Taking advantage of this dynamic creative start, powered by observation and connection with nature wisdom, together with my friend and associate Sofía Juárez, we started writing a new story about how we help to co-create your visual branding. FOUNDATIONSputting imagination to the service of creation: flexibility + methods + consistency + fluency + empathy + intuition + conscious time for boosting creativityfinding wealth on diversity & inclusion: respect for all creatures & creation social impact: combinations, relations, lateral thinking and restructuration for reality transformationinspiration & genuine expression: communication with intention of expansion facilitating and nurturing environments to co-create in a proliferative and collaborative waymake the intangible tangible and attainable with original, relevant and disruptive results on constantly changing environmentsBY DOINGbranding + 360° Marketing digital marketing B2B B2Cpublic relations & project managementcommunity mgmt B2B strategy, sales targeting and leads international markets developmentinsights & attributesmetrics & performancedigital channels segmentation & optimizationweb design PROJECTSfood & nutritional coaching

A new adventure began by developing and integrating business with ITL group, argentinean holding of Exolgan Container Terminal - at Dock Sud in Buenos Aires; Exologística - with logistics parks PLEE + PLS in Buenos Aires operating national warehousing and distribution, DFI - Integrated Bonded Warehouse in Avellaneda; and LPI as the real estate company of the group for logistics infrastructure development. In this role, I multitasked between maintaining and developing new clients, with focus on DFI bonded warehousing services. I learnt everything about export consolidation services with commodities markets (fruits, minerals, grains and cereals), creating audiovisual content in LinkedIn for their respective campaigns. I proactively participated in the developing of de-consolidation service for FCL and LCL imports. Together with the PM and Sponsor of the project, we designed billing items for system start up, provide proper market intelligence in addition to go-to-market strategy targeting the biggest consolidators operating in Argentina. 2021 was a critical year for logistics worldwide, post covid-19 pandemic the global supply chain was disrupted by huge delays on maritime transport and port congestions. Handling stress and critical operations on a daily basis triggered my anxiety disorder again – this time with a deeper crisis. But with remarkable lessons, I felt supported by my co-worker and natural leader of the team Betiana Luján – who coached me to go through this and also to acknowledge that it was time to take care of my mental health. I took my medical license, after 6 months of treatment with my therapist and psychiatrist and moving from Buenos Aires to Cordoba with my family, I finally recovered balance in my life. As a result of this alchemical transformation, with strength and resilience I decided it was time to move forward to the life I always wanted – moving to a foreign country to start again, connecting with nature and my creative abilities.

After looking for new opportunities in Buenos Aires, I got to know César Speratti from Crane Worldwide Logistics Argentina. And a new an unexpected milestone came in; I became a Sales Manager. And it has been an incredible adventure of continuing growth, overcoming personal and professional challenges. Few months after starting to work in Crane I was diagnosed with GAD (generalized anxiety disorder), and thanks to the support of my co-workers, family and friends I could transcend it and achieve the most remarkable results in my career so far. Crane Worldwide Logistics is a mid-size private company based in Houston, specialized in value added services. I added to my background in freight forwarding what I consider the most exciting and complex part of logistics: customs brokerage and trade services, warehousing, distribution, project cargoes. By listening with the intent of learning – one of Crane’s core values – I developed business with my team closing important projects on 2020: by giving customs brokerage and trade services to the awarded company in Argentina to import and install the 6th fiber optic submarine cable which duplicates Internet capabilities for the country, cleared in 72 hours challenging covid-19 pandemic delays. By implementing and operating in agrochemicals peak season a contract of warehousing and distribution for a top company of this industry. 2020 also led us to develop a new industry in our customs brokerage portfolio, pharma. Also implemented during covid-19 pandemic, reaching their KPIs after 2 months operating which gave us the chance to get specialization on a brand new niche: biological samples logistics, helping client’s patients to have full visibility of their samples and results to start a treatment for a previous complex diagnose. We learnt to manage marketing campaigns on LinkedIn and create content, to accelerate selling with the support of our corporate team. And keeps going! Thanks to People, Service & Technology #TheCraneWay

Since I had a regional report line at Miami, and by starting to develop client’s relationships part time, I was promoted to a Trade Lane Development role working on the US trade lane key accounts and maintaining and developing a portfolio of current and potential customers. I worked closely with regional and global functions to develop new industries and markets for this trade lane, also learning across my colleagues to sell Europe, Asia and Intra Latam trade lanes as well. This is how I learnt to plan strategically with different work teams worldwide to achieve my sales KPIs, by designing, implementing and controlling my contribution to the station budget. One of the last challenges was to develop and promote selling of LCL product including import bonded warehouse in Argentina. 5 years after developing different tasks and skills in Panalpina, I founded necessary to master my hunting profile as salesperson and accompany my enthusiasm for developing new products and markets.

After 2 years of great performance as Customer Service and by attending one of the Sales Manager top clients, I received an offer as career plan to move to Buenos Aires as part of the Sales Team. At that moment I've already ended my studies in foreign trade - only my thesis was pending so I took this exciting chance to work in a different environment and mostly interact with bigger groups since I was used to work with very reduced teams in my former jobs. I would take this as a “before and after” experience, since I was on my own, leaving my comfort zone in a new city, something that was incredibly nice due to the amazing people and friends that I met in Panalpina and I keep connected until today. I started with diverse tasks reaching more than one position at the beginning - such as being responsible for the business implementation of target, global and strategic accounts, mostly from Automotive Industry and taking advantage of the Customer Service experience I had. Then I took the full time role of Tender Management Analyst for Argentina and Uruguay which was interesting because I had full interaction with Product (air, ocean, overland, customs brokerage and contract logistics) and the Sales Team (local, regional and global) to analyze and develop strategies for local, global and regional BIDs delivering solutions based on corporate products.

Going “back to basics” I proposed myself to get into a bigger logistics player. After being recommended by one of their clients, I took the full-time role as Customer Service in Cordoba Branch, while I was finishing my studies in UNVM to get my degree on International Commerce. I started working with Alejandra Cinelli who was the Branch Manager, she helped me to get all the necessary skills to work and develop my capabilities inside a multinational corporation. Few months after starting I was already handling import/export and local logistics of the complete client portfolio for Automotive Industry, achieving the 98% of their KPIs for productive and non-productive supplies. This helped me being focused on the analytics perspective and results driven as well. I was responsible of retaining and develop those clients jointly with Alejandra and the Sales Team from Buenos Aires headquarters. I learnt to control costs accuracy and business profitability, and delivering quarter, semestral and annual business review to top clients.

After finishing my studies in ISCE I took this opportunity which I found interesting to have a full picture of how foreign trade works in Argentina, from an importer / exporter company perspective within the supply chain. I started working with Natacha Leroux and Mariano Juarez, both with extended experience in international trade and logistics for retail and hi-tech companies. In this case, Etercor has distribution licenses for top telecom and hi-tech companies, also operating in Tierra del Fuego for air-conditioner equipment assembly. I collaborated on the logistics supplies follow up for this facility and learned pretty much about the extensive and complex interventions for foreign trade on hi-tech industry specifically. I had to control all the import and export needed documents for products clearance in Argentina, interact with freight forwarders, customs brokers, banks and governmental authorities involved for import licenses and third organisms’ interventions as well. I did the follow up of the electrical safety process for each product and I was also responsible for the international payments to vendors: wire transfers, letters of credit according to BCRA, AFIP and DGA regulations. Being on "client's side" was a great experience to understand and improve timelines on the interactions with all the participants on the supply chain. But still, I found out that what I enjoy the most is helping with logistics and provide service to diverse industries with different necessities.

This was the first work experience in my career. I started working with Matías Rocha and Marcelo García when I was on my second year in college at ISCE. Thanks to the recommendation of my teachers and by applying through ISCE ’Job Portal I started as a trainee, shortly taking the Import and Export Customer Service role. Marcelo and Matías are former TNT and Centauro that decided to launch their own freight forwarding agency (ATIS in that moment) representing Shipway as their branch in Córdoba. They taught me everything about international logistics: how to coordinate ocean, air, overland and multimodal transport, to develop soft skills needed for customer service, to understand the diverse trade lanes and agents involved in our operations and attend end-to-end logistics demands for industries such as pharma, agricultural machinery, retail, mining, complex project cargoes as well. I learnt to be focused on the details and give full counselling not only in logistics but also customs brokerage and international markets development.