Christopher Macdonald Email & Phone Number

Montreal, Quebec, Canada

• In this role, I have had the opportunity to take on a variety of responsibilities that have allowed me to grow and make a significant impact, including, but limited to:
• Managing the workload of a small team of junior and senior designers, providing coaching, guidance, feedback & design review
• Spear-heading the creation of a new, standardized design system library for use across our team
• Leading an initiative to document all our department's processes and standards on a new wikiProvide valuable UI/UX direction for user journeys/join funnels for over 4 different brands, informed by A/B testing, thorough.
• Working with development team to ensure seamless handoff of prototypes and assist in design quality assurance
• Collaborating with other teams in shaping the visual identity of large-scale promotional campaigns, and preparing project files and motion graphics assets for a seamless transfer to the rest of the design team

Montreal, Quebec, Canada

• Delegate tasks to a team of 2 other designers, review and providefeedback on deliverables.
• Determine priorities and manage the team’s due dates andworkload

Montreal, Quebec, Canada

• Trained and supervised new designers, providing them withongoing technical and creative guidance
• Design and update several high-converting landing pages,sign-up pages, each visited by over a 100 000 users daily
• Fully supported animation needs for design team
• Provide solutions to the design needs of our video editing team
• Implemented and maintained a design system to facilitate ourteam's adherence to branding for up to 14 different sites

Montreal, Quebec, Canada

• Created top-performing ads based on cost per acquisitionusing brand content and motion graphics
• Conceptualize and designed creative promotional assets forsales in accordance with market research
• Monitor ad performance analytics and industry trends toidentify patterns and replicate successful advertising strategies

Montreal, Quebec, Canada

• Designed prints and embroideries for various apparel
• Worked with a team of other designers to evaluate, selectand revise designs for production
• Coordinated with manufacturers to give directions for prints,and provide feedback on production samples to finalizegarments for mass production
• Photographed and edited images of apparel for display onbrand’s e-commerce website

Bachelor Of Fine Arts - Bfa, Film Animation

Diplôme D’Etudes Collégial, Communication And Media Studies