I am an animator, and a designer. My background in Film Animation and years of experience in design have given the me the chance to constantly expand and deepen my skills, from an earlier career in fashion and print design, later into visual and web design, UI/UX and motion graphics. I find few things are as rewarding and intuitive to me as bringing designs to life through motion. I love finding out how people think, what affects them, what they need or want and using that to shape their experience for the better. I love games, and find game theory to be incredibly fascinating. I have great interpersonal skills, and I love working with a team, having the chance to learn from my seniors and compare notes and share skills with my peers, and to draw inspiration from and support other creative minds.I also trained in traditional gongfu for about 15 years, and taught part-time for about 10, and martial arts remain an ongoing interest of mine. I like to make things with my hands, including a peripheral interest in fashion and the occasional craft project here and there.I'm also a huge Geek.
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Lead Product DesignerAylo Mar 2023 - PresentMontreal, Quebec, CanadaIn this role, I have had the opportunity to take on a variety of responsibilities that have allowed me to grow and make a significant impact, including, but limited to:• Managing the workload of a small team of junior and senior designers, providing coaching, guidance, feedback & design review• Spear-heading the creation of a new, standardized design system library for use across our team• Leading an initiative to document all our department's processes and standards on a new wikiProvide valuable UI/UX direction for user journeys/join funnels for over 4 different brands, informed by A/B testing, thorough market and competitor research, design heuristics, and sales data• Working with development team to ensure seamless handoff of prototypes and assist in design quality assurance• Collaborating with other teams in shaping the visual identity of large-scale promotional campaigns, and preparing project files and motion graphics assets for a seamless transfer to the rest of the design team -
Lead DesignerMindgeek Feb 2022 - Mar 2023Montreal, Quebec, Canada• Delegate tasks to a team of 2 other designers, review and providefeedback on deliverables.• Determine priorities and manage the team’s due dates andworkload -
Senior DesignerMindgeek Mar 2017 - Feb 2022Montreal, Quebec, Canada• Trained and supervised new designers, providing them withongoing technical and creative guidance• Design and update several high-converting landing pages,sign-up pages, each visited by over a 100 000 users daily• Fully supported animation needs for design team• Provide solutions to the design needs of our video editing team• Implemented and maintained a design system to facilitate ourteam's adherence to branding for up to 14 different sites -
Graphic Web DesignerMindgeek Sep 2012 - Mar 2017Montreal, Quebec, Canada• Created top-performing ads based on cost per acquisitionusing brand content and motion graphics• Conceptualize and designed creative promotional assets forsales in accordance with market research• Monitor ad performance analytics and industry trends toidentify patterns and replicate successful advertising strategies -
Junior Graphic DesignerJoshua Perets Mar 2010 - Sep 2012Montreal, Quebec, Canada• Designed prints and embroideries for various apparel• Worked with a team of other designers to evaluate, selectand revise designs for production• Coordinated with manufacturers to give directions for prints,and provide feedback on production samples to finalizegarments for mass production• Photographed and edited images of apparel for display onbrand’s e-commerce website
Christopher Macdonald Education Details
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Film Animation -
Communication And Media Studies
Frequently Asked Questions about Christopher Macdonald
What company does Christopher Macdonald work for?
Christopher Macdonald works for Aylo
What is Christopher Macdonald's role at the current company?
Christopher Macdonald's current role is Lead Product Designer.
What schools did Christopher Macdonald attend?
Christopher Macdonald attended Concordia University, Vanier College.
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