadership and execution of internal and external communication: writing content for various formats: website, networks, brochures and mailing.Media spokesperson. Management of press releases.Organization of training and benefit events.Development of fundraising and accountability strategy: arranging interviews; logistics and operation of the small donations campaign; systematization of procedures and donor databases; drafting of projects and communication pieces related to institutional funding.Leadership, training and supervision of teams.Recruitment and selection of volunteer staff. Design of the volunteer career.HR administration, accounting and legal issues.Manage budgets, reimbursements, payment of salaries. -
General Coordinator At Center Of Social CommitmentPontificia Universidad Católica Argentina Nov 2007 - Dec 2009Organization of workshops on digital tools and organizational management for beneficiaries and management teams of civil society organizations.Creative design of the 1st University Volunteer Program.Coordination of volunteer teams and internships. -
Assistant Professor At Course Of Management In Non Profit OrganizationPontificia Universidad Católica Argentina Feb 2008 - Dec 2008Faculty Of EconomicsAssistant Professor. March 2008 - December 2008.Teaching of curricular content.Responsible for students' development of field work in NGOs.
Macarena Muñoz Molina Skills
Macarena Muñoz Molina Education Details
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Specialization -
Ux Writing -
Digital Marketing -
Integrated Marketing Communications Program -
General English Course -
Social Economy & Local Development -
Bachelor Of Political Science With A Concentration In Political Processes. -
Colegio Santo Tomás De Aquino - Pontificia Universidad Católica ArgentinaHumanistic And Scientific Baccalaureate.
Frequently Asked Questions about Macarena Muñoz Molina
What company does Macarena Muñoz Molina work for?
Macarena Muñoz Molina works for Correo Argentino
What is Macarena Muñoz Molina's role at the current company?
Macarena Muñoz Molina's current role is Gerente de Comunicación Corporativa y Asuntos Internacionales.
What schools did Macarena Muñoz Molina attend?
Macarena Muñoz Molina attended Universidad De 'san Andrés', Coderhouse, Digital House Argentina, Universidad Austral, Buenos Aires, Ef Executive Language Institute, Facultad Latinoamericana De Ciencias Sociales, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires', Colegio Santo Tomás De Aquino - Pontificia Universidad Católica Argentina.
What are some of Macarena Muñoz Molina's interests?
Macarena Muñoz Molina has interest in Social Services, Politics, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Macarena Muñoz Molina known for?
Macarena Muñoz Molina has skills like Microsoft Office, Newsletters, Press Releases, Public Relations, Marketing, International Relations, Advertising, Mentoring, Presentations, Team Leadership, Interviews, Mac Os.
Who are Macarena Muñoz Molina's colleagues?
Macarena Muñoz Molina's colleagues are Mariana Rivero, Eduardo Fabián Da Rosa, Nazareno Figueroa, Maria Cecilia Gimenez, Nahuel Abasolo, Gisella Frechero, Rodrigo Pacheco.
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