María Carolina Bahamón López Email and Phone Number
Master’s degree with Honors in Neuromarketing at OBS Business School and University of Barcelona. Business Administration at Colegio de Estudios Superiores de Administración – CESA (Bogota, Colombia). Almost 11 years of experience in Marketing within the sectors of entertainment, audiovisual content, and Influencer Marketing. Experience and passion for creating, leading, and executing from start to finish 360° brand/content marketing campaigns. My good interpersonal relations stand out, along with my creativity, initiative, and negotiation. Fluent in English, French knowledge, and Spanish native speaker.
Warner Bros. Discovery
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Marketing LeadWarner Bros. Discovery Jan 2023 - PresentBogotá, Capital District, Colombia- Development, execution, and monitoring of 360 brand paid and organic campaigns for Max within all Latam markets.- Responsible for the complete cross-promotion strategy of brand and content for streaming in linear channels. - Responsible for all the awards campaigns for Max.- Development, execution, and monitoring of Influencer Marketing strategies for all the area's campaigns.- Teamwork with Content for Streaming and Lineal Channels areas. - Teamwork with Trade Marketing area. -
Directora De Cuentas Y Pr RegionalClout - Central De Influenciadores Nov 2022 - Dec 2022Bogotá, Distrito Capital, Colombia- Lead relationship and negotiation processes with talents for client campaigns.- Lead Clout brand strategy in front of influencers, opinion leaders, content creators, and clients in all LATAM countries.- Develop, execute, and monitor strategies and campaigns with Influencers for key clients of the company.- Responsible for regional business unit billing. - Develop profile proposals (influencers) according to the needs of the brand and the proposed strategy.- Lead and manage a work team, with goal achievement. - Expand our client portfolio -
Directora De Pr De Cuentas RegionalesClout - Central De Influenciadores May 2022 - Nov 2022Bogotá, Capital District, Colombia -
Directora De Marketing E InfluencersTellscore Colombia May 2021 - May 2022Bogotá, Distrito Capital, Colombia- Strategies for influencer recruitment and engagement.-Lead relationship and negotiation processes with talents for client campaigns.- Strategies development and implementation to position Tellscore in the Influencer Marketing industry.- Direct support to the commercial area by attracting influencers and monitoring campaigns with clients.- Strategies and control of the brand's social networks, email marketing, and web page.- Designated speaker for talks, conferences, or training for influencers or Digital Marketing events- Control of creative and PR agencies -
Marketing Coordinator In-Home General Entertainment For ColombiaThe Walt Disney Company Oct 2019 - Apr 2021Bogotá, Dc, Colombia- Planning and execution of campaign budget for Premium and Pay TV channels.- Creation and execution of marketing strategies for the launch of new series, movies, lifestyle content, and sporting events.- Strategy and follow-up in the rebrand campaign from FOX to STAR.- Development of digital strategies for ESPN Talents and paid/organic influencers of Disney campaigns in Colombia and Ecuador.- Follow up and control of PR, media, and creative agencies.- Teamwork with Trade Marketing area to implement content incentives for clients, agencies, and TV advertisers.- Logistics, development, and execution of PR and corporate events.- ESPN Tournament logistics and execution. -
Marketing CoordinatorFox Networks Group Oct 2017 - Oct 2019Bogotá, Bogotá D.C. Department, Colombia- General campaign coordination for the launch of series, movies, and events for entertainment channels.- Development of strategies to promote subscription to Premium content.- Development of alliances to leverage the communication of the content and brands of the channels.- Logistics and execution of events for press, influencers, and corporations- Management and monitoring of PR, media, and creative agencies- Fox Sports Tournament logistics and execution. -
Marketing AnalystCine Colombia Mar 2015 - Oct 2017Bogotá D.C., Colombia- CRM control and creation of strategies for its evolution.- Communication strategies to support ticket sales.- Strategic support for development, communication, and special events sales for Primera Fila.- In charge of the brand’s billboards in shopping centers nationwide.- Responsible for the logistics and development of events and fairs sponsored by Cine Colombia (ARTBO, Feria del Millón, ALMAX, FICCI, International Music Festival in Cartagena. Book Fair, among others).- Ruta 90 launch and execution. -
TraineeKimberly-Clark Dec 2013 - Dec 2014Bogotá, Distrito Capital, Colombia- Support for Brand Trade Activators.- Support CRM implementation- National events logistics and execution.- Follow up advertising and digital agencies.- Pilot Test development for new products
María Carolina Bahamón López Education Details
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Neuromarketing -
Business Administration And Management, General
Frequently Asked Questions about María Carolina Bahamón López
What company does María Carolina Bahamón López work for?
María Carolina Bahamón López works for Warner Bros. Discovery
What is María Carolina Bahamón López's role at the current company?
María Carolina Bahamón López's current role is Brand & Content Marketing l Neuromarketing Master's Degree l Influencer Marketing l Entertainment.
What schools did María Carolina Bahamón López attend?
María Carolina Bahamón López attended Obs Business School, Ie Business School, Colegio De Estudios Superiores De Administración.
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