Chris Macdonald

Chris Macdonald Email and Phone Number

Managing Director, Marketing and Sales @ ITA Data Solutions, LLC
Boston, MA, US
Chris Macdonald's Location
Greater Boston, United States, United States
Chris Macdonald's Contact Details

Chris Macdonald work email

Chris Macdonald personal email

n/a

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About Chris Macdonald

At ITA Data Solutions, my leadership focuses on aligning marketing and sales on shared revenue goals. This transformational approach activates sales enablement methods in agile environments to substantially accelerate GTM partner executions. Shortened sales cycles, focused lead generation, CRM adoption and well-aligned partnerships are the result. My sizzle reel:- Early career in music business as a Tour Publicist for Dave Matthews Band.- 15+ Years experience as a sales and marketing executive in digital , print and video media.- 10+ years in entrepreneurial endeavors as Founder, Co-Founder and contract consultant.- Consulting Engagements include IBM, Expedia, USA Today, EDreams Travel (Barcelona), Gatehouse Media, & the New England Journal of Medicine.- 3x founder in eCommerce, media, SaaS lead generation & mobile advertising.- Tech savvy and business-minded leader with budget, P&L and general management expertise.- I’m smart; people tend to like me.Promoted 3 times at New York Times Digital | President's Club at Lycos | General Manager - Office of the year at Viamedia | MIMC Award winner

Chris Macdonald's Current Company Details
ITA Data Solutions, LLC

Ita Data Solutions, Llc

View
Managing Director, Marketing and Sales
Boston, MA, US
Website:
itadata.com
Employees:
8
Chris Macdonald Work Experience Details
  • Ita Data Solutions, Llc
    Managing Director, Marketing And Sales
    Ita Data Solutions, Llc
    Boston, Ma, Us
  • Ita Data Solutions, Llc
    Managing Director, Marketing & Sales
    Ita Data Solutions, Llc Mar 2022 - Present
    Englewood, Colorado, Us
    Leads full-spectrum marketing for world-class consultancy specializing in SAP ERP: branding and direct response (lead generation). Maximizes margins through efficiencies in marketing & sales systems; implementations and integrations. Employs a Sales Enablement methodology including creation of on-demand content libraries designed to accelerate sales cycles.
  • Usa Today Network | Localiq
    Multimedia Strategic Partner At Gannett | Usa Today Network
    Usa Today Network | Localiq Dec 2020 - Mar 2022
    New York, New York, Us
    Multimedia Marketing Sales & Partnerships at USA TODAY NETWORK | LOCALiQ part of the Gannett Media family. Committed to making every marketing dollar yield positive ROI for local & regional businesses; lead them to a position of growth and profit through expert counsel and individualized, multimedia marketing guidance.
  • Boston Executives
    Principal Consultant
    Boston Executives Mar 2016 - Dec 2020
    Example:* COMPLIANCE WEEK [Niche B2B Publisher] * Customized Salesforce-based, subscription renewal processes. * Executed turnaround for subscriptions sales, reversing several consecutive quarters of renewal declines.* Achieved 139% of revenue targets for sales of event & conference registrations.* Developed and nurtured relationships with c-suite compliance, risk, finance, AML, and ethics executives within 34% of Fortune 500 companies.
  • Trebel Music
    Head Of Brand Partnerships, East Coast
    Trebel Music Aug 2017 - Mar 2018
    Los Angeles, Ca, Us
    * Leveraged relationships with programmatic media buyers, advertising agencies, and brand marketers to expedite sales efforts; monetize in-app video inventory for high-growth music streaming and download app.* Accurate forecasting of monthly and quarterly revenue results.* Engaged by executive team to advise on early-stage setup of advertising supported business.
  • Edreams Odigeo
    Global Advertising Sales Strategy Consultant
    Edreams Odigeo Dec 2016 - Jun 2017
    Barcelona, Es
    • Led strategic analysis of global ad sales business for eDreams ODIGEO, proposing improvements in sales structure, channels, and compensation plans.• Delivered KPI-based global sales strategy across 5 online travel properties, enhancing revenue streams and market competitiveness.
  • Cheapflights
    Global Business Development
    Cheapflights 2015 - 2016
    • Managed major advertising revenue accounts, including Expedia and Orbitz, contributing to half of all global advertising sales revenue.• Exceeded advertising sales goals for new store and same store by 126%, showcasing strong sales performance.• Led the creation and sales of new IAB mobile advertising solutions for online travel agencies, hotels, attractions, tours, and airlines, resulting in a 26% increase in ad spend YoY.
  • Self-Employed
    Founder | Entrepreneur
    Self-Employed Aug 2013 - Aug 2015
    * Founded 3 small startups in eCommerce, media and SaaS (mobile marketing services).* ECommerce - www.StringThis.com, a retailer of guitar strings.* Media - IndependentFilms.com - An early portal for independent filmmakers.* UpRing, LLC - A SaaS platform providing pay-per-call, call analytics and lead generation for SMB's.* See PROJECTS for more detail.
  • Search Initiatives
    Senior Vice President Of Sales & Strategic Partnerships
    Search Initiatives Sep 2012 - Oct 2013
    Murrieta, Ca, Us
    • Managed sales, online marketing, and business development teams to grow annual revenue to $30 million.• Developed partnerships with media companies, affiliates, and publishers to sell digital marketing services.• Led the creation and management of Digital Revenue Group, a spin-off company catering to local media partners.
  • Biddingforgood
    Vice President Of Business Development And Strategic Partnerships
    Biddingforgood 2010 - 2012
    Claymont, De, Us
    (Acquired by FrontStream Holdings)* BiddingForGood is the most widely recognized SaaS platform for online auction and event management.* Led all sales efforts, prospecting, presenting,negotiating and closing over $25 million in brand marketing, brand development partnerships with travel and retail brands including Marriott, PGA, Brooks Brothers, Rosetta Stone and more.
  • Gatehouse Media
    Consultant To President / Coo
    Gatehouse Media 2009 - 2010
    Pittsford, New York, Us
    * Engaged by CEO of largest newspaper company in the US to counsel on digital initiatives. One year contract. * Advised on strategy, execution and management of their digital advertising and e-commerce sales* Identified and vetted strategic adtech and martech technology partners for new SMB marketing services.* Presented findings to Gatehouse Executive Team .
  • Necn
    Director Of Digital Advertising Sales
    Necn 2007 - 2009
    * New England Cable News is a regional news station owned by NBC Universal.* Managed team of 10 TV sales reps selling NECN.com video and digital display advertising packages and sponsorships to national and regional agencies and brand-level marketers including BOSE, Staples, Reebok, Gillette and more. * Added over $2 Million in incremental revenue in year one; increased revenue per rep by $200,000 annually.
  • Viamedia
    General Manager - New England Regional Office
    Viamedia 2003 - 2006
    Lexington, Ky, Us
    * Viamedia is the largest cable television ad sales rep firm in the US.* As General Manager for Boston, launched office in 2003 and presided over regional television advertising sales, marketing and support operations as exclusive sales representation for RCN Cable and Verizon FIOS systems. * General Management, budget, P&L responsibilities.* Staffed regional office from the ground-up including hiring of sales, marketing and support teams.* Developed profitable relationships with regional and national ad agencies and major television advertisers.* Built detailed budgeting and forecasting model resulting in annual revenues and expenses within +/- 3% of budget at year's end.* Won Office of the Quarter in Q3 2003 for exceptional top line revenue results and expense control.
  • Lycos
    National Account Manager - Brands And Agencies
    Lycos Dec 2000 - Mar 2002
    Hyderabad, Telangana, In
    • Developed and executed sales strategies to sell online advertising and sponsorships to national brands and agencies.• Achieved sales ranging from $100,000 to $10,000,000, contributing to the growth of LYCOS in the Greater Boston area.
  • Boston.Com
    Director Of Business Development
    Boston.Com 1997 - 2000
    • Identified and executed strategic revenue partnerships and new product development for Boston.com.• Negotiated long-term partnership with Travelscape (now Expedia.com) to integrate travel booking within Boston.com.• Created MP3.Boston.com, a pioneering local music site within Boston.com.• Awarded MIMC (now MITX) Award for Best Entertainment Site at the 1999 MIMC Awards Ceremony.
  • Boston.Com
    Major Accounts Sales Manager - Boston.Com (New York Times Digital)
    Boston.Com 1998 - 1999
    * Consistently exceeded revenue quota; 4 straight quarters at 125%+ goal.* Succeeded in achieving goal of managing the entire Major Accounts team of 8 top salespeople to 150% of revenue goal for 2 consecutive quarters.* Prospected, negotiated and sold online advertising campaigns and sponsorships to top brand marketers and advertising agencies throughout the US.
  • Boston.Com
    Local Ad Sales - Boston.Com (New York Times Digital) / Zip2
    Boston.Com 1997 - 1998
    * Top salesperson on the first local digital sales team for New York times Digital's Boston.com, the website of the Boston Globe.* Sold online advertising packages to local and regional businesses. Handled the entire sales process from cold calling to client presentations, negotiations, closing and execution.* #1 salesperson every quarter* Exceeded quota by 412% Q2 1998* Awarded Golden Circle prize for being in the top 1% of salespeople nationwide for Elon Musk's Zip2 local business directory, Boston.com's local business directory partner.
  • Rykodisc
    Tour Publicist / Artist Relations
    Rykodisc 1996 - 1997
    Us
  • Ambrosia Healy Publicity / Dave Matthews Band / Red Light Management
    Dave Matthews Band Associate Tour Publicist
    Ambrosia Healy Publicity / Dave Matthews Band / Red Light Management 1993 - 1997
    * Hired after completing internship in Music PR with Ambrosia Healy, now EVP and Head of Media, Interscope / Capitol Labels Group. Worked on tour publicity for Dave Matthews Band as they grew from a regional bar band to the most successful band of the 90's. * Aided in arranging interviews, in-studio's, general press inquiries.* Wrote and distributed press releases; arranged interviews in support of 200+ tour dates per year. * Lead publicist for other bands (Leftover Salmon, Gibb Droll Band) on the company's roster, the Fox Theatre in Boulder, CO and AWARE Records (Columbia).

Chris Macdonald Skills

Leadership Presentation Skills Media Strategy Digital Innovation Strategic Partnerships Salesforce.com Presenter Executive Management Digital Strategy Media Technology Startup Consulting Account Management Sales Microsoft Powerpoint Start Ups New Business Opportunities Digital Media Pay Tv Business Development Communication Negotiation Digital Marketing Advertising Advertising Sales Customer Relationship Management Strategy P&l Responsibility Global Partnerships Sales Management Cross Channel Marketing Sales Pipeline Management Mobile Advertising Direct Sales Online Advertising Microsoft Office Entrepreneurship Marketing Logical Approach Persuasive Presentations Customer Service Collaborative Leadership Broadcast Media Sales Broadcast Television Introduction To Meddic Saas Management Teamwork Cross Media Marketing Local Advertising Sales Presentations Campaigns Creative Problem Solving Partnerships Organization Skills Programmatic Media Buying

Chris Macdonald Education Details

  • University Of Colorado Denver
    University Of Colorado Denver
    General
  • Colorado State University
    Colorado State University
    Music Business
  • Manlius Pebble Hill School
    Manlius Pebble Hill School
    Math And Science

Frequently Asked Questions about Chris Macdonald

What company does Chris Macdonald work for?

Chris Macdonald works for Ita Data Solutions, Llc

What is Chris Macdonald's role at the current company?

Chris Macdonald's current role is Managing Director, Marketing and Sales.

What is Chris Macdonald's email address?

Chris Macdonald's email address is cm****@****liq.com

What is Chris Macdonald's direct phone number?

Chris Macdonald's direct phone number is +150849*****

What schools did Chris Macdonald attend?

Chris Macdonald attended University Of Colorado Denver, Colorado State University, Manlius Pebble Hill School.

What skills is Chris Macdonald known for?

Chris Macdonald has skills like Leadership, Presentation Skills, Media Strategy, Digital Innovation, Strategic Partnerships, Salesforce.com, Presenter, Executive Management, Digital Strategy, Media Technology, Startup Consulting, Account Management.

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