Macarena Muñoz Folgueras Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Comunidad De Madrid, España

Responsable de Comunicación | Madrid, España Sustitución de la baja por maternidad.- Elaboración, diseño y ejecución del Plan Anual de Comunicación para Europa, Australia y EMEA. Definir los mensajes estratégicos, posicionar la actividad fotovoltaica y de almacenamiento como buque insignia.- Comunicación y relación con los medios de comunicación y asociaciones: gestionar la comunicación con los medios relevantes (notas de prensa así como la relación con las asociaciones).- Integración con Applus+: coordinación de la relación de comunicaciones.- Comunicaciones internas: Boletín de noticias, correo electrónico mensual de bienvenida a los nuevos empleados, correo electrónico semanal sobre publicaciones en RRSS, jornada de "puertas abiertas", boletín interno con proyectos destacados por área (trimestral), Ayuntamiento, actividad de team building.- Eventos: Sectoriales organizados por las Asociaciones: Foro Solar UNEF & Intersolar Summit Spain, Genera y Energyear. Eventos organizados por medios de comunicación.- Redes Sociales Corporativas (LinkedIn, Twitter) definir estrategia, gestión de contenidos y reposicionamiento.

Madrid

Reporting to President and CEO• Design and elaboration of Corporate website in English and Spanish.• Organization of Virtual Arcano Investors Day 2020, 1000 attendees• Elaboration, design and execution of the Annual Marketing and Communication Plan (€600k)• Corporate Social Networks (LinkedIn, Twitter) management content and repositioning• Corporate Stylebook. Coordination of narrative and marketing materials• Organization of panels and events, participation as panelists in conferences and third-party events in Europe. Own client events (Investors Day, thematic webinars, Annual Meetings, sector or product breakfasts, speaker series, etc.).• Internal Communications: Design an onboarding plan for new employees, encourage team building, the use of digital channels, organize monthly internal Breakfasts, measure the level of internal communication.• Communication and relationship with media and associations: managing the communications of the different investment strategies with the relevant media (press releases as well as the relationship with associations).• Maintenance and exploitation of synergies via CRM: promote and manage the permanent updating of contacts, initiatives, and opportunities. Follow-up of placement campaigns.

Mexico City Area, Mexico

While on voluntary leave for four years as an expatriate partner in Mexico City, focused on digital marketing and obtained a Master’s Degree, Web Analytics, Usability and User Experience, with heavy focus on:• Social Media and media strategies• Lead Generation & Inbound Marketing• Traffic campaigns

Madrid Y Alrededores, España

Developed a multi-channel marketing strategy and served as liaison between German headquarters and the Spanish and Portuguese markets. Led innovative B2B and B2C lead-generation, CRM and public relations programs across all distribution channels (wealth management, institutional sales, retail banking).

Madrid Area, Spain

Collaborated with the sales and marketing departments to promote strategic client relationships, including creation of business. Continuous customer prospection, including proper follow-up. Managed media agency and press relationships.

Master'S Degree - Web Analytics, Usability And User Experience (Ux)

Diplomatura En Turismo

Education record

Diplomatura En Turismo