I'm a sales and marketing guy with over 30 years of experience in the tech industry. I've spent the past 15 years becoming one of the top experts in how to quickly elevate a website's rankings through effective search engine optimization (SEO) strategies. Currently, I am raising a child on the Adriatic coast across the water from Italy, after having spent 14 years in Kherson, Ukraine. My career began in the Reagan era in the U.S. Army as a Russian and German translator stationed in Augsburg and West Berlin, Germany. I was one of the first people to use the nascent DARPANET, which would later evolve into the internet we know today. I had learned Russian at the venerable Presideo of Monterey, California.After military service (DD214 available), I joined the United Nations in 1988 as the Archives Manager for the Security Council. My language skills and ability to work with the ambassadors and embassies of 15 countries per month proved invaluable as I helped introduce newly invented word processors to streamline the resolution drafting process.From 1989 to 1991, I earned an MBA from the University of Toronto, specializing in industrial sales and interning at an IT company in Germany. This led to roles as the European Sales Manager for Cogent Data Technologies (high end Ethernet cards) and PBC Technologies (high end machine bearings). In between I was the founder of YourGrocer, an early online grocery delivery service in the New York metropolitan area that I sold in 1999 for $500,000.The experience in sales and technology involved being an early adopter of the practice of SEO, which led in 2009 to my becoming the VP of Sales for WebCEO, one of the top 5 leaders in the development of White Label SEO Platforms. Over the past 15 years, I've honed my skills for quickly improving website rankings through innovative SEO tactics, and that's why I've been sought-after for consulting and speaking in the digital marketing space.
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Vp Of SalesWebceo LlcBudva, Me -
Vp Of SalesWebceo Llc Feb 2009 - PresentLondon Area, United KingdomReporting to the CEO and responsible for growing WebCEO's global sales efforts, I focused mainly on acquiring large white label customers who could sell our SEO tools under their own brand name. Part of my job is to oversee sales representatives and affiliate program members. I spend a few hours per day training corporate teams on the use of the SEO tools, which ends up being an advanced course on SEO best practices overall.Key Responsibilities:Develop and execute the company's sales strategy to meet or exceed quarterly and annual revenue targetsRecruit, train, and manage a high-performing sales team to ensure productivity and goal attainmentFoster strong relationships with key accounts and enterprise-level prospectsProvide expert-level guidance to clients on SEO best practices and how to maximize the value of WebCEO's toolsCollaborate cross-functionally with marketing, product, and customer success to align sales initiativesMonitor industry trends and competitor activity to identify new business opportunitiesReport on the sales pipeline, forecasting, and key performance metrics to executive leadership -
European Sales ManagerPbc Linear Sep 2005 - Jan 2009Munich, Bavaria, GermanyResponsible for driving sales of the company's high-quality linear machine bearings across the industrial machinery market in Europe. I drew from my experience in the 1990s and basing myself again in Munich, Germany, I set out to establish PBC Linear as a leading supplier to major industrial machinery manufacturers throughout the region.Leveraging industry connections and fluency in multiple languages, including German, I was able to quickly identify and secure partnerships with industrial machinery product distributors and system integrators serving the European market. I again based myself in Munich, Germany, which provided easy access to the region's most prominent industrial trade shows and conferences such as the Hannover Messe (famous industrial fair). This allowed me to maintain a constant dialogue with a network of machinery manufacturers, while also showcasing PBC Linear's latest linear bearing solutions at industry events.My work played a crucial role in solidifying PBC Linear's reputation as a premier provider of high-quality linear machine bearings in the European industrial machinery market. -
Company OwnerYourgrocer Jun 1997 - May 2001Elmsford, New York, United StatesIn 1997, I launched NYCGrocer.com which I quickly rebranded as YourGrocer.com. This became one of the pioneering online grocery delivery services. At a time when e-commerce was still in its infancy, I recognized the potential for consumers to order their groceries in bulk online and have them delivered straight to their doorsteps. Our slogan was "the Warehouse Club that Delivers."YourGrocer quickly gained attention for its innovative model and customer-centric approach. In 1998, your company was featured on the popular WNBC television news segment, showcasing how the service worked and the convenience it provided for busy Manhattan customers.The following year, in 1999, YourGrocer caught the eye of The New York Times, which published a glowing article about the startup. The Times piece highlighted my vision for the future of online grocery shopping and praised the seamless user experience on the website.With this high-profile media coverage, YourGrocer established itself as a trailblazer in the emerging e-commerce grocery space. I sold the entire operation to a venture capital firm in Greenwich, CT, for $500,000 in the summer of 1999, which involved rewarding IT partners and investors. My ability to execute on this innovative concept and garner national attention positioned the company as an industry leader in the late 1990s, paving the way for the explosion of online grocery services we see today. In Australia today, the YourGrocer name lives on. -
European Sales Manager For Cogent Ethernet CardsAdaptec Is Now Microsemi Jun 1992 - Mar 1997Milpitas, California, United StatesCogent Data Technologies, later acquired by Adaptec, later acquired by PMC-Sierra, later acquired by Microsemi was one of the leading manufacturers of Ethernet cards in the 1990s. I was the European Sales Manager. At the 1994 CeBIT Fair in Hannover, we introduced the world's first PCI Ethernet card and we were then swamped with business as I had established business with the best IT peripheral distributors in Europe, including Computer 2000 GmbH of Munich, Germany who closed a distribution deal with me at a conference in Monte Carlo in October 1992. The PCI Ethernet card business brought me $20,000 in monthly commissions and salary.Starting with the Adaptec acquisition for $68 Million in 1996, a wave of acquisitions have happened in the Ethernet card business. -
Archives ManagerUnited Nations Sep 1988 - Aug 1989New York, New York, United StatesIn 1988, after ending my time in service with the US Army in Germany, I was appointed as the archives manager for the United Nations Security Council, a prestigious role responsible for overseeing the organization and preservation of the council's critical historical records and documents. I had achieved this position independently, with no help from any US government organization.In this position, I played a vital part in maintaining the integrity and accessibility of the Security Council's archives during a pivotal period in global affairs. As the Cold War was drawing to a close, the Security Council faced increasing demands to provide transparent access to its decision-making processes and historical records.My duties as archives manager involved cataloging, indexing and safeguarding the extensive collection of meeting minutes, resolutions, correspondence and other materials that documented the Security Council's activities. I worked diligently to ensure these archives were meticulously organized and readily available to diplomats from 189 countries. Throughout 1988 and 1989, your professionalism and expertise as the archives manager were vital in upholding the transparency and accountability of the United Nations Security Council during a time of significant global change. Your work laid the foundation for the council's historical records to be better utilized and understood in the decades to come.I was on TV many times. An interesting day at the job was when diplomats from dozens of countries needed to consult my private copy of Salman Rushdie's "The Satanic Verses" in order to condemn the book without buying a copy themselves. -
German And Russian Signals Intelligence OperatorUs Army Mar 1984 - Mar 1988Augsburg, Bavaria, GermanyAs a US soldier during those years, I was stationed in both Augsburg, Germany and Berlin, where I put my language skills in Russian and German to use as a linguist and signals intelligence operator. This was a critical role during the height of the Cold War, as tensions remained high between the United States and the Soviet Union.Part of my duties involved a program where some of us crossed over the Checkpoint Charlie border crossing in Berlin on Sundays to attend tea gatherings with Soviet officers and their families. These Sunday tea sessions were an interesting cultural exchange, not unlike what is depicted in the Elton John song "Nikita." There was an undercurrent of political tension, but also a sense of cautious rapport as we tried to better understand each other across the divide.Additionally, my work involved monitoring signals intelligence from various posts - something that was not entirely accurately portrayed in the song "99 Red Balloons." Operating so close to the border with East Germany, and engaging directly with Soviet personnel, was certainly a unique and challenging experience.
Allen Maccannell Education Details
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Industrial Marketing -
Us Army Presidio Of Monterey DliRussian Basic - One Year Course For Service In Europe
Frequently Asked Questions about Allen Maccannell
What company does Allen Maccannell work for?
Allen Maccannell works for Webceo Llc
What is Allen Maccannell's role at the current company?
Allen Maccannell's current role is VP of Sales.
What schools did Allen Maccannell attend?
Allen Maccannell attended University Of Toronto - Rotman School Of Management, Us Army Presidio Of Monterey Dli.
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