Marco Alberto Cavallini Email & Phone Number

Spain

After a year working on the design and communication for Estal, I was promoted to lead and develop the Make a Mark project, a cutting-edge platform created to push the boundaries of innovation, sustainability and design for luxury packaging. Employed by 3 leading global companies that created the project - Avery Dennison, Estal and Leohnard Kurz - I was appointed to manage all aspects of the business unit, from marketing & communication to finance and budgets, managing external suppliers, designers and brands, as well as the internal workflow, events, overall project management and administration, reporting into the general managers and collaborating with the key stakeholders of the 3 companies.Main responsibilities include:Manage and implement strategies and timelines for multi-channel projects, launches and events at global level.Create and implement a reporting process among the three companies to make sure processes are streamlined and agile.Liaise and manage relations with participating designers and external suppliersEnsure sustainable practices are always implemented and respected.Creation of communication campaigns and press releases.Set and implement guidelines of luxury standards for the display, shipping, handling and storage of sample bottles and display material.Multi-language daily interactions, translation and support for ad hoc territory-led campaigns and public relations. Measure the effectiveness of events and actions through analysis, ROI, and track-progress of projects.Create sponsoring campaigns and manage project sponsors.Content and assets creation for external and internal communication as well as marketing and events collateral.Orchestrate the overall production and curate standards of materials while procuring best prices with producers, look after the roll-outs with the external agencies, manage shows and events with strategic support teams.

España

Working within the Marketing department of this established packaging brand providing innovation and premium industry-leading solutions B2B, my main duties include:Designing artworks for printed, web and social communication, set design, as well as large-scale graphics for events, advertising and trade-fair stands. Developing the visual identity for the brand and establishing its conjugations applied to any sort of media or 3D environment. Creating and launching newsletters, curating the design, strategy and post-analysis. Translating all copy texts from ES to EN / IT / FR and checking any external translations for the team. Generating detailed briefings for external design agencies to support in the creation of renders and other visual content. Setting the guidelines for the visual merchandising and display strategy of sample bottles and packaging solutions for showroom and trade-fairs. Leading and managing the Spirits & Beverages sector from an overall marketing perspective, acting as a product manager within the team. Reporting into and collaboratiing with the Marketing Director for the brand. Supporting the other departments such as HR, Sales, Logistics and Projects on special tasks or design needs.Implementing the decor and interior design of the showroom and offices.

Figueres, Cataluña, España

Responsible for the marketing and communication of the brand.Create visual and written content across different media such as design, photography, video and stop-motion. Work hand in hand with the creative director and founder of the brand to set the overall marketing strategy, image and creative handwriting, and to work on the development of new product and packaging.Work with the Art director on graphic design tasks, post-production and retouching as well as production of sets and photoshoots.Look after the retail part of the business creating window displays, in-store VM and guidelines. Design of documents and other HR and PR material for internal and external communication. Managing and producing all copywriting, translations while searching for inspiration and offering trend reports. Support with logistics and directly managing external suppliers, consultants and influencers. Look after the social media channels both strategically and actively creating content and copywriting.Keep the budget for the creative department. Organise and manage special projects, events and partnerships.

Girona

Planning of furniture and interior solutions at the 'IKEA Diseña' store and planning studio based in Girona.Design service, customer service, sales, appointment and order management, cash operations, collection and post-sale.Use of 3D design software such as SketchUp and other internal programs to plan and visualize interiors tailored to clients.Work by objectives, KPIs and with a personal client portfolio.Management of sales reports and budgets, improvement of operations and routines, office work and customer service in the store.

Online

Responsible for the overall artistic direction and the creation of website, photography, social media content and advertising material for a startup fashion brand working with recycled fabrics and supporting sustainable fashion.

Parma Area, Italy

Responsible for the artistic direction for the company.Looking after all graphic design for print and web, photography including post-production and retouching as well as production of sets for photoshoots in-house.Looking after the social media channels both strategically and actively creating content and copywriting.Working directly with clients on special projects and point of contact for partnerships with other brands.Collaborating directly with the Founder and CEO to set the overall direction.

London, United Kingdom

Responsibile for the creation of window displays, props and graphics while curating and managing multi-channel marketing campaigns for two luxury niche perfume brands, Penhaligon’s and L'Artisan Parfumeur, part of the division Perfumers 1870 owned by the Puig Group.Reporting into the global marketing director, conceiving end executing retail design projects, from concept design to development and production of visual campaigns on a global scale.Leading the Creative team, managing external suppliers and artists, while collaborating with store design, project managers, marketing, NPD, wholesale and retail teams.Researching creative trends and conducting competitor analysis, creating mood boards and concept sketches, set and prop designing in 2D and 3D, creating assets for windows, print, pop-ups and shoots and give creative direction to the campaigns and new product launches globally.Attending stakeholders meetings and regularly pitch ideas and designs to CEO and key directors.Leading, briefing and nurturing the graphic designers in support of assets creation and supporting with the creative workflow management.

London, United Kingdom

• Working with the Creative Director, as part of the creative management team, to develop the seasonal art direction and manage the creative team.• Ensure the successful delivery of the brand creative strategy in store, through windows, VM treatments, and design applications for 260 stores across the UK and over 80 stores internationally.• Work closely with the Flagship VM Manager to ensure the strongest visual proposition possible in flagship stores.• Work closely with the Visual Communications Manager to ensure the creative strategy is communicated appropriately across the business.• Maintaining established communication channels with Area Managers, Central Retail Operations team and other stakeholders to ensure consistency of message across the brand.• Liaising with the marketing and press departments for conception to design and installation of events and conferences both in-store and for external venues.• Design and develop bespoke flagship window schemes• Present and feedback ideas gathered from external research, fairs and inspirational travels with the intention of incorporating new elements in-store and giving a cool hunting service to the creative and design teams.• Demonstrate an understanding of product development and range planning and work closely with the buying team.• Working with the Store Design team to shape and develop new fixtures, concepts and shop-fits to ensure the brands continually moves forward.• Liaising with International partners on store layout and design and organise overseas visits.• Presenting creative ideas, solutions and concepts to Board and CEO.

London, United Kingdom

• Responsible for all visuals aspects of the company, from window displays concept and design to VM team management and creation, communication and training of new guidelines to store staff.• Create retail stores elevations to plan final display layout for each season as a pilot guide for field visual merchandisers to implement.• Come up with new and artistic monthly concepts for effective window displays and special installations.• Professionally design technical decks for window displays, new fixtures and POS and coordinate with contractors for manufacturing.• Take part in the VM team selection attending interviews and discussing right candidates with HR department.• Supervise, organise and motivate field visual merchandisers and mentor VM interns.• Manage budget details allocations and work within margins, maximising value of money spent in each area of the department.• Liaise with UK and US retail directors to maximize sales potential, training, weekly sales review and in-store communication.• Work with PR and marketing departments in order to design and implement visuals for press presentations and special events.• Plan and organize new store openings and refurbishing of retail and wholesale accounts globally supporting the stores development team from concept design with architecture companies to final implementation.• Liaise with the merchandising department in order to help planning product allocation for retail and wholesale stores and create visual range plans.• Coordinate with product design and development team in order to give input for new collection ideas and fashion/commercial trends.• Work closely with senior vice president and creative director in order to make sure the highest standards and company requirements are always met.• Travel to New York and Hong Kong every season to set-up and attend new collection press presentations, new openings, wholesale buying appointments and special events.

London, United Kingdom

• Conceiving and supervising the construction of window displays and displays for promotional events.• Training merchandising ideas, concepts and procedures to sales personnel and other Visual Merchandisers in the team.• Responsible for the in store merchandising of London Marc Jacobs, Marc by Marc Jacobs and a total of 23 corporate concessions in the UK’s major department stores.• Supervising budget details to properly procure and purchase all merchandising material from the appropriate resources.• Liaising with sales director to maximize sales potential of merchandise.• Corresponding with New York and Paris offices with weekly reports detailing changes and new concepts.• Production of pilot VM monthly booklets for the stores and concessions in order to maintain consistent worldwide merchandising.• Researching competitors windows in order to have a general view of what’s on the market and draw inspiration for future concepts.• Assisting in the opening of new stores in Europe.• Updating and developing the brand’s extranet from the VM point of view.

Barcelona, Spain

• Served as a primary experience within the visual merchandising role, where I learnt the basis of the job and attended monthly trainings in order to gain even more skills and techniques while working in a very fast-paced environment.• Duties included looking after the indoor display and windows according to strictly driven corporate guidelines, maintain the VM throughout the day while assisting customers.

Milan, Italy

• As a part-time sales associate in the brand’s flagship store I made my way in the world of retail, while completing my studies.• Duties included helping customers in the boutique keeping contacts with them and assisting the VM team with the set-up of new windows and concepts.