Christopher Macdonald Email & Phone Number

Montreal, Quebec, Canada

In this role, I have had the opportunity to take on a variety of responsibilities that have allowed me to grow and make a significant impact, including, but limited to:• Managing the workload of a small team of junior and senior designers, providing coaching, guidance, feedback & design review• Spear-heading the creation of a new, standardized design system library for use across our team• Leading an initiative to document all our department's processes and standards on a new wikiProvide valuable UI/UX direction for user journeys/join funnels for over 4 different brands, informed by A/B testing, thorough market and competitor research, design heuristics, and sales data• Working with development team to ensure seamless handoff of prototypes and assist in design quality assurance• Collaborating with other teams in shaping the visual identity of large-scale promotional campaigns, and preparing project files and motion graphics assets for a seamless transfer to the rest of the design team

Montreal, Quebec, Canada

• Delegate tasks to a team of 2 other designers, review and providefeedback on deliverables.• Determine priorities and manage the team’s due dates andworkload

Montreal, Quebec, Canada

• Trained and supervised new designers, providing them withongoing technical and creative guidance• Design and update several high-converting landing pages,sign-up pages, each visited by over a 100 000 users daily• Fully supported animation needs for design team• Provide solutions to the design needs of our video editing team• Implemented and maintained a design system to facilitate ourteam's adherence to branding for up to 14 different sites

Montreal, Quebec, Canada

• Created top-performing ads based on cost per acquisitionusing brand content and motion graphics• Conceptualize and designed creative promotional assets forsales in accordance with market research• Monitor ad performance analytics and industry trends toidentify patterns and replicate successful advertising strategies

Montreal, Quebec, Canada

• Designed prints and embroideries for various apparel• Worked with a team of other designers to evaluate, selectand revise designs for production• Coordinated with manufacturers to give directions for prints,and provide feedback on production samples to finalizegarments for mass production• Photographed and edited images of apparel for display onbrand’s e-commerce website

Bachelor Of Fine Arts - Bfa, Film Animation

Diplôme D’Etudes Collégial, Communication And Media Studies