Macarena Zañartu Email & Phone Number

Santiago, CL

Chile

Chile

• I lead a talented UX team at NotCo, pioneering the design process for AI platforms utilized in developing innovative plant-based products, navigating uncharted territories in the food tech industry.
• Along with my team, we develop and execute a strategic roadmap for UX design, aligning with NotCo's mission to disrupt traditional food production processes and promote sustainability, while adapting to the unique.
• I lead the recruitment and hiring process for the UX team, selecting individuals capable of thriving in a dynamic environment and collaborating effectively with food scientists, developers, chefs, ML engineers, and.
• Established a robust feedback process, leveraging insights from internal users including food scientists, developers, and chefs, to iteratively improve the AI platform and deliver solutions tailored to their unique.
• I get to collaborate closely with cross-functional teams to ensure seamless integration of the AI platform into NotCo's product development process, fostering innovation and optimizing efficiency across the organization.
• Implemented user-centric design methodologies, utilizing user research and feedback to drive iterative improvements and create intuitive, user-friendly experiences for internal stakeholders and end-users alike.

Chile

• Directed a third of the UX team, overseeing the design and optimization of digital apps and experiences for internal tools, directly impacting customer operations.
• Played a pivotal role in structuring the strategy for UX research, leveraging insights to inform product development and drive business objectives.
• Was part of hiring efforts for both the UX and UX research teams, ensuring the recruitment of top talent aligned with the company's strategic goals and values.
• Collaborated cross-functionally to integrate user-centric design principles into product development processes, fostering a culture of innovation and continuous improvement.
• Promoted a data-driven approach to UX design, leveraging analytics and user feedback to inform decision-making and drive measurable results.
• Acted as a mentor and coach to team members, fostering their professional development and growth within the organization.

Santiago, Región Metropolitana De Santiago, Chile

• Collaborated with startups for a year to gain hands on experience after years of leading UX teams. Also wanted to explore a different pace environment and diverse industries to define where I wanted to go.
• Collaborated with them to design an inclusive online platform that provides sensitive information and tailored tourism packages.
• Led the UX design process, ensuring the platform's accessibility and usability for individuals with restricted mobility, while also enhancing the overall user experience for all users.
• Worked closely with the team and customers to understand the unique needs and challenges of the target audience, incorporating user research insights to inform design decisions.Customer 2:Shippter: Chilean startup in.
• Executed the user research and design process to transform the traditional, manual process of forwarding into a streamlined and user-friendly experience, comparable to purchasing a flight ticket online.
• Collaborated closely with the team and other startups to identify pain points and opportunities within the industry, translating insights into actionable design solutions that enhance efficiency and.

Chile

• Supported the regional design team by guiding Countries teams in global projects, ensuring alignment with global design standards and promoting consistency in the user experience across regions.
• Facilitated cross-functional collaboration and knowledge sharing among regional design teams, fostering a culture of continuous improvement and innovation in global design initiatives.

Santiago, Chile

• Led and built a dynamic team tasked with designing the customer's private website and transactional app, driving impactful user experiences from conception to implementation.
• Initially part of the Digital Factory (Agile Scrum teams), demonstrated the value of UX in early project stages, leading to a transition to the Customer's Solutions Division where we played a pivotal role in shaping.
• Collaborated closely with cross-functional teams to ensure alignment between design solutions and business objectives, contributing HTML and CSS files for developers and research insights to inform decision-making.
• Implemented a rigorous user testing process for all design deliverables, ensuring that every solution was validated and optimized for user satisfaction and effectiveness.
• Contributed to global projects as a member of the Global Design Team, leveraging collaboration and sharing best practices to drive consistency and excellence in design solutions across regions and projects.

Santiago, Chile.

• Collaborated with a multidisciplinary team on the design of product support solutions for broadband internet services, aiming to empower customers to troubleshoot and resolve issues independently.
• Led the design process for a desktop tool designed to streamline the customer support experience, enabling users to find solutions to broadband problems without the need to contact the company's contact center.
• Designed the digital experiences for the first digital store for the company, including the self service totems and service simulator screens.

Greater New York City Area

• Completed a 10-week immersive program at General Assembly in New York, gaining comprehensive knowledge and hands-on experience in UX design.
• Participated in five projects throughout the program, including three individual projects and two group projects, to develop a diverse portfolio of UX design work.
• Applied learned tools and methodologies to real-world scenarios, culminating in a final project with The Dating Ring, a dating website, where our team collaborated to design and improve the user experience.
• Conducted user research, created wireframes and prototypes, and iterated on design solutions based on feedback and insights gathered throughout the project.
• Presented project outcomes and recommendations to stakeholders, demonstrating the application of UX principles and methodologies to address real-world challenges and drive positive outcomes for the client.

Santiago, Chile

• Founded and launched my own company as an exploration exercise, seeking to apply acquired tools and knowledge while gaining firsthand experience in entrepreneurship and business operations.
• Paused company operations upon acceptance into General Assembly's program, transitioning focus to pursue a career in UX design and further develop skills and expertise in the field.

Santiago, Chile.

• Defined the content of a program for entrepreneurs, overseeing curriculum development and ensuring alignment with program objectives and participant needs.
• Led the recruitment and training of instructors for the program, selecting individuals with expertise in entrepreneurship and effective teaching abilities.
• Gained valuable experience in entrepreneurship and team working dynamics, deepening understanding of business principles and collaborative processes.
• Recognized the desire to further pursue interests in design and put learned skills into practice, leading to the decision to transition away from ASECH and explore opportunities aligned with degree and career.

Ux Designer, User Experience Design

Master'S Degree, Advanced Design

Bachelor'S Degree, Strategic Design