Mac Blair Email & Phone Number

- Manage a roster of 10+ clients on the Growth Plan, a 12-month engagement tailored for newsrooms who are ready to jumpstart their reader revenue programs- Conduct audits and provide campaign support for Growth Plan clients, including analyzing and providing optimization strategies for improved newsletter engagement and CTA performance- Act as product owner for our client-facing metrics dashboard and work with the consulting, success and product teams to create dashboards that provide at-a-glance insights into the health of client membership programs- Work with the success team to provide outstanding customer support for RevEngine and Core clients- Collaborate with executive and product teams on bespoke landscape analyses and data projects

– Serve as the leading product expert on the Success Team and brings empathy, curiosity, and product thinking to our work and the organization– Advocate for the latest best practices in news product development, including UX and accessibility– Contribute to audits and collaborate across teams to document and recommend best practices– Lead product-specific modules and training for SaaS clients– Help identify clients primed for audience or membership work– Provide all-encompassing support to a set group of Standard and Software clients– Conduct news-product-specific audits for all clients as requested– Work across teams on data-driven initiatives and projects

- Consult with newsrooms from launch and beyond on membership and audience growth and retention- Foster relationships with a client roster of more than 40 local, regional, national and international news organizations- Synthesize and analyze data from sources across the company in search of takeaways that will bolster revenue and steward loyalty from readers- Collaborate among internal teams to reach effective client solutions- Onboard new clients onto the News Revenue Hub tech stack- Assist project managers and directors with client deliverables and projects as needed

Remote

- Design, build and maintain agwaterdesk.org- Craft posts and strategy for the Ag & Water Desk's digital presence, including Twitter, Instagram, Facebook and a newsletter- Create branding materials for the Ag & Water Desk, including a logo and social media graphics

Remote

- Spearheaded TikTok presence for IRE & NICAR by planning, producing and posting short, informational videos, and studying platform trends to create lighter content for the #media niche- Produced Quick Hits newsletter, which sent to more than 20,000 inboxes bi-weekly- Designed logos and branding materials for NICAR21, IRE21 and NICAR22 virtual conferences, as well as the DBEI Symposium, IRE's first-ever diversity and inclusion event focusing on the investigative journalism community- Moderated sessions at all aforementioned virtual conferences- Crafted marketing plans for bootcamps, workshops and financial aid opportunities, including social media promotions and communicating with external stakeholders- Fact-checked articles written for "The IRE Journal," published quarterly- Aided the editorial director with duties as needed, including the creation of promotional graphics, maintaining IRE's online job center and posting to social media

New York City Metropolitan Area

New York, New York, United States

- Set up, write and revise materials for graduate-level Interaction Design and The Design Process courses- Aid professor in converting course activities to be compatible with remote learning due to COVID-19- Observe the translation of object metadata among Adobe Creative Suite applications - Analyze findings and create best practices for artist workflows- Use Perl to convert certain metadata into a workable, readable table

New York, New York, United States

- Build, design and maintain program website- Create marketing materials such as posters, emails, e-flyers and press releases

Columbia, Missouri

- Led and trained more than 20 digital editors over 14 months- Managed all assets and style principles of voxmagazine.com- Strategized daily social media promotion of articles and organizedspecial event coverage on Twitter, Facebook, Instagram and Snapchat- Upheld production workflow by collaborating with reporters, editors andmultimedia editors to guide online story designs- Moderated comments, messages and replies across all of Vox Magazine’sonline platforms- Installed unique web design elements for feature stories and eventcoverage

Columbia, Missouri Area

- Pitched weekly article ideas in the Eat + Drink department for freelancersand staff writers to pick up- Collaborated with art directors, photographers and subjects to plan andproduce photoshoots- Fact-checked and edited feature and department stories- Wrote and edited cover and front-of-book copy

Columbia, Missouri

As Digital Managing Editor at Vox, I also served as a teaching assistant to the Magazines Across Platforms class, in which students learn how magazine media content is created and shared online.

Columbia, Missouri

- Pitched, reported, wrote and photographed online-exclusive articles forthe Arts & Books department- Collaborated with designers and digital managing editor to produce print-firstcontent for voxmagazine.com- Wrote and produced social media content for Twitter, Facebook, Instagramand Snapchat- Compiled analytics reports with Parse.ly and Google Analytics- Initiated the use of Instagram takeovers to strengthen bonds with localorganizations and brands

Brussels, Belgium

- Wrote posts for and live-tweeted breaking news on POLITICO Europe’sTwitter and Facebook accounts- Pitched and produced special event coverage for Twitter and Facebook- Laid out magazine pages that included stories originally from the website- Researched and edited wire photos for print and online- Trimmed stories and blurbs for the magazine- Kept an eye on analytics and filed weekly reports with Chartbeat andGoogle Analytics

Columbia, Missouri

Content creator for MizzouRec, contributing and pitching ideas for blog articles and social media campaigns, as well as writing pieces and copy for MizzouRec NATION Magazine.

Columbia, Missouri Area

Photographer on the MizzouRec Creative Team. Work with audience engagement specialists and designers in promoting the vision of the Rec on social media and in the facility day in and day out.

Columbia, Missouri

• Reported, wrote and fact-checked general assignment stories• Photographed subjects as needed• Took on assignment as a stringer for New York Daily News

University Of Missouri

Managing sports writers and article pitches relevant to all things black and gold.

Master Of Arts - Ma, Media Studies, 4.0

Research: New media design and its relation to news. This degree program is federally certified as STEM.

Bachelor'S Degree, Journalism

Digital Magazine Editing