Chris Macdonald Email & Phone Number

Boston, Ma, Us

Englewood, Colorado, Us

Leads full-spectrum marketing for world-class consultancy specializing in SAP ERP: branding and direct response (lead generation). Maximizes margins through efficiencies in marketing & sales systems; implementations and integrations. Employs a Sales Enablement methodology including creation of on-demand content libraries designed to accelerate sales cycles.

New York, New York, Us

Multimedia Marketing Sales & Partnerships at USA TODAY NETWORK | LOCALiQ part of the Gannett Media family. Committed to making every marketing dollar yield positive ROI for local & regional businesses; lead them to a position of growth and profit through expert counsel and individualized, multimedia marketing guidance.

Example:* COMPLIANCE WEEK [Niche B2B Publisher] * Customized Salesforce-based, subscription renewal processes. * Executed turnaround for subscriptions sales, reversing several consecutive quarters of renewal declines.* Achieved 139% of revenue targets for sales of event & conference registrations.* Developed and nurtured relationships with c-suite compliance, risk, finance, AML, and ethics executives within 34% of Fortune 500 companies.

Los Angeles, Ca, Us

* Leveraged relationships with programmatic media buyers, advertising agencies, and brand marketers to expedite sales efforts; monetize in-app video inventory for high-growth music streaming and download app.* Accurate forecasting of monthly and quarterly revenue results.* Engaged by executive team to advise on early-stage setup of advertising supported business.

Barcelona, Es

• Led strategic analysis of global ad sales business for eDreams ODIGEO, proposing improvements in sales structure, channels, and compensation plans.• Delivered KPI-based global sales strategy across 5 online travel properties, enhancing revenue streams and market competitiveness.

• Managed major advertising revenue accounts, including Expedia and Orbitz, contributing to half of all global advertising sales revenue.• Exceeded advertising sales goals for new store and same store by 126%, showcasing strong sales performance.• Led the creation and sales of new IAB mobile advertising solutions for online travel agencies, hotels, attractions, tours, and airlines, resulting in a 26% increase in ad spend YoY.

* Founded 3 small startups in eCommerce, media and SaaS (mobile marketing services).* ECommerce - www.StringThis.com, a retailer of guitar strings.* Media - IndependentFilms.com - An early portal for independent filmmakers.* UpRing, LLC - A SaaS platform providing pay-per-call, call analytics and lead generation for SMB's.* See PROJECTS for more detail.

Murrieta, Ca, Us

• Managed sales, online marketing, and business development teams to grow annual revenue to $30 million.• Developed partnerships with media companies, affiliates, and publishers to sell digital marketing services.• Led the creation and management of Digital Revenue Group, a spin-off company catering to local media partners.

Claymont, De, Us

(Acquired by FrontStream Holdings)* BiddingForGood is the most widely recognized SaaS platform for online auction and event management.* Led all sales efforts, prospecting, presenting,negotiating and closing over $25 million in brand marketing, brand development partnerships with travel and retail brands including Marriott, PGA, Brooks Brothers, Rosetta Stone and more.

Pittsford, New York, Us

* Engaged by CEO of largest newspaper company in the US to counsel on digital initiatives. One year contract. * Advised on strategy, execution and management of their digital advertising and e-commerce sales* Identified and vetted strategic adtech and martech technology partners for new SMB marketing services.* Presented findings to Gatehouse Executive Team .

* New England Cable News is a regional news station owned by NBC Universal.* Managed team of 10 TV sales reps selling NECN.com video and digital display advertising packages and sponsorships to national and regional agencies and brand-level marketers including BOSE, Staples, Reebok, Gillette and more. * Added over $2 Million in incremental revenue in year one; increased revenue per rep by $200,000 annually.

Lexington, Ky, Us

* Viamedia is the largest cable television ad sales rep firm in the US.* As General Manager for Boston, launched office in 2003 and presided over regional television advertising sales, marketing and support operations as exclusive sales representation for RCN Cable and Verizon FIOS systems. * General Management, budget, P&L responsibilities.* Staffed regional office from the ground-up including hiring of sales, marketing and support teams.* Developed profitable relationships with regional and national ad agencies and major television advertisers.* Built detailed budgeting and forecasting model resulting in annual revenues and expenses within +/- 3% of budget at year's end.* Won Office of the Quarter in Q3 2003 for exceptional top line revenue results and expense control.

Hyderabad, Telangana, In

• Developed and executed sales strategies to sell online advertising and sponsorships to national brands and agencies.• Achieved sales ranging from $100,000 to $10,000,000, contributing to the growth of LYCOS in the Greater Boston area.

• Identified and executed strategic revenue partnerships and new product development for Boston.com.• Negotiated long-term partnership with Travelscape (now Expedia.com) to integrate travel booking within Boston.com.• Created MP3.Boston.com, a pioneering local music site within Boston.com.• Awarded MIMC (now MITX) Award for Best Entertainment Site at the 1999 MIMC Awards Ceremony.

* Consistently exceeded revenue quota; 4 straight quarters at 125%+ goal.* Succeeded in achieving goal of managing the entire Major Accounts team of 8 top salespeople to 150% of revenue goal for 2 consecutive quarters.* Prospected, negotiated and sold online advertising campaigns and sponsorships to top brand marketers and advertising agencies throughout the US.

* Top salesperson on the first local digital sales team for New York times Digital's Boston.com, the website of the Boston Globe.* Sold online advertising packages to local and regional businesses. Handled the entire sales process from cold calling to client presentations, negotiations, closing and execution.* #1 salesperson every quarter* Exceeded quota by 412% Q2 1998* Awarded Golden Circle prize for being in the top 1% of salespeople nationwide for Elon Musk's Zip2 local business directory, Boston.com's local business directory partner.

Us

* Hired after completing internship in Music PR with Ambrosia Healy, now EVP and Head of Media, Interscope / Capitol Labels Group. Worked on tour publicity for Dave Matthews Band as they grew from a regional bar band to the most successful band of the 90's. * Aided in arranging interviews, in-studio's, general press inquiries.* Wrote and distributed press releases; arranged interviews in support of 200+ tour dates per year. * Lead publicist for other bands (Leftover Salmon, Gibb Droll Band) on the company's roster, the Fox Theatre in Boulder, CO and AWARE Records (Columbia).

Bachelor'S Degree, Business Administration And Management, General

Music Business

Honors, Math And Science