Macarena Muñoz Molina

Macarena Muñoz Molina Email and Phone Number

Gerente de Comunicación Corporativa y Asuntos Internacionales @ Correo Argentino
Argentina
Macarena Muñoz Molina's Location
Argentina, Argentina
About Macarena Muñoz Molina

I am a communications and public relations consultant with over 8 years of experience in designing and implementing communication strategies for digital channels. I use UX writing principles and best practices to create and deliver engaging, informative, and relevant content and experiences that connect with the needs and values of the communities I serve.I have also led and coordinated teams and resources for high social impact projects in different sectors and contexts, such as education, culture, and government. I have a master's degree in non-profit/public/organizational management and a strong background in public affairs and reputation management. My mission is to help organizations achieve their communication, institutional relations, and sustainability goals.

Macarena Muñoz Molina's Current Company Details
Correo Argentino

Correo Argentino

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Gerente de Comunicación Corporativa y Asuntos Internacionales
Argentina
Employees:
5665
Macarena Muñoz Molina Work Experience Details
  • Correo Argentino
    Gerente De Comunicación Corporativa Y Asuntos Internacionales
    Correo Argentino
    Argentina
  • Correo Argentino
    Corporate Communications Manager
    Correo Argentino Feb 2024 - Present
  • Freelance
    Communications And Public Relations Consultant
    Freelance Oct 2022 - Mar 2024
    Execution of solutions to communication, institutional relations and sustainability needs.Design, development and implementation of the brand's communication strategy in the different digital channels: audience, content, tone, insights, territories and categories.Comprehensive review of internal and external communication processes, with their corresponding assertive improvements.Design of response protocols for audiences, FAQ scripts for chatbots and comment moderation guide for social networks.Planning and generation of content under UX writing principles for social networks, websites and blogs.Generation of value proposition of linkage map with institutional actors and elaboration of projects based on affinity, interests or common agenda.Generation of proposals for the signing of agreements, linkage and transfer actions with institutional actors.Production of institutional events, product launches, training and/or benefits.Management of the client's budget according to their needs and objectives.Planning of the creative process in scalable stages for its execution in time and form.
  • Gobierno De La Ciudad De Buenos Aires
    Chief Of Cabinet In The General Direction Of Territorial Articulation In The Ministry Of Government.
    Gobierno De La Ciudad De Buenos Aires Oct 2022 - Dec 2023
    Ciudad De Buenos Aires
    Coordination of teams and resources.Strategy definition. Formulation of briefing.Amplification of communication with different areas and creativity for the design of actions and programs that improve the treatment of needs and channeling of responses.
  • Universidad De La Ciudad De Buenos Aires
    Communication Director
    Universidad De La Ciudad De Buenos Aires Feb 2020 - Oct 2022
    Ciudad De Buenos Aires
    Start up of the institutional communication and university outreach area.Signing of agreements and development of linkage and transfer actions with institutional actors.Elaboration and supervision of the communication and digital marketing plan. Digital launching of the institution: creation of websites and social networks.Elaboration and administration of the area's budget. Approval of the creative strategy for content on social networks and websites. Supervision of publications, review of the design of pieces, control of audience moderation protocol. Design of strategies for the launch of training products and learning experiences.Definition of campaigns for social networks.Approval and fine-tuning of the brand manual, style guide, reports, presentations, newsletters, and others.Leadership of the team in charge (5), planning of objectives and activities.
  • Ministerio De Educación Gcba
    Chief Of Cabinet At Undersecretary Of Teaching Career
    Ministerio De Educación Gcba Jan 2019 - Dec 2019
    Ciudad De Buenos Aires
    Coordination of teams and resources (1200 people).Strategy definition. Elaboration of the action plan of the Undersecretariat of Teaching Career and Technical Professional Training.Formulation of briefing.Amplification of communication with various internal and external areas.Supervision of the communications plan.Design of actions to improve the treatment of needs and channeling of responses. Detection of risks and deviations. Follow-up of program execution.
  • Asociación Cristiana De Dirigentes De Empresa
    Communication Officer
    Asociación Cristiana De Dirigentes De Empresa Feb 2017 - Dec 2017
    Argentina
    Development and management of institutional communication.Coordination of the media strategy with the press agency.Strengthening of links with sector institutions.
  • Correo Argentino
    Institutional Relations Manager
    Correo Argentino Jan 2012 - Dec 2015
    Direction of communication campaigns and development of content strategy for brand and product launches.Preparation and implementation of the First Communication Plan 2014-19.Management of institutional image renewal processes and visual identity projects based on interventions in corporate buildings.Coordination of the rebranding action and planning of its national scope.Launching of the first digital marketing strategy in social networks.Drafting of press releases and speeches.Elaboration of briefs.Support to Marketing Management in planning promotional strategies and product presentations.Development of new merchandising business.Representation of the electoral and philatelic service abroad.Execution of 14M budget.Supervision and coordination of a team of 30 employees distributed in 4 heads in charge.
  • Foncap
    Institutional Relations Coordinator
    Foncap Apr 2010 - Feb 2012
    Microcredit field, 100 employees . Billing 20 million.Content development, writing and preparation of briefing for all internal and external communication pieces.Elaboration and coordination of press releases, follow-up of brand mentions in the media.Organization of brand and product launching events.Coordination of press conferences.Signing of agreements and design of training projects.Assistance to the General Management and Board of Directors in public relations and protocol tasks.
  • Organization Of American States
    Electoral Observer
    Organization Of American States 2010 - 2012
    Department For Electoral Cooperation (Oas-Eom)
    International Observer. 2010-2012Observe the electoral process through key aspects such as gender equity, political finance regulations, access to media and the participation of ethnic minorities and vulnerable groups.Periodic reporting on the development of the electoral process, detection of any irregularities or areas of observation, suggestions, recommendations and conclusions.Electoral observation in Mexico's Municipal Election 2012. (Location:AguasCalientes). Electoral observation in Peru's Presidential Election 2011. (Location Junin, Chanchamayo). Electoral observation in Paraguay 2010 ́s Municipal Elections. (Location: Fuerte Olimpo).
  • Universitat D'Alacant
    Research Assistant
    Universitat D'Alacant Jan 2010 - Mar 2010
    Alicante, Spain
    Compilation, transcription, and systematization of in-depth interviews for paper research: Sexual discrimination in advertising agencies. A comparative study between Spain and Argentina. The Project "Sexual discrimination in advertising agencies" was funded by AECID and supported by the AEAP (Spanish Association of Advertising Agencies) of the AAAP (Argentine Association of Advertising Agencies).
  • Asociación Civil Mujeres 2000
    Director Of Institutional Development
    Asociación Civil Mujeres 2000 Oct 2008 - Jan 2010
    NGO on the microcredit field. 400 women beneficiaries. Province of Buenos Aires. Design and execution of the Institutional Annual Operating Plan.Establishment of links with the Institution's stakeholders.Leadership and execution of internal and external communication: writing content for various formats: website, networks, brochures and mailing.Media spokesperson. Management of press releases.Organization of training and benefit events.Development of fundraising and accountability strategy: arranging interviews; logistics and operation of the small donations campaign; systematization of procedures and donor databases; drafting of projects and communication pieces related to institutional funding.Leadership, training and supervision of teams.Recruitment and selection of volunteer staff. Design of the volunteer career.HR administration, accounting and legal issues.Manage budgets, reimbursements, payment of salaries.
  • Pontificia Universidad Católica Argentina
    General Coordinator At Center Of Social Commitment
    Pontificia Universidad Católica Argentina Nov 2007 - Dec 2009
    Organization of workshops on digital tools and organizational management for beneficiaries and management teams of civil society organizations.Creative design of the 1st University Volunteer Program.Coordination of volunteer teams and internships.
  • Pontificia Universidad Católica Argentina
    Assistant Professor At Course Of Management In Non Profit Organization
    Pontificia Universidad Católica Argentina Feb 2008 - Dec 2008
    Faculty Of Economics
    Assistant Professor. March 2008 - December 2008.Teaching of curricular content.Responsible for students' development of field work in NGOs.

Macarena Muñoz Molina Skills

Microsoft Office Newsletters Press Releases Public Relations Marketing International Relations Advertising Mentoring Presentations Team Leadership Interviews Mac Os Strategic Planning Corporate Communications Public Affairs English Social Media Spanish Corporate Strategi Strategic Communications Publi Public Policy Strategic Corporate Philanthropy Internal And External Communications

Macarena Muñoz Molina Education Details

Frequently Asked Questions about Macarena Muñoz Molina

What company does Macarena Muñoz Molina work for?

Macarena Muñoz Molina works for Correo Argentino

What is Macarena Muñoz Molina's role at the current company?

Macarena Muñoz Molina's current role is Gerente de Comunicación Corporativa y Asuntos Internacionales.

What schools did Macarena Muñoz Molina attend?

Macarena Muñoz Molina attended Universidad De 'san Andrés', Coderhouse, Digital House Argentina, Universidad Austral, Buenos Aires, Ef Executive Language Institute, Facultad Latinoamericana De Ciencias Sociales, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires', Colegio Santo Tomás De Aquino - Pontificia Universidad Católica Argentina.

What are some of Macarena Muñoz Molina's interests?

Macarena Muñoz Molina has interest in Social Services, Politics, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Macarena Muñoz Molina known for?

Macarena Muñoz Molina has skills like Microsoft Office, Newsletters, Press Releases, Public Relations, Marketing, International Relations, Advertising, Mentoring, Presentations, Team Leadership, Interviews, Mac Os.

Who are Macarena Muñoz Molina's colleagues?

Macarena Muñoz Molina's colleagues are Mariana Rivero, Eduardo Fabián Da Rosa, Nazareno Figueroa, Maria Cecilia Gimenez, Nahuel Abasolo, Gisella Frechero, Rodrigo Pacheco.

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